And to celebrate, they’re giving away free burritos for a whole year.
Top rated Mexican burrito bar, Boojum, is bringing its super fresh, high-quality, ‘live out loud food’ to Leeds Merrion Centre this April.
This will be the brand’s first mainland UK venue, after establishing themselves as a cult brand on the island of Ireland.
From what started as one Belfast store back in 2007 to 15 today, Boojum is known for its delicious, fresh food at an affordable price point.
But despite having only 15 stores, Boojum was recently recognised as having the 6th
most trending dish on Deliveroo globally (number 1 in Mexican) and already has nearly
150,000 followers on social media.
Boojum’s menu features burritos, bowls, nachos, tacos, chips and salsas which is all made fresh in store every day.
“Quality and value are at the heart of Boojum. We work hard to ensure every burrito, in every store, is made to the same high standard every day. To do great things you have to love what you do. And we love what we do,” said Rob Powell, Head of Operations.
The new opening in Leeds Merrion Centre will create 40 new jobs.
“People are at the heart of Boojum. Team members are encouraged to be genuine and express themselves – it’s what gives the Boojum brand a personality. We’re not afraid to be different, offering a unique personality in a market often focused on functionality. This really resonates with our core student customers” said Head of Marketing, Paul McCullagh.
David Maxwell, CEO of Boojum said: “Our goal is to spread the Boojum experience across the UK, bringing our unique blend of flavour and personality to 25 new stores over the next 5 years. Selecting Leeds for our first mainland store is no coincidence. The city’s bustling student life and reputation as a foodie paradise make it the perfect stage for us. We’re not just serving food; we’re creating experiences and we’re excited to blend our Belfast roots with the dynamic spirit of Leeds.”
Featured image – Supplied