UK pub chain and brewery, Greene King, have pledged at least £250,000 to women's sport following the success of the Lionesses at the 2023 Women's World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women's football specifically for some time now, having committed to airing as many Women's Super League (WSL) games as they can since last year and holding talks with inspirational female sporting figures.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women's sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women's sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
As per The Manc, the study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: "The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA's Head of Marketing, Emma Hibbert, also detailed how "Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport...
"To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs."
Quality stuff. If you know a local women's club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women's football and female representation across sport in general last week:
https://thehootleeds.com/tag/womens-world-cup/
Featured Image — Jason Bye/The Manc Group/Lionesses
Business
New rules restricting the use of bikes and street trading are set to be introduced in Leeds city centre
New regulations are set to be put into place as part of the Briggate Action Plan.
Proposals for the plan, aimed at making some of the city centre’s busiest areas safer for everyone, received a huge amount of support during a public consultation last year.
Since then, the council have been drawing up the necessary regulations and signage, with the new rules now due to officially come into place over the next few months.
Once implemented, the action plan will mean a requirement to walk bicycles and e-bikes within the city centre’s pedestrianised shopping area from 10.30am until 8pm every day.
That means no surprise bicycles will try and run you over as you're doing your shopping, hooray!
The action plan will also introduce prohibitions around certain street trading activities in targeted areas, including mobile street traders.
Extended restrictions will be put into place during major city centre events including Leeds Pride, Light Night Leeds and the Leeds Christmas Market.
Anyone breaking the new rules could be given a £100 Fixed Penalty Notice.
A spokesperson for Leeds City Council, said: “The city centre welcomes hundreds of thousands of visitors each year, and our aim is for every one of them to have the best and safest possible experience of Leeds.
“Through this action plan, we’ve taken important and meaningful steps to address issues which the public have consistently told us were impacting their enjoyment of the city centre whilst also creating potential safety issues for shoppers and pedestrians.
“With these new regulations in place, our hope is that both day-to-day visits and major events will now be even more enjoyable, successful and welcoming.”
The new restrictions on pedlars are expected to be in place from Thursday 1 October, with restrictions on bikes in pedestrianised areas due to be in place by the end of the year.
Everything you need to know about the Government’s new digital ID alternative for alcohol sales
Emily Sergeant
Licensed venues across England and Wales now have the choice to be able introduce digital proof of age for alcohol sales alongside physical.
Instead of having to hand over physical ID that contains personal information, such as names and home addresses, customers now have the choice to simply provide confirmation that they are 18 or over on their phone - helping to better protect privacy and personal safety in the process.
This means that, no matter whether you're buying a drink at your favourite pub, heading to a festival, or enjoying a night out at a concert, you won’t need to worry if you've left your ID at home.
According to the Government, this new change will benefit businesses greatly too, as certified digital services are able to check that an ID is genuine and belongs to the person presenting it much easier than the alternative can, which therefore helps to reduce the risk of any fake or borrowed IDs going undetected.
Well, according to the Government, it could be as simple as a customer showing a QR code for staff to scan, or tapping their phone against a compatible reader, where staff will then receive a clear confirmation on their device that the customer has passed the age check.
This change follows a 2024 Government consultation where it was reported that 72% of respondents supported the use of digital identities for age verification when buying alcohol.
Digital Government Minister Stephanie Peacock reiterated that 'it will remain an individual or business’ choice whether to use or adopt [digital ID]' and that physical ID will 'still remain a valid way' for customers to prove their age.
"This groundbreaking change in the law will mean you do not need to carry a physical ID, nor hand over sensitive personal information such as your name or address just to prove your age, allowing everyone to feel safer on a night out," she concluded.
Danny Jones -
29th August 2023 
