Yorkshire Tea is the UK’s ‘favourite’ brand of teabags, according to new data

Official enough for us, we’re counting it.

19th April 2024

3 minute read

Yorkshire Tea the UK's favourite tea bag

The Great British debate of which teabag is best is one that’ll probably run for millennia (if you’re not from around here, anyway) but according to new data, we might finally have an answer for what the UK’s favourite brew is.

It won’t be a surprise to any of you fine folk and we can certainly confirm it on our end but our pride and joy, Yorkshire Tea, looks to have taken the cuppa crown when it comes to the most beloved teabag in all of Britain.

This is according to our friend at The Manc and numbers pulled by Greater Manchester firm, TonerGiant. The ink and toner suppliers decided an office argument wasn’t enough and instead chose to turn their knowledge of the market and consumer trends into a bit of online research.

At the end of the day, tea has got to be the most important of all office supplies, surely?

According to the stats, Yorkshire Tea is Manchester’s favourite brand of tea bags. (Credit: Yorkshire Tea)

Using data from trusted online source Statista, which nailed down the top 25 teabag producers across the country, each brand was then ranked in relation to its average monthly searches via Google Keyword Planner to reveal that Yorkshire Tea was clearly the top dog pretty much across the board.

If you can hear someone chanting, ‘Yorrrkshire, Yorrrskhire…’, it’s us.

In terms of other tea brands that came in high on the leaderboard, Pukka Tea, Twinings and Teapigs made up the rest of the top five most-searched tea brands across the UK.

You can see the full rankings in the Great British Brew-Off here:

Rank	Tea	Average UK monthly searches
1	Yorkshire Tea	27,100
2	PG Tips	18,100
3	Pukka Tea	14,800
4	Twinings	12,100
5	Teapigs	8,100
6	Whittards Tea	6,600
7	Tetley	4,400
8	Clipper Tea	4,400
9	Lipton Tea	3,600
10	Barrys Tea	3,600
11	Thompsons Tea	1,300
12	Typhoo	1,300
13	Taylors Tea	1,300
14	M&S Tea	1,300
15	Tesco Tea	1,000
16	Tick Tock Tea	880
17	Sainsbury’s Tea	720
18	Lyons Tea	720
19	Asda Tea	590
20	Aldi Tea	590
21	Waitrose Tea	590
22	Lidl Tea	480
23	Morrisons Tea	320
24	Bewleys Tea	90
25	Cafedirect Tea	40

Few of these on here we’ve never heard of. Taste test, anyone?

While Yorkshire Tea was found to be the favourite for the majority of the nation, Belfast was the only place where it didn’t take the top spot. Instead, it was Irish-owned Barry’s Tea that came out as the best. We’ll be the judge of that.

As for supermarket’s own-brand offerings, out of the eight options on the list, Marks and Spencer’s teabags were found to be the most popular, closely followed by Tesco and then Sainsbury’s.

Commenting on the findings, TonerGiant’s Stuart Deavall said: “With so many office workers opting for tea to get through the day, it’s no surprise that the UK has a day dedicated to the drink.

“In light of National Tea Day on Sunday, 21 April, our new data shows that Yorkshire Tea is the nation’s favourite, with over 27,000 Brits searching every month… We can expect many Brits to be celebrating in style this Sunday, no doubt with a mug of Yorkshire tea in hand”. Speaking of, we’re suddenly feeling all thirsty – anyone fancy a cuppa?

Featured Images — Yorkshire Tea/Rumman Amin (via Unsplash)