A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded "offensive".
Crown Paints - which is based in Darwen in Lancashire - released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert's jingle include: "Now a baby's coming and they don't know what it is. Hannah's hoping for a girl, Dave's just hoping that it's his.
"They're happy that their spare room's no longer grey because there's a baby on the way."
https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert - which it is "currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action".
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being "totally derogatory" towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: "Hey Crown Paints, get that offensive baby ad off air - what were you thinking!!!? What on earth possessed you?"
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair's tweet and say in response: "I honestly thought it was me being mad".
One viewer took to Twitter and said: "Totally derogatory of women, questioning her fidelity. Take it off because it won't sell much paint."
Others said it was "offensive", "misogynistic", and a "serious error of judgement".
Crown Paints then responded to Eclair's tweet saying: "Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone."
But Eclair still said she felt that the advert "set up a scenario that implies a woman has possibly conned a man into fatherhood".
The tweets have since been deleted.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
A spokesperson said: "This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
"The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
"We apologise if any of the lines have caused offence."
Featured Image - Crown Paints
News
Leeds City Council granted £1.6m to tackle rough sleeping by Christmas
A £1.6m grant has been given by the government to Leeds City Council to help tackle rough sleeping.
The funding has been allocated to Leeds City Council as part of the Government’s national Rough Sleeping Programme.
The overall target is to help rough sleepovers off the streets by Christmas through providing safe accommodation.
The council have said that voluntary organisations and charities will be able to help them reach this target.
The council report said: "This funding will be used for immediate interventions to ensure all those rough sleeping have an offer of accommodation by Christmas and support longer term sustainment of accommodation.
“The initial target is to provide a suitable offer of accommodation for everyone who is rough sleeping by Christmas 2026.
“Providing a path into supported accommodation and independent living is the key objective and sustaining this independent living with, where necessary, ongoing support to prevent any return to rough sleeping and homelessness.”
The government announcement spoke of the scheme: "The programme is intended to support people experiencing rough sleeping.
"People experiencing rough sleeping may have differing entitlements to housing and support depending on their individual circumstances, including their immigration status and eligibility for public funds."
The funding is intended to help provide immediate support for people currently sleeping on the streets, while also helping them access longer-term accommodation and the support needed to maintain independent living.
By working with local charities and voluntary organisations, the council hopes to ensure people are not only offered a place to stay but are also given the help they need to avoid returning to the streets.
M&S launches massive recruitment drive in Leeds with hundreds of jobs available
Emily Sergeant
M&S has launched a massive recruitment drive across Yorkshire.
With the festive season fast approaching, and most British stores having already unveiled their Christmas ranges for 2026, one of the country’s largest brands has launched a massive UK-wide seasonal recruitment drives to gear up for what is always one of the busiest times of the year for the retail industry.
M&S has announced it will recruit for plenty of new colleagues across the UK.
As mentioned Christmas is one of the busiest moments of the year for M&S, and seasonal colleagues play a ‘vital’ part in delivering that.
Image: Supplied
New recruits will be tasked with helping M&S deliver a ‘brilliant’ service for customers.
Stores with vacancies span the whole of Leeds - including city centre, Moortown, Crown Point, White Rose Shopping Centre and Pudsey.
M&S says the roles are ‘fast-moving and hands-on’, with colleagues required to work together to make sure customers still get the very best of M&S, even at its busiest.
The roles will pay £13.41 per hour, with successful applicants receiving the training, tools and support needed to get up to speed quickly.
“We can’t wait to welcome over 300 new colleagues to our store teams here in Greater Manchester,” commented Zeba Khan, who is the Regional Manager at M&S.
“As we get ready for our busiest time of year, it’s a great opportunity to join us and help bring a magical M&S Christmas to our customers.
“We have a range of opportunities available, whether joining our city centre flagship or our fresh market-style foodhalls. We’re looking for colleagues who are passionate about delivering great customer service and being part of a team.”
Fancy it then? Applications are now open, and you can find out more and apply on the M&S Christmas careers page here.
The Hoot -
17th August 2022 
