Lidl has unveiled the most-bought items in each major city around the UK, launching its first-ever ‘Lidl Wrapped’ to share the nation’s shopping habits.
The supermarket chain has gathered data on the most purchased items from 10 cities around the country, to see what the top sellers in each city has been this year.
You might be expecting a clean sweep of boring stuff like milk and bread – but no, apparently Leeds is obsessed with…peas.
According to Lidl Wrapped, Leeds residents have collectively purchased more than 133 million peas, and Bristol has invested in 11 tonnes-worth of coleslaw.
To celebrate the Lidl Wrapped for 2025, the supermarket is now rolling out its own wrapping paper range, and opening free gift-wrapping stations at 10 stores nationwide.
Between the 4 and 17 December, you’ll be able to have your shopping wrapped up in Leeds’ exclusive design (which, yes, will have peas on it) so your Middle of Lidl find can switch into the perfect present.
They’ll be stopping off in Leeds on Thursday 11 December.
The pop-up gift-wrapping stations will also have interactive games with prizes, like in-store discounts and a £50 golden ticket.
You can also buy the wrapping paper in packs of three for just 75p, with all proceeds donated to Neighbourly.
Joanna Gomer, Marketing Director at Lidl GB commented: “This year, our customers have shown us once again that the weekly shop is about more than groceries, it’s about moments, surprises, and the little joys that make life easier and bring people together.
“Looking ahead to 2026, we’re focused on giving our customers even more to value, extra reasons to smile, and plenty of those Lidl surprises that keep them coming back for more.”
The free Lidl wrapping stations will be available from 9am while stocks last between 4 and 17 December.
‘Lidl Wrapped’ top groceries across the UK:
- Birmingham – Roses
- Bristol – Deluxe Creamy Coleslaw
- Cardiff – 15 Welsh Mixed Weight Free Range Eggs
- Edinburgh – Lighthouse Bay 2 Scottish Salmon Fillets
- Glasgow – Gelatelli Ice Cubes
- Leeds – Freshona British Garden Peas
- Liverpool – All Butter Croissant
- London – Cucumber
- Manchester – Ready to Eat Avocado
- Sheffield – Raku Sushi Sharing Pack
Read more: Aldi has launched the world’s first lickable pigs in blankets wrapping paper
Featured image: Lidl
