Iceland has thrilled air fryer fans up and down the UK by launching a new freezer aisle dedicated to the gadget.
Chock full with over 287 items, the new aisle is apparently a world's first according to the budget supermarket chain.
Stocked with everything from Greggs sausage rolls to Aunt Bessies Bacon Chicken Crowns, the new aisles have been created to help people save money, reports The Manc.
Consisting mainly of frozen foods, alongside instructions on how to cook it in the air fryer, the new aisle features treats like Greggs sausage rolls and Aunt Bessie’s Bacon Chicken Crowns.
Research from consumer company Which? found nearly half of UK households have purchased an air fryer in the past five years, and that 57% of respondents used their air fryers multiple times a week.
20% of air fryer owners said they used it every day, whilst 44% said they are using their regular ovens a lot less.
Most importantly, perhaps, 68% said they made the switch because it was more affordable for them, with research from Utilita Energy showing an average annual saving when switching from an electric cooker to be £80.50.
The appliances have become something of a TikTok sensation in recent years, with users on the social media platform proving that where there’s a will there’s (nearly) always a way.
Some of the most viral air fryer recipes to appear on the video platform in recent months include mac and cheese, PB&J, stuffed mushrooms and espiropapas.
What the videos have show is that it’s not just freezer food that can be cooked in an air fryer, and that, in fact, you can do anything from bake a cake to roast a chicken inside the tidy little gadgets.
Iceland is currently working on including air fryer instructions on a wide variety of different food ranges, not just frozen items, and has already begun making changes to 300 products.
Iceland executive chairman Richard Walker said: “We pride ourselves on knowing exactly what our customers coming through our store doors are looking for, matching their changing shopping trends with fresh ideas.
“Introducing the world’s first air fryer aisle at our Food Warehouse is another exciting example. As the popularity of air fryer cooking grows, this aisle will give customers easy access to products that work perfectly in this time and energy saving cooking appliance.”
Featured image – Iceland
Eats
Beloved late night Leeds cocktail bar The Maven announces permanent closure
"After years of late nights, strong cocktails, and incredible stories; The Maven will close its doors"
It's a sad day for the Leeds night life scene, as a beloved speakeasy bar has today announced that it will be closing its doors for good.
The Maven has been a firm favourite for many years with those looking to enjoy some experimental and expertly made cocktails.
Hidden behind an unassuming door at the top of Call Lane, it was a great spot to visit if you were looking for something that little bit special.
Announcing the news to their social media, The Maven said: "From the bottom of our hearts we thank you for being our guests over the years and promise that until then, we'll do our best to give you the best nights out on Call Lane."
Luxury Leeds steakhouse to undergo huge £1.2 million renovation
Clementine Hall
Leeds restaurant The Cut & Craft has announced further expansion plans for the spring.
Swanky all-day dining restaurant and bar, The Cut & Craft, is expanding its popular Leeds site, investing a whopping £1.2 million to create a new adjoining elegant bar, lounge and private spaces.
Located within the former historic Collinson’s Cafe, the renovation will transform the former neighbouring Paul Smith store, to extend the existing brand offering.
The extension will celebrate the original beauty of the space, whilst acknowledging the legacy of Wallace Hartley - a talented musician who played at Collinson’s Cafe in the early 1900s before his role as bandleader on Titanic during its maiden voyage.
Images: The Hoot Leeds
The Grade II-listed building’s features including its iconic glass dome, stained glass and circular central bar will remain, with the addition of two beautifully designed private dining rooms.
The extension is due for competition this spring and will transform the existing venue into a space with seating for an impressive 370 covers.
Oscar Akgul, CEO at The Cut & Craft said: “Planning for this new chapter began within the first year of opening. By year two, it was clear that we required additional space to serve the city’s appetite for The Cut & Craft’s signature hospitality.
Image: Supplied
“The brand’s deep affinity with the Victoria Quarter and the heritage of the building played an essential role in the decision to grow here.
“We want to thank our regular guests and everyone who has joined us at The Cut & Craft Leeds since opening and we look forward to entering this exciting new chapter with you all.”
Georgina Pellant -
20th June 2023 
