It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
A Leeds pub has been crowned one of the very best in the country by The Good Food Guide.
The trusted guide has just released its 100 Best Pubs in Britain list, and we're very chuffed with the results indeed.
Taking the coveted number three spot is our very own The Highland Laddie, a 100-year-old city centre institution that reopened in April 2025 in the hands of new owners Sam Pullan and Nicole Deighton.
These guys also run the Empire Cafe, so you just know it's going to be good.
Last year they soared straight to the top of the list and were crowned the best pub in the whole of Britain by the guide.
Images: The Hoot Leeds
This time, the Queen's Arms over in Eccles came number one followed by The Cow in Notting Hill.
We still think bagging third place is quite the achievement, and if you've visited The Highland Laddie yourself you'll know just how much of a special place it is.
Don't just take our word for it, The Good Food Guide labelled the Laddie as 'a true pub with a genuine community vibe'.
They also said: "Reenergised by the team behind the Empire Cafe in 2025, this is everything that a proper English pub should be – 'oh, and they have a mustard menu!'
"Inside, the Laddie ticks all the boxes, preserving the essentials of a traditional old-school boozer and maintaining a genuine sense of community while letting the good times roll. As for the food, it’s ‘both high-end and accessible’, pulling in ideas from all over, whether you fancy a freshly shucked Lindisfarne oyster, a keema toastie or an elevated ham roll with bread cooked over the coals.
"Dig deeper and you might find a lobster madeleine with Yorkshire chorizo butter, a treacle onion tart or pork schnitzel with two fried eggs. Club steaks are served by the inch, there’s no creative let-up when it comes to sides, and the nostalgia is ramped up with the likes of strawberry and Champagne trifle with ‘sprinkles’.
"But never forget that this is a self-proclaimed ‘drinkers’ pub’ dispensing everything from ‘properly served’ British brews and ’the best Guinness in Leeds’ to a staggering line-up of whisky optics."
Popular egg sandwich shop Egg & Co is opening in Leeds city centre
Clementine Hall
This much loved breakfast spot do one thing and one thing very well...egg sandwiches.
And it may be a familiar name to some of you lot, as Egg & Co recently opened up on bustling Deansgate in Manchester as well as inside Cambridge Street Collective in Sheffield.
This will be their first site in Leeds, though, and we're very 'eggsited' about it...sorry.
If you've got been introduced to the wonders of Egg & Co yet, then allow us to fill you in on what to expect.
Images: The Manc Group
From here, you’ll be able to grab their unbeatable breakfast sandwiches, where soft scrambled egg is piled into warm brioche buns.
There are a dozen or so breakfast butties on the menu here (yes, they do all feature egg), with other fillings ranging from beef patties to turkey bacon to caramelised onion.
And there’s more – sides here include truffle hash browns, curly fries, and chicken bites.
Of course it wouldn't be a breakfast spot without some caffeinated beverages as well, so we predict as with their Manchester site you'll be able to grab your morning coffee and matcha as well as freshly squeezed orange juice fresh enough to cure any hangover.
We don't know of the exact location yet, but we do know it'll be in Leeds city centre.
Images: The Manc Group
Teasing the news on their Instagram, Egg & Co said: "LEEDS, WE’RE ON OUR WAY. You heard it right. Eggandco is heading to Leeds!
"Same eggs. Same fresh sandwiches. Same Eggandco experience. Just a new city to call home."
Of course, in true Leeds fashion, supporters flocked to the comments to show their excitement and demanding an extra clue on the exact location.
Egg & Co are keeping this under wraps for now, but we'll keep you updated as and when we know more.
The Hoot -
15th August 2022 
