Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
Image: Cadbury UK
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Another summed their thoughts up by claiming: “Everything is ruined.”
Because one Fern Modern Sushi wasn't enough, we've now got two.
And guess what? It's even better than the first.
Fern Modern Sushi located in the unassuming Central Arcade has become a firm foodie favourite after opening just a couple years ago.
Run by the wonderful Chef Fern, who you could say is somewhat of a local celebrity at this point, the restaurant is known for serving delicious sushi with the freshest fish possible and traditional Japanese dishes with modern flair.
Images: The Hoot Leeds
Full with hungry punters no matter the time of day, it's no surprise that Chef Fern has just opened Fern Modern Sushi 2.0 on Park Row.
This beautiful new space is serving up all the classic Fern dishes, from stacked donburi bowls and perfectly rolled sushi to miso glazed cod and hearty bowls of ramen.
Images: The Hoot Leeds
Different for this location, though, is their exclusive cocktail menu - so you can wine and dine to your heart's content.
The interior has also levelled up, complete with a huge open kitchen so you can pull up a chair and eat whilst watching the magic happen.
Images: The Hoot Leeds
And this isn't all that Chef Fern is up to, after opening Tori Nori on Vicar Lane a few months ago this will be her third restaurant in the city centre, and that is no easy feat.
She's even got another restaurant imminently opening in the Central Arcade which will be focused on traditional katsu dishes, and we wouldn't be at all surprised if she had something else lined up in the pipeline.
Images: The Hoot Leeds
Fern Modern Sushi 2.0 officially opens on 19 November, but is open now for soft launch with limited bookings.
A pub in Leeds has been crowned the third best in Britain by The Good Food Guide
Clementine Hall
A Leeds pub has been crowned one of the very best in the country by The Good Food Guide.
The trusted guide has just released its 100 Best Pubs in Britain list, and we're very chuffed with the results indeed.
Taking the coveted number three spot is our very own The Highland Laddie, a 100-year-old city centre institution that reopened in April 2025 in the hands of new owners Sam Pullan and Nicole Deighton.
These guys also run the Empire Cafe, so you just know it's going to be good.
Last year they soared straight to the top of the list and were crowned the best pub in the whole of Britain by the guide.
Images: The Hoot Leeds
This time, the Queen's Arms over in Eccles came number one followed by The Cow in Notting Hill.
We still think bagging third place is quite the achievement, and if you've visited The Highland Laddie yourself you'll know just how much of a special place it is.
Don't just take our word for it, The Good Food Guide labelled the Laddie as 'a true pub with a genuine community vibe'.
They also said: "Reenergised by the team behind the Empire Cafe in 2025, this is everything that a proper English pub should be – 'oh, and they have a mustard menu!'
"Inside, the Laddie ticks all the boxes, preserving the essentials of a traditional old-school boozer and maintaining a genuine sense of community while letting the good times roll. As for the food, it’s ‘both high-end and accessible’, pulling in ideas from all over, whether you fancy a freshly shucked Lindisfarne oyster, a keema toastie or an elevated ham roll with bread cooked over the coals.
"Dig deeper and you might find a lobster madeleine with Yorkshire chorizo butter, a treacle onion tart or pork schnitzel with two fried eggs. Club steaks are served by the inch, there’s no creative let-up when it comes to sides, and the nostalgia is ramped up with the likes of strawberry and Champagne trifle with ‘sprinkles’.
"But never forget that this is a self-proclaimed ‘drinkers’ pub’ dispensing everything from ‘properly served’ British brews and ’the best Guinness in Leeds’ to a staggering line-up of whisky optics."
Emily Sergeant -
8th October 2023 
