Asda has announced that the company will be supporting pensioners through the winter with a new ‘Winter Warmers’ deal.
The offer will be running all day and every day throughout November and December and allows any customer over the age of 60 to enjoy a portion of soup, a bread roll and unlimited tea and coffee in any of the 205 cafes for just £1.
The offer is available all day during cafe opening hours.
The national supermarket, whose headquarters is located in Leeds, said that the older customers that shop at their supermarket have been disproportionally affected by the cost of living crisis.
Using an income tracker, Asda found that the average disposable income for households with an age of 65-74 has dropped by 16.4% in September, compared to the year before. This is higher than the average disposable income decline for other households, which sat at 14.6%.
We’ve announced three new ‘winter warmer’ initiatives to support customers and community groups struggling with the cost-of-living crisis, including a £1 meal deal for the over 60s in all our cafes throughout November and December. Read more here: https://t.co/3OepkMkBJR pic.twitter.com/dHCdHBO4Ht
— Asda (@asda) October 6, 2022
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most”.
It has been previously reported that the supermarket is also running a ‘Community Cuppa’ campaign in its cafes.
This will be done by creating spaces for community groups who “may otherwise struggle to meet due to rising energy costs”, with spaces available on weekdays in November and December from 2pm – 6pm and all those visiting receiving unlimited free tea or coffee.
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Age UK also estimates that 2.8 million older households will still be living in fuel poverty this winter, despite the Government freezing the energy price cap.
The new £1 meal deal initiative for over 60s will also run alongside the supermarket’s current ‘kids eat for £1’ offer – which the retailer says continues to be hugely popular.
More than 557,000 meals have been served to families following the launch in late June 2022.
Feature Image- Asda
