Krispy Kreme has launched an exciting new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative.
The 'eggschange' is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
Image: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Because one Fern Modern Sushi wasn't enough, we've now got two.
And guess what? It's even better than the first.
Fern Modern Sushi located in the unassuming Central Arcade has become a firm foodie favourite after opening just a couple years ago.
Run by the wonderful Chef Fern, who you could say is somewhat of a local celebrity at this point, the restaurant is known for serving delicious sushi with the freshest fish possible and traditional Japanese dishes with modern flair.
Images: The Hoot Leeds
Full with hungry punters no matter the time of day, it's no surprise that Chef Fern has just opened Fern Modern Sushi 2.0 on Park Row.
This beautiful new space is serving up all the classic Fern dishes, from stacked donburi bowls and perfectly rolled sushi to miso glazed cod and hearty bowls of ramen.
Images: The Hoot Leeds
Different for this location, though, is their exclusive cocktail menu - so you can wine and dine to your heart's content.
The interior has also levelled up, complete with a huge open kitchen so you can pull up a chair and eat whilst watching the magic happen.
Images: The Hoot Leeds
And this isn't all that Chef Fern is up to, after opening Tori Nori on Vicar Lane a few months ago this will be her third restaurant in the city centre, and that is no easy feat.
She's even got another restaurant imminently opening in the Central Arcade which will be focused on traditional katsu dishes, and we wouldn't be at all surprised if she had something else lined up in the pipeline.
Images: The Hoot Leeds
Fern Modern Sushi 2.0 officially opens on 19 November, but is open now for soft launch with limited bookings.
A pub in Leeds has been crowned the third best in Britain by The Good Food Guide
Clementine Hall
A Leeds pub has been crowned one of the very best in the country by The Good Food Guide.
The trusted guide has just released its 100 Best Pubs in Britain list, and we're very chuffed with the results indeed.
Taking the coveted number three spot is our very own The Highland Laddie, a 100-year-old city centre institution that reopened in April 2025 in the hands of new owners Sam Pullan and Nicole Deighton.
These guys also run the Empire Cafe, so you just know it's going to be good.
Last year they soared straight to the top of the list and were crowned the best pub in the whole of Britain by the guide.
Images: The Hoot Leeds
This time, the Queen's Arms over in Eccles came number one followed by The Cow in Notting Hill.
We still think bagging third place is quite the achievement, and if you've visited The Highland Laddie yourself you'll know just how much of a special place it is.
Don't just take our word for it, The Good Food Guide labelled the Laddie as 'a true pub with a genuine community vibe'.
They also said: "Reenergised by the team behind the Empire Cafe in 2025, this is everything that a proper English pub should be – 'oh, and they have a mustard menu!'
"Inside, the Laddie ticks all the boxes, preserving the essentials of a traditional old-school boozer and maintaining a genuine sense of community while letting the good times roll. As for the food, it’s ‘both high-end and accessible’, pulling in ideas from all over, whether you fancy a freshly shucked Lindisfarne oyster, a keema toastie or an elevated ham roll with bread cooked over the coals.
"Dig deeper and you might find a lobster madeleine with Yorkshire chorizo butter, a treacle onion tart or pork schnitzel with two fried eggs. Club steaks are served by the inch, there’s no creative let-up when it comes to sides, and the nostalgia is ramped up with the likes of strawberry and Champagne trifle with ‘sprinkles’.
"But never forget that this is a self-proclaimed ‘drinkers’ pub’ dispensing everything from ‘properly served’ British brews and ’the best Guinness in Leeds’ to a staggering line-up of whisky optics."
Emily Sergeant -
5th April 2023 
