The Leeds takeaway owner has received backlash for the comments made on Mother's Day where the business uses an offensive Madeline McCann for Mother's Day.
The Otley Burger Company posted a photograph of Kate McCann with missing daughter Madeline in the background, adding a text overlay which read: "With burgers this good, you'll leave your kids at home. What's the worst that could happen? Happy Mother's Day to all the mums out there".
Adding the Otley Burger Company logo to the meme, the post itself was met with considerable outrage.
The post has since been deleted on Facebook but remains on Instagram.
The Mother's Day post. / Image: The Otley Burger Company
LeedsLive reported that the now-deleted Facebook post was filled with comments calling for the burger-joint to be shut down as a result and is even receiving death threats as a result of the post.
In an interview with LeedsLive, the takeaway owner says: “I get death threats, I got one this morning" which read "I hope someone firebombs your gaffe”.
On Instagram, arguments have broken out about the post with some suggesting the meme-style advertisement was uncalled for: "Let’s start a PR stunt using someone else’s dead daughter. [You're] just a greasy burger flipper stay in your lane".
Other said: "Madeline McCann and her mum in this post ? Seems a bit sick and in very poor taste" to which the Otley Burger Company, clearly unphased, replied "only thing sick here is our photoshopping skillz".
To the comment "Let’s hope you don’t lose a child, awful, insensitive post" the controversial burger company replied "I wouldn’t leave mine in hotel rooms soo".
The burger company is known for its inappropriate adverts. / Image: The Otley Burger Company
However, the post has also attracted attention from others praising the controversial burger company for their humour.
"Otley Burger Company, keeping the woke community away! Yesssss!!!" said one, whilst others reminded the world that this isn't the first time the Otley Burger Company have posted inappropriate so-called jokes on special occasions.
Last year, the company shared an image of Karen Matthews, a women who pretended her daughter had been abducted whilst on Father's Day, the page shared a promotional image with Jimmy Savile and Yorkshire Ripper Peter Sutcliffe.
Richard McCann, who lost his mother Wilma McCann after she was murdered by Sutcliffe condemned the advert stating “Why on earth would anyone think it was appropriate to use images of Sutcliffe, Savile and West on a Father’s Day advert for his burger company is beyond me [...] Otley Burger Company, shame on you”.
The takeaway's response. / Image: The Otley Burger Company
This year the post has hit newspaper headlines this year but has been met by an unphased owner, who shared a meme of Will Smith slapping Chris Rock, replacing the actors with the words "offended keyboard warriors with cats as profile pictures" and the Otley Burger Company logo.
The follow-up comment by the takeaway company has been met with similarly bizarre comments like "If you have any out of date stuff we could throw them at all the snow flakes and laugh at them. Keep up the good work".
The Otley Burger Company was banned in 2021 from accessing their Facebook as a result but are still continuing to post on the account.
Feature Image- The Otley Burger Company
Trending
Claire’s shutting down all standalone shops in UK and Ireland
In another hit to the high streets, Claire's Accessories is shutting up shop across the UK and Ireland after entering into administration yet again.
Falling into an unfortunate financial status for the second time in less than a year, Claire's will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire's closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded in America way back in 1961, Claire's has enjoyed a presence across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they've struggled not just to remain profitable but to compete full stop.
They filed for bankruptcy in the US in August 2025 after having already concluded operations in Spain, Belgium, and the Netherlands.
For many, the outcome isn't all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Cheap flights up for grabs as easyJet’s ‘Big Orange Sale’ is BACK for 2026
Danny Jones
If you're in need of a holiday, there's no better time to book than now with easyJet's 'Big Orange Sale' returning to the UK.
Not only can you get affordable trips from the likes of Leeds Bradford and Doncaster Sheffield, specifically, but there are discounts across the board by the operator.
The Big Orange Sale is becoming an increasingly popular annual occurrence for Brits, with countless holidaymakers, rather fittingly, making the most of the offer.
In fact, you might have already seen the advert yourselves:
https://www.youtube.com/watch?v=KgGG1AciY3I
Just as the ad explains, those travelling via easyJet can get up to 20% discount on flights to a load of different destinations across the globe.
Yes, the company are knocking up to a fifth off the price on flights over the course of nearly 10 months' worth of travel from the UK, provided the trip is booked within the right window.
Seeing savings on more than 730,000 seats, the time frame itself is also one of the longest cut-price periods you'll come across this year, not to mention well into 2027.
Better still, it doesn't just stop at flying itself...
Get this, the flight operators and travel agents are offering up to £400 off on package holidays, meaning those old faithful all-inclusives are about to become even more bang for your buck.
Featuring not only countless mainland European favourites on the list, but also the likes of the Canary Islands, Morocco, and numerous popular skiing hotspots, just to name a few.
As reported by our friends over at The Manc, there are loads of cheap seats from the likes of Manchester Airport, Liverpool, Leeds-Bradford and more as part of this year's sale.
Allowing you to book trips departing between 1 May 2026 and 14 March 2027, it's a huge travel window for you to get extra value-for-money deals on your next getaway.
You can find the full list of flights and package holidays on easyJet's Big Orange Sale right HERE.
The Hoot -
29th March 2022 
