Mark Zuckerberg has claimed that Instagram's new text-based app and Twitter reskin, Threads, gained over 10 million new users in the first seven hours after it went live. Who knows how many it's on now?
The Meta chairman and CEO responsible for Facebook, Instagram, the Metaverse and now Threads, says that the new Twitter-like social media app which debuted on Wednesday, 6 July, racked up 5m new accounts in just a few hours after launch before doubling its user base after a total of seven hours. And yes, we are among them.
Moreover, given that Threads accounts can be created directly through existing Instagram profiles and essentially serve as text companions to Meta's popular image-based, it could potentially rise to around 2 billion from those users alone.
Created simply with the press of a button on IG, Threads ports over all your profile's existing details and followers whilst allowing users to carry out "real-time updates and public conversations" in a new. Well, we say 'new, it's basically just Twitter a new logo.
As for the old bird app, it's fair to say Twitter's user base, audience and all-round service have been pretty up and down of late. Let's be honest, pretty much ever since Elon Musk bought it in October 2022.
From controversies surrounding freedom of speech, getting rid of verification on numerous accounts and the whole 'Twitter blue' subscription thing — not to mention most recently limiting how posts people can see in a day — the billionaire kind of just made what was a very simple app into a bit of a convoluted mess.
The platform was never perfect, far from it, and certainly needed improving when it came to things like online abuse, misinformation and so on, but with this new, stripped-back and yet already familiar alternative now on offer, it looks like millions are already making the switch over.
Not only does Threads allow you to like, reply, repost and pretty much do everything else Twitter already did and more, including sharing videos up to five minutes in length and making use of 500 characters, but it also looks to have started off on the right foot:
As for Zuckerberg himself, the 39-year-old kicked things off by posting, "Let’s do this. Welcome to Threads", along with a fire emoji and adding "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."
'Zuck' went on to say that he believes "Twitter has had the opportunity to do this but hasn't nailed it" and that, hopefully, his team will — the only difference is he didn't have to pay £38.1bn to put his company's name on it as Musk did.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union's privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an "initial version" of the app and Meta will continue developing the platform and are keen to keep "actively listening to feedback" from an already growing community already growing on there.
The question is, will Threads turn out to be the 'Twitter killer' that it's being hyped up as, just another app for you to download or will the bubble eventually burst? The numbers so far seem to suggest that won't be happening any time soon.
Featured Image — The Hoot (via Threads)/Wikimedia Commons
News
Plans to turn one of Leeds’ most historic buildings into padel courts approved
One of Leeds’ most iconic buildings is set to be brought back to life.
Plans for a brand-new padel and leisure destination at The Roundhouse on Wellington Road have been approved by Leeds City Council’s West Plans Panel.
Consent has been granted for Ollo Padel to transform the Grade II* listed Roundhouse into a state-of-the-art sport, fitness, food, drink and community venue subject to conditions and completion of a Section 106 agreement.
Built in 1847 for the Leeds and Thirsk Railway Company, The Roundhouse was once home to the steam locomotives that powered industrial Victorian Leeds. In recent years, the building has stood largely unused.
Image: Supplied
The approved plans will restore and protect the landmark building and give the site a new, long-term future as one of the city’s most distinctive leisure destinations.
The three-acre site, located on the edge of Leeds city centre, will include nine outdoor doubles padel courts under a 10-metre canopy, plus a dedicated indoor coaching court within The Roundhouse itself.
At the heart of the site will be the Ollo Clubhouse; built around an all-day kitchen and bar, it will combine a comfortable lounge and co-working space, meeting rooms and live sport and events spaces.
The kitchen and bar will be run in partnership with Southbank Provisions, the independent Leeds hospitality team behind Headrow House, Belgrave Music Hall and Galleria whilst the gym will be operated by fitness and performance specialists Northbound, who will bring strength and conditioning practice, Hyrox training and pilates classes to The Roundhouse.
Image: Supplied
Construction is expected to begin later this year, with the venue aiming to open in early 2027.
Luke Gidney, Founder & CEO Ollo Padel: "This is a huge day for Leeds, for The Roundhouse and for Ollo. The Roundhouse has been part of the city’s story for nearly 180 years. It’s an incredible building but it needs people, energy and purpose again. Our plan is to bring it back to life as a place where people can play, eat, work, meet friends and feel part of something.
"Padel is growing so quickly because it’s fun, social and easy to pick up. But for us, this is about more than just the courts. We want Ollo to become a proper community destination for Leeds, somewhere welcoming, joyful and full of life.
"We’re incredibly grateful to Leeds City Council’s planning team, our case officer, the wider council team and everyone who has supported the project to this point. This has been a complex project but the sport and engagement throughout has been brilliant. Now the real work starts and we cannot wait to open the doors for you.”
New study crowns Leeds as one of the friendliest cities in the UK
Clementine Hall
New research has revealed a global ranking of cities with the best customer service, with Leeds taking one of the top spots.
If you've been wondering which cities across the world are the friendliest of them all, then look no further because MoneySuperMarket have done the work for us in a new study.
In a world where social media culture plays a huge part in people's lives, online customer reviews are pretty important to local businesses.
To uncover the global locations that are home to the best customer service, the businesses insurance experts analysed over 100,000 reviews of leisure and hospitality businesses in 107 cities worldwide.
They looked at the language in the reviews to see how often friendly workers and staff were mentioned, building a global ranking of the cities where customer service truly stands out.
Out of a whopping 107, Leeds came in at a very respectable number 12. Now we think that's pretty good going.
Outside of the UK, Hanoi, Paris, Montreal and Abu Dhabi were highlighted for their friendly customer service whilst Edinburgh tops the global ranking, with Liverpool, Birmingham and Bristol also making the world’s top 10.
The top 10 cities in the UK with the best customer service are as follows:
Edinburgh
Liverpool
Birmingham
Bristol
Belfast
Leeds
Glasgow
Cardiff
Manchester
London
Alicia Hempsted spoke on the study: “As businesses grow and engage with more customers, it’s important to make sure they’re protected. Public liability insurance is an important safeguard for those working with the public, helping to cover costs if something goes wrong, while also showing customers that their experience is taken seriously - from the moment they walk through the door to long after they’ve left.”
Danny Jones -
6th July 2023 
