In a first for the UK, Iceland has announced plans to introduce a special in-store discount for over-60s.
At the start of the pandemic, the supermarket led the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Now, it's introduced a new 10% off discount for over-60s - acting in response to the spiraling cost of living crisis currently gripping the UK.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested, reports The Manc.
Image: Wikimedia Commons
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Image: Iceland
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
Trinity Leeds is transforming Trinity Kitchen into the ultimate space to watch all the World Cup 2026 action together.
Looking for somewhere to cheer on England in the 2026 World Cup? Don’t fret, we’ve got you covered.
Foodie hotspot Trinity Kitchen has been completely transformed into the ultimate fan zone with space for up to 1,000 cheering fans.
And they’ve made sure that nobody misses out on the action.
There are three super-sized 5x3m screens dotted around the space, so wherever you go you won’t miss out on a goal.
Images: The Hoot Leeds
There’s also a brand-new bar courtesy of local favourites Northern Monk named the ‘Northern Monk Trinity Tap’.
The tap will feature two, seven-metre bars with a whopping 20 beer taps to keep you refreshed and hydrated during the tournament, because cheering the lads on really can be thirsty work.
If you don’t fancy a beer there’s also cocktails, wine and soft drinks on offer as well - so nobody has to miss out.
Images: The Hoot Leeds
Feeling peckish? Of course there’s 11 street food vendors serving match day meals and snacks to keep you fuelled through the games.
Choose from Caribbean jerk chicken from Jerk Junction, Indian street food from Rolawala and loads more.
Entry is completely free but if you’re after a reserved seat on a table, tickets cost just £10.
Images: The Hoot Leeds
Josie Towning, Food and Beverage Manager at Trinity Leeds, said: “Trinity Kitchen will operate as normal during the day, transforming into a football fan zone in the evening.
“It will be one of the biggest World Cup venues in Leeds with three huge screens showing the games live and more dotted around Trinity Kitchen. There will be live roaming brass bands and DJs turning every England fixture into a true celebration.
“Fans can turn up and grab a space for free and we will also be offering table bookings for England games for those who want to guarantee the best spots to watch the drama unfold.
“Our line-up of street food vendors will serve bold flavours from around the world, while the all-new Northern Monk Trinity Tap will pour award-winning craft beers across 20 taps, making Trinity Kitchen the ultimate place to eat, drink and experience every unforgettable World Cup moment."
It’s all kicking off on Wednesday 17 June for England v Croatia. So rally your mates together, get your England shirts on and grab your tickets here.
Featured image - The Hoot Leeds
News
Dishoom announces official opening date for new Leeds restaurant
Clementine Hall
It's the moment we've all been waiting for, Dishoom is coming to Leeds.
The whispers of Dishoom's arrival in Leeds city centre have been going on for a while now, but over the past few weeks it has started to feel very real.
Taking over the beautiful old Flannel's site on the coveted Vicar Lane, signs started to pop up for Dishoom and work was cracking on fast.
Well now, we have an opening date - and we don't have long to wait.
Dishoom Leeds will open on Monday 3 August, with guests being able to enjoy 50% off food during an initial soft-opening period, ahead of the official opening on Friday 14 August.
Images: The Hoot Leeds
As with every Dishoom café, the Leeds restaurant begins with a story. This one takes inspiration from the extraordinary true events surrounding the explosion of the SS Fort Stikine in Bombay Dock in April 1944, a wartime disaster that sent gold bars flying across the city.
Legend has it that some of the missing gold was never recovered. Some was discovered embedded in walls and rooftops across Bombay. Other pieces quietly disappeared into the hands of lucky citizens, melted into bangles or hidden away in drawers.
Dishoom Leeds reimagines the fortune made from the gold bars and guests will discover subtle references to the glamorous mid-century details through the interiors and artwork, giving playful nods to Bombay’s golden age.
With all day dining available, guests can dine on the beloved breakfast right through to late evening feasting, with the café will serve a lovingly curated menu of Bombay comfort food inspired by the city’s cafés, grills, street stalls and family kitchens.
Shamil Thakrar, co-founder, also known as Head Babu, at Dishoom, said: “Leeds is a city with tremendous warmth, creativity and character, full of people who know the value of gathering together over good food and drinks. Bringing Dishoom here has long been a dream for us.”
"The story behind this café is rooted in one of Bombay’s most extraordinary moments – the day gold bars fell from the sky after the explosion of Fort Stikine in 1944. Amidst the tragedy and chaos, there were also tales of unexpected fortune, human resilience and hopeful reinvention. We were captivated by this, and we cannot wait to welcome Leeds into the café that pays homage to the heritage of Bombay.”
Georgina Pellant -
20th May 2022 
