It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
Emba in Leeds will be closing its doors with the owner blaming rising costs and pressure on the hospitality sector.
Back in April last year, one of Leeds' top restaurants The Owl closed its doors.
Run by renowned Chef Liz Cottam, The Owl was reimagine into Emba - a trendy restaurant tat bridged 'the gap between cosy bar and vibrant dining room'.
To open Emba, Cottam opened a Crowdfunder where supporters would be awarded with prizes such as VIP dinners and merch depending on how much they donated.
But sadly just months after opening, Emba is to close permanently.
Cottam confirmed the sad news with a statement shared with customers over the weekend, saying she was completely "heartbroken".
She said: “This is no longer the right time to own independent restaurants like Emba,” she said. “Under the current conditions they cannot survive and the recent budget confirmed what so many of us already knew: no meaningful help is coming for hospitality.
"The experience of being here and the harsh financial reality of running a business here no longer stack up.
"Being award winning, popular, admired and loved no longer means profitable and as an industry if we’re honest most of us have not truly been okay since Covid."
She signed off the statement promising to return to the restaurant world, she said: “What I do know is this, I am not done. I will keep cooking, keep creating and keep finding ways to do the thing I love.”
Historic family-run Leeds restaurant that’s been open for half a century is forced to close
Clementine Hall
Beloved Leeds restaurant Salvo's has closed suddenly due to 'unexpected dispute' with landlord.
Salvo's over on Otley Road in Headingley is a real Leeds institution.
Having first opened in 1976, it has been serving generations of families for fifty years with its authentic Italian menu.
The much loved restaurant announced the heartbreaking news to their social media today stating that the unexpected closure is down to an 'unexpected dispute' with their landlord.
The post read: "To our dearest customers, friends, and supporters,
"It is with profound sadness and heavy hearts that we must share some devastating news. Due to an unexpected dispute with our landlord, we have been forced to close our doors effective immediately.
"This morning, the landlord changed the locks and denied our team access to the premises. This means we are, with immediate effect, unable to honor any existing bookings, provide table service, or welcome you for the dining experience we love to create.
"We want to be unequivocally clear: We have always met our obligations, including rent and all bills. Our dedicated team has worked tirelessly, not just to serve exceptional food, but to build a community within our walls. Through the immense challenges of the hospitality economy, we fought to stay afloat, committed to our staff, our suppliers, and most of all, to you.
"Our hope now is to resolve this matter as quickly as possible. We remain committed to our dream and to serving you again."
The post continued: "From the bottom of our hearts, thank you for your incredible support, your laughter that filled our dining room, and your loyalty. It has been our greatest honor to serve you.
"We will update you here as soon as we have more information. Please keep our team in your thoughts."
The Hoot -
15th August 2022 
