A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded "offensive".
Crown Paints - which is based in Darwen in Lancashire - released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert's jingle include: "Now a baby's coming and they don't know what it is. Hannah's hoping for a girl, Dave's just hoping that it's his.
"They're happy that their spare room's no longer grey because there's a baby on the way."
https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert - which it is "currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action".
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being "totally derogatory" towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: "Hey Crown Paints, get that offensive baby ad off air - what were you thinking!!!? What on earth possessed you?"
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair's tweet and say in response: "I honestly thought it was me being mad".
One viewer took to Twitter and said: "Totally derogatory of women, questioning her fidelity. Take it off because it won't sell much paint."
Others said it was "offensive", "misogynistic", and a "serious error of judgement".
Crown Paints then responded to Eclair's tweet saying: "Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone."
But Eclair still said she felt that the advert "set up a scenario that implies a woman has possibly conned a man into fatherhood".
The tweets have since been deleted.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
A spokesperson said: "This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
"The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
"We apologise if any of the lines have caused offence."
Featured Image - Crown Paints
News
England World Cup semi-final to be shown at Leeds’ Millennium Square as giant fanzone announced
Football's coming home to Millennium Square as England take on Argentina in the World Cup semi-final.
If you're still looking for a spot to cheer on the boys in the football this Wednesday then hang fire, because Leeds City Council have got us covered.
Following the Three Lions’ triumphant victory against Norway on Saturday evening, the council have announced that Millennium Square will host a World Cup 2026 fanzone at the heart of Leeds city centre.
Supporters will have the chance to cheer on star boy Jude Bellingham and the team with all the action shown live on a high-definition giant LED screen with concert style sound, all set within a bespoke outdoor arena.
Two large bars and street food concessions will be provided on site together with toilet and drinking water facilities.
Entry is strictly by advance ticket only and is a standing only event. Gates open at 6pm with kick-off scheduled for 8pm BST with live DJ pre match entertainment.
Councillor Salma Arif, Leeds City Council’s executive member for economy said “The whole country is behind England and it’s fantastic that fans will have the chance to come together and enjoy this incredible occasion in the open air at the heart of the city centre.
"The atmosphere on Millennium Square is always a one-of-a-kind and probably the closest you can get to being there. Leeds is a city that’s always had a massive passion for sport, and I know the fans will do England proud as we cheer them on in what will hopefully be another memorable win.”
Tickets are priced at £6 per person an go on sale at 10am on Monday 13 July via www.millsqleeds.com.
Plans to turn one of Leeds’ most historic buildings into padel courts approved
Clementine Hall
One of Leeds’ most iconic buildings is set to be brought back to life.
Plans for a brand-new padel and leisure destination at The Roundhouse on Wellington Road have been approved by Leeds City Council’s West Plans Panel.
Consent has been granted for Ollo Padel to transform the Grade II* listed Roundhouse into a state-of-the-art sport, fitness, food, drink and community venue subject to conditions and completion of a Section 106 agreement.
Built in 1847 for the Leeds and Thirsk Railway Company, The Roundhouse was once home to the steam locomotives that powered industrial Victorian Leeds. In recent years, the building has stood largely unused.
Image: Supplied
The approved plans will restore and protect the landmark building and give the site a new, long-term future as one of the city’s most distinctive leisure destinations.
The three-acre site, located on the edge of Leeds city centre, will include nine outdoor doubles padel courts under a 10-metre canopy, plus a dedicated indoor coaching court within The Roundhouse itself.
At the heart of the site will be the Ollo Clubhouse; built around an all-day kitchen and bar, it will combine a comfortable lounge and co-working space, meeting rooms and live sport and events spaces.
The kitchen and bar will be run in partnership with Southbank Provisions, the independent Leeds hospitality team behind Headrow House, Belgrave Music Hall and Galleria whilst the gym will be operated by fitness and performance specialists Northbound, who will bring strength and conditioning practice, Hyrox training and pilates classes to The Roundhouse.
Image: Supplied
Construction is expected to begin later this year, with the venue aiming to open in early 2027.
Luke Gidney, Founder & CEO Ollo Padel: "This is a huge day for Leeds, for The Roundhouse and for Ollo. The Roundhouse has been part of the city’s story for nearly 180 years. It’s an incredible building but it needs people, energy and purpose again. Our plan is to bring it back to life as a place where people can play, eat, work, meet friends and feel part of something.
"Padel is growing so quickly because it’s fun, social and easy to pick up. But for us, this is about more than just the courts. We want Ollo to become a proper community destination for Leeds, somewhere welcoming, joyful and full of life.
"We’re incredibly grateful to Leeds City Council’s planning team, our case officer, the wider council team and everyone who has supported the project to this point. This has been a complex project but the sport and engagement throughout has been brilliant. Now the real work starts and we cannot wait to open the doors for you.”
The Hoot -
17th August 2022 
