Iceland have made the decision to ditch its Christmas advert this year to "supportcustomers" through the cost of living crisis.
It’s that time of year once more… the retail Christmas adverts are being released thick and fast.
So far already this year, ASDA, M&S, and Aldi are among the major retailers that have released some seriously headline-grabbing – an occasionally controversial – TV ads, and, of course, John Lewis has had Brits talking about its 2023 offering like the annual event it is.
But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.“
As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Image: Iceland
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
Image: Iceland
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Leeds United have provided a positive update regarding the plans to upgrade Elland Road, which should serve as both a relief and a bit of Christmas stocking fillers for fans.
Following their fantastic 4-1 win over Crystal Palace last week, The Whites have delivered even more good news, with the application to the City Council to expand their home stadium said to be making progress.
Announcing the latest developments in a press release on Tuesday, 23 December, Leeds have now revealed more information about the project.
While full planning permission is still yet to be granted - though the general consensus seems to be one of confidence - matchgoers now have more clarification on what the renovations will mean for them.
🏟️ #LUFC is pleased to share further information regarding the planning application submitted to Leeds City Council
Sharing more details in an official statement, the club wrote: "The application included a detailed plan for the West Stand, along with an outline for the North Stand for the evolution of Elland Road, taking the overall capacity to approximately 53,000."
They also explain how the plans take into account not only greater general admission numbers but demands for hospitality facilities as well, with approximately 26k currently on the waiting list for a season ticket.
It goes on to read: "Public consultations held prior to the submission of the planning application with supporters and the local community, which were overwhelmingly in favour of the proposals.
"In total, 98% of respondents supported the club’s overall proposals to enhance Elland Road Stadium, 97% of respondents supported an increase in capacity, 98% of respondents supported the design plans, and 99% of respondents supported the economic benefits that would be delivered locally.
Not only will the fan base be glad to learn more about what the expansion will entail, but that the proposals are still very much in motion, as the latest update prior to this cast significant doubt over the timeline.
Thankfully, the club has fresh info in this department too.
"After extensive discussions with Leeds City Council Highways Department, Leeds United are pleased to have received support for the planning application", the statement continues.
"The club can today announce one of the most significant Section 106 agreements, which will fund highway improvements around Elland Road and the city of Leeds.
Also promising a 'sustainable and dynamic travel plan', upgrades will also be made to matchday public transport services and parking.
Perhaps the biggest relief, however, is that those who currently sit in the West Stand will remain in place, with assurances that the upgraded South Stand will also be kept entirely for home fans, maximising atmosphere during games.
Although further consultation is likely to take place as a better idea of commencement and completion dates becomes clearer, it's nevertheless looking like an exciting new chapter for Elland Road and Leeds United.
Here’s how you can get 59 days off work in 2026 using only 28 days of annual leave
Emily Sergeant
Can you believe we'll be getting ready to say goodbye to 2025 and welcome in a new year next week?
2025 has been quite the year, and with the working world getting ready to wind down for the festive season, many are no doubt already looking ahead to the new year, and planning all the holidays and time off work they want to book.
Fancy making the most of it though? For those looking to play their cards right and hack the system a little bit, some clever clogs has worked out a way to secure yourself a whopping 59 days off work by using just 28 days of your annual leave allowance - and it’s pretty impressive.
With most full-time employees who work a five-day week having a minimum of 28 days (5.6 weeks) of paid annual leave each year, travel experts have figured out how these people can effectively double their time off in 2026.
How to get 59 days off work in 2026 using only 28 days of annual leave / Credit: Road Ahead | Kaitlyn Baker (via Unsplash)
January
It may be a tad too late for some, but if you're still able to extend your new year celebrations, then you'll want to book Friday 2 January off to create a long weekend.
Easter
Saturday 28 March to Sunday 12 April - Thanks to those two Bank Holidays we get off around Easter time, by booking Monday 30 March to Thursday 2 April, and then Tuesday 7 April to Friday 10 April off, you can enjoy a massive 16 days off work by just using eight days of annual leave.
Saturday 28 & Sunday 29 March - Weekend
Monday 30 March to Thursday 2 April - Annual Leave
Friday 3 April - Good Friday
Saturday 4 & Sunday 5 April (Easter Sunday) - Weekend
Monday 6 April - Easter Monday
Tuesday 7 to Friday 10 April - Annual Leave
Saturday 11 and Sunday 12 April - Annual Leave
May
Saturday 2 to Sunday 10 May and Saturday 23 to Sunday 31 May - Thanks to the two Bank Holidays in May, there's two ways for you to enjoy nine days off in a row by only using four days of annual leave.
August
Saturday 29 August - Sunday 6 September - With another Bank Holiday in August, by booking Tuesday 1 though to Friday 4 September as annual leave, you can enjoy nine days of summer holiday in total.
December
Saturday 19 December 2026 - 3 January 2027 - With the Christmas Day and Boxing Day Bank Holidays, as well as the Boxing Day substitute day, and New Year's Day too, you can book just seven days off on from 21 to 24 December, and 29 to 31 December, to enjoy a whopping 16 days off in total.
Saturday 19 & Sunday 20 December - Weekend
Monday 21 - Thursday 24 December - Annual Leave
Friday 25 & Saturday 26 December - Christmas Day and Boxing Day (& weekend)
Sunday 27 December - Weekend
Monday 28 December - Bank Holiday (Boxing Day substitute)
Tuesday 29 - Thursday 31 December - Annual Leave
Friday 1 January 2026 - New Year's Day
Saturday 2 and Sunday 3 January - Weekend
Wellbeing Coach Lorna Wilkins has explored the health-boosting benefits of going on holiday and taking time off from work.
"One of the key health benefits of going on holiday is that it reduces stress," Lorna explains.
"Having a break from your daily routine can make you feel more relaxed and therefore improve your mental wellbeing. A change of environment and getting away from the pressures of day-to-day life not only helps you to clear your mind but can also help to improve your sleep quality as you’ll be feeling more relaxed."
Emily Sergeant -
15th November 2023 
