UK pub chain and brewery, Greene King, have pledged at least £250,000 to women's sport following the success of the Lionesses at the 2023 Women's World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women's football specifically for some time now, having committed to airing as many Women's Super League (WSL) games as they can since last year and holding talks with inspirational female sporting figures.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women's sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women's sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
As per The Manc, the study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: "The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA's Head of Marketing, Emma Hibbert, also detailed how "Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport...
"To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs."
Quality stuff. If you know a local women's club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women's football and female representation across sport in general last week:
https://thehootleeds.com/tag/womens-world-cup/
Featured Image — Jason Bye/The Manc Group/Lionesses
Business
A new açai cafe promising to be Leeds’ ‘neighbourhood social club’ is opening soon
An independent açai bowl pop-up is opening a permanent cafe in Leeds city centre.
It seems the açai bowl trend isn't over just yet, and we're absolutely not mad about it.
The aesthetically purple frozen treat isn't just delicious, but is also known to have numerous health benefits making it guilt-free and the perfect post-workout pick me up.
You may remember Açai Social Club that opened as a pop-up in the Victoria Quarter last year, and now they're moving into a permanent spot in the city centre.
Run by a lovely husband and wife duo who have spent the last 15 months exploring cafes around the world, it's safe to say they know exactly what they're talking about.
Their açai is made with the very best ingredients, topped with the freshest fruit and sprinkled with their homemade granola - it doesn't get much better then that does it?
Announcing the very exciting news to Instagram, they said: "Açai Social Club is getting a home. Our very first store is officially on the way! We’ve been working behind the scenes to create a space that’s more about than just açai.
"What started as an idea is finally becoming something you can walk into…There’s still a lot we’re keeping under wraps for now, but we’re so excited to finally share the beginning of what’s to come.
"We can’t wait to open our doors and welcome you in. Your new neighbourhood social club, coming soon."
The exact location of the cafe and its opening date is still under wraps, but we'll of course keep you updated as and when we find out.
Major plans announced for Leeds Christmas Markets 2026 – food, drinks, stalls and more
Thomas Melia
Leeds Christmas Markets is returning to the city centre in just two months' time and some major plans and changes have been announced.
Although Pop Princess Zara Larsson might want us to believe "Summer isn't over yet", it's safe to say that the recent downpours we've had across West Yorkshire disagree.
Leeds Christmas Markets are also ringing in the new season with a jam-packed video posted to social media announcing all the current plans and changes for its 2026 schedule.
This year, outdoor events company Thor’s Tipi are stepping up as the all-new operators of this Christmastime spectacular and are organising a celebration where 'even if you’re not from Yorkshire, you’re going to leave being from Yorkshire'.
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November with plenty of Yorkshire-centric stalls / Credit: The Hoot Leeds
Although Leeds locals already know that Yorkshire is 'God's Own Country', the Leeds Christmas Markets team are making sure that the county is represented through its food, drinks and wider stalls.
In a video uploaded to its social accounts, foodie expert and Little Bao Boy Founder James 'Jimmy Chews' Ooi was given the honour of revealing all these exciting plans.
Informing everyone that "You best come hungry", Ooi noted that some of the phenomenal vendors taking part include La Grassa and The Savvy Baker.
Real Markets Yorkshire and Stump Cross Caverns are also getting into the Christmas spirit and setting up their own stalls at Leeds City Square this November.
La Grassa is just one of many familiar foodie faces returning to Leeds Christmas Markets / Credit: The Hoot Leeds
Rated restaurants and bars are contributing to the festive frenzy too, like Cabaret Thursdays at Italian restaurant Bibi's and beer garden destination Green Room are hosting singalongs at Leeds Christmas Markets.
There will be plenty of activities for families happening all around the unofficial capital of West Yorkshire like elf-themed scavenger hunts, various elves on various shelves and lots of live music.
If it wasn't apparent already, in the words of Jimmy Chews himself, there's about to be "So much Christmas that Mariah Carey is going to look like the Grinch".
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November and there will be plenty of exciting announcements to the upcoming celebrations ahead of the big day.
Danny Jones -
29th August 2023 
