After nearly five decades of tingling tastebuds with its “totally tropical taste”, the Coca Cola Company has announced that Lilt is to be discontinued.
One of the UK’s most iconic retro fizzy drinks has been discontinued after nearly 50 years to make way for a rebrand.
As of today, Lilt has been relaunched as Fanta Pineapple & Grapefruit, reports The Manc.
Lilt launched in 1975 and went on to become a household name, largely because of its advertising.
One famous television advert in 1988 featured a parody of a milkman known as the ‘Lilt Man’, who delivered Lilt in a ‘Lilt float’ on a Caribbean beach, and then in 1998, the drink was promoted again with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, who became known in the media as the ‘Lilt Ladies’.
The new Fanta Pineapple & Grapefruit flavour / Credit: Coca Cola Company
The fizzy drink was only sold in a handful of countries outside the UK – including Ireland, Gibraltar, and the Seychelles.
But now, the brand name has been stripped from shop shelves.
Lilt has today relaunched as the brand-new Fanta Pineapple & Grapefruit, which the Coca Cola Company assures is “still bursting with tangy tropical flavours” just like Lilt, only it’s “just got itself a new name.”
Iconic tropical fizzy drink discontinued and rebranded after 50 years / Credit: Coca Cola Company
New Fanta Pineapple & Grapefruit – which will be sold in 330ml cans, 500ml bottles, and two-litre bottles in both the original and zero-sugar version – featuring “the same totally tropical taste” as Lilt will start to roll-out in shops nationwide today, and feature “a graphic nod to the totally tropical taste of the product’s roots”, according to Coca Cola.
“Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love,” says Martin Attock, GB VP of commercial development at Cocoa Cola Europe.
“It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
Announcing the news to Instagram, Edge's Pizza said: "Well there’s good reason for our silence over the last few months, (planning permission pending) we’ve got a home! Seven months of looking and we’ve learnt so much on this journey already, from investment that didn’t work out, to dodgy buildings not fit for purpose. We’ve got there in the end.
"All that to say, we pride ourselves on perfection and wouldn’t settle for anything less. We hope this will be worth the wait, and that you’ll support us on this next huge step. We are terrified to say the least, but we’re also so excited and immensely grateful to you our lovely customers for this opportunity."
Images: The Hoot Leeds
This would be great news for Leeds, as their pizza is something unlike anything we have in the city at the moment.
Forget the floppy, Neapolitan-slices that you fold before shoving in your gob. These slices are satisfyingly thin, perfectly crispy and just downright delicious.
We would love to welcome Edges Pizza to the city and we'll keep you updated with the progress. You can bet we'll be the first to order.
Award-wining Leeds sandwich shop Silver’s Deli to open neighbourhood bakehouse
Clementine Hall
Silver's Deli is opening up a sister shop, and this time it's about everything baked.
We all know and love Silver's Deli for their stacked subs and breakfast sandwiches that could cure any hangover no matter how severe.
They're so good, that they even bagged the coveted Uber Eats Restaurant of the Year Award last year.
And rightly so, because Silver's is absolutely class.
And it seems there's just no stopping Silver's, as they've just announced that they'll be opening a sister shop named Silver's Bakehouse serving up everything, yep you guessed it, baked.
It'll also be in Farsley where the original Silver's is, and they're labelling the new venture as 'your neighbourhood bake shop'.
Announcing the very exciting news to Instagram, Silver's Deli said: "Well it’s happening. I said no more shops, but it’s kinda necessary, and I just love all things baked.
"There’s waaaaaaaaay too many details to share on this right now, but go give our sister shop @silvers_bakehouse a new follow and hold on tight. This is gonna be fun as fuck."
Images: The Hoot Leeds
Customers can expect a wider range of Silver's goodies that they're unable to whip up in the current space. From soft amaretti biscuits and their famous cookies to sausage rolls and brownies that the team have been working on for 12 months.
We're in no doubt that this venture is going to be absolutely brilliant, and you best believe we'll be first in line to try one of those brownies.
Silver's Bakehouse will be located on Town Street in Farsley and is expected to open this May.