UK pub chain and brewery, Greene King, have pledged at least £250,000 to women's sport following the success of the Lionesses at the 2023 Women's World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women's football specifically for some time now, having committed to airing as many Women's Super League (WSL) games as they can since last year and holding talks with inspirational female sporting figures.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women's sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women's sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
As per The Manc, the study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: "The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA's Head of Marketing, Emma Hibbert, also detailed how "Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport...
"To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs."
Quality stuff. If you know a local women's club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women's football and female representation across sport in general last week:
https://thehootleeds.com/tag/womens-world-cup/
Featured Image — Jason Bye/The Manc Group/Lionesses
Business
Global interactive action game Prison Island to open first northern venue in Leeds
Leeds is set to welcome an exciting new addition to the city’s interactive gaming scene, as Prison Island prepares to open its first northern venue.
The new multi-activity entertainment venue at the Merrion Centre will make itself at home inside an 11,000 sq ft unit across two floors, with Prison Island being at the heart of the action.
Prison Island is an immersive team challenge that sees players in teams of up to five tackle a series of themed cells designed to test physical ability, skill, teamwork, and problem-solving, and unlike a traditional escape room, teams can take on a variety of challenges that enable them to create a different experience with every visit.
The internationally established concept will also offer a range of additional competitive experiences - including interactive darts and interactive golf.
Leeds will join a global network of more than 110 Prison Island locations, and will become the concept’s fourth venue in the UK and first venue in the North of England - joining existing locations in Belfast, Maidstone, and Camden.
Credit: SuppliedCredit: Supplied
Prison Island Leeds - which will create 18 jobs once it opens - will be operated by the team behind the hugely successful Belfast venue, which opened seven years ago and has established itself as one of Northern Ireland’s leading attractions.
Suitable for groups of friends and families, as well as celebrations, corporate events, and team-building activities, the venue is joining the Merrion Centre and wider Arena Quarter’s growing leisure and entertainment offer.
Ryan Lyttle, director of Prison Island Leeds, said: "We’re most looking forward to finally bringing the Prison Island experience to Leeds. We’ve seen how well the concept works in Belfast, particularly because it appeals to such a broad audience and every visit can be completely different.
Global interactive action game Prison Island to open first northern venue in Leeds / Credit: Supplied
"With Prison Island alongside a range of additional activities, we’re excited to create a venue where people can come together, compete, have fun and discover something they haven’t experienced before."
Prison Island Leeds is expected to be open in time for Christmas, with the team promising special plans to mark its arrival in the city, although details are being kept firmly under wraps for now.
Further information on the opening, including launch plans, will be announced in due course.
Featured Image - Supplied
Business
Government to investigate companies like Trainline and Virgin Atlantic for ‘misleading’ pricing
Emily Sergeant
The Government is investigating a number of companies for 'misleading' pricing practices.
The Competition and Markets Authority (CMA) has launched three new consumer protection investigations into Trainline, Virgin Atlantic, and RED Driving School over concerns that customers were not shown the total price upfront when buying things like train and coach tickets, holidays, or even driving lessons.
The investigations are part of a wider CMA clampdown on misleading pricing practices - in this instance, where mandatory charges are separated from the headline price, or added later in the buying process, which is known as drip pricing.
These practices leave consumers facing 'unexpected' costs or having to calculate the so-called true cost themselves.
Such practices can also impact competition between businesses, as a firm using drip pricing may falsely appear to be cheaper than a competitor pricing correctly, and therefore attract more customers.
Trainline is being investigated over whether all mandatory fees have been included in the upfront prices displayed to consumers buying tickets in advance on its app and website, while Virgin Atlantic's investigation will focus on whether mandatory resort fees and local taxes have been included in the upfront prices shown to customers buying package holidays.
Trainline and Virgin Atlantic are among the companies being investigated for 'misleading' pricing / Credit: Northern | Aric Cheng (via Unsplash)
RED Driving School is being investigated over how a mandatory booking fee and 'digital' fee have been displayed to people booking driving lessons - specifically whether these fees have been included in the total upfront price.
"At a time when many households are watching every pound they spend, it is important that people are not surprised by extra fees," commented Emma Cochrane, who is the Executive Director for Consumer Protection at the CMA.
"Clear pricing helps people compare offers confidently and choose the option that works best for them.
"Unexpected mandatory charges make this much harder, which is why the CMA initially put these firms on notice over concerns about their pricing practices and is now opening formal investigations."
The CMA says it's at the beginning of its investigations and has reached no conclusions about whether these firms have broken the law.
If it finds there has been an infringement of the law, the CMA can order businesses to pay compensation to affected customers or be charged up to 10% of global turnover.
Danny Jones -
29th August 2023 
