Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
News
Kevin Sinfield will return to Leeds for his final 7 in 7 challenge in honour of Rob Burrow
Leeds legend Kevin Sinfield is set to take on his seventh and final 7 in 7 challenge this month.
The former Leeds Rhinos captain will begin 7 in 7: The Grand Finale next Sunday 27 September.
Wondering what on earth that is? Allow us to fill you in.
Sinfield will be running an ultra-marathon every day for seven days, and this time it's across the north of England including a special stop off right here in Leeds.
Not only that, but the challenge will bring Sinfield back to some of the places that have played a huge part in his rugby league career.
The route will visit all 12 English Betfred Super League grounds, starting at Hull KR before travelling through Yorkshire and eventually crossing the Pennines towards Manchester where Sinfield is from.
Here in Leeds, we can expect Sinfield to arrive at Headingley Stadium on Wednesday 30 September at 11:14am, before leaving towards Pudsey Civic Hall at 11:40am.
The challenge will then finish at Old Trafford on Saturday 3 October, where Sinfield will arrive ahead of the Super League Grand Final.
Since the first annual challenge back in 2020, Kevin Sinfield and his team have raised over £11 million for the MND community with six charities set to benefit once again from this years fundraising.
It's an amazing challenge for an amazing cause, and you can donate and find out more about the challenge here.
Good luck Kevin and the team, we know you'll smash it.
Channel 4 needs people from Yorkshire who think they can survive the apocalypse for a new TV series
Lydia Mastrolonardo
Have you always wondered how long you’d last in an apocalypse?
Well now's your chance, as Apocalypse is potentially coming back to Channel 4 for a second series, with producers having put out a nationwide casting call for contestants willing to take part.
The casting call simply reads: "Do you think you have what it takes to survive the end of the world?"
Described as a dystopian series designed to test the creativity, resourcefulness, and resilience of our nation, Apocalypse sees players are pushed out of their comfort zones and put to the ultimate test.
In the series, ordinary people are tasked with surviving for 28 days in an abandoned city - used previously only for the military to practice urban warfare - with no food, running water, electricity or heat.
Produced by The Garden - which is part of ITV Studios - for Channel 4, the show’s creators are now calling on people from Yorkshire with the 'courage and ingenuity' to compete, to get in touch and apply for the potential second series.
Does your mate always bang on after watching a post-apocalyptic film that they would’ve done things differently? Or is the news at the moment freaking you out and you want to give the end of the world a bit of a practice run? Either way, sign up, test that plan you’ve built in your head, and see if you’ve really got what it takes.
Applications are now open, and all you need to do is fill in a short application form and one of the production team will get back to you if they would like to proceed. Come on, let's prove what we're made of.
Applications close on Sunday 4 October 2026 at midnight, and you must be 18 or above, with a valid UK or ROI passport, to enter.
Georgina Pellant -
30th May 2021 
