Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
News
Met Office reports on how long the heatwave will last as yesterday was hottest May day on record
The Met Office has given us an idea of how long this current heatwave may last.
It comes after a new UK temperature record was broken yesterday, as it reached 34.8°C at the weather station in Kew Gardens – with the figure being both the highest daily maximum temperature recorded in meteorological spring (March, April, and May), as well as the highest temperature in May all together.
The previous record of 32.8°C was reached in 1922 and 1944.
If confirmed and validated, and May sees a new official daily temperature record, it would mean that more than half of the monthly record highs – seven out of 12 – have been set since 2003.
But what exactly is considered to be a heatwave? Well, heatwave conditions in the UK are met when a location records a period of at least three consecutive days with temperature values meeting or exceeding the heatwave temperature threshold for that location.
Looking ahead to the rest of the week, and providing the public with an indication of how long these temperatures could last, Met Office weather forecasters say the start of the week will see the heatwave continue for much of England and Wales with temperatures ‘well above average’, and today (Tuesday 26) expected to be another ‘very hot day’ with a rapid rise in temperatures through the morning.
The heat will then continue through the week, with highs of 31°C forecast for Wednesday, 30°C on Thursday, 27°C on Friday, and 28°C on Saturday.
“We’ve now provisionally broken the spring and May temperature record,” commented Met Office Chief Operational Meteorologist, Dan Suri.
“Meteorologically, what we’ve seen is the influence of warmth building under an area of high pressure near the UK allowing exceptional heat to build allowing maximum and minimum temperatures to reach levels not previously reported at this time of year.
“Further heat is in the forecast for much of England and Wales, with similar temperatures forecast for Tuesday.
“High pressure is forecast to gradually lose its influence later in the week, though maximum temperatures will still remain high and in the low 30°Cs for some mid-week and high 20°Cs late this week.”
Inside Leeds’ new neighbourhood bakehouse from the team behind Silver’s Deli
Clementine Hall
Silver's Bakehouse is finally here, and it's just as fabulous as we'd hoped.
Just when you thought Leeds’ favourite sandwich spot couldn't get any better, they go and open a bakery.
Silver's Bakehouse has opened its beautiful pastel green doors today over in Farsley to queues of excited fans eager to get their first taste.
So, what's on offer at Silver's Bakehouse?
Images: The Hoot Leeds
Well, as masterminds of the almighty sandwich you'll be happy to know you can still get one here. However, their iconic sub sarnies have had an Italian makeover and are now served in fresh, springy sourdough which is baked onsite.
Elsewhere on the menu you'll find brown butter buttermilk brownies (try saying that three times), a range of delicious cookies, sausage rolls, soft amaretti biscuits and Dark Arts tiramisu.
There's also a fab selection of Italian drinks on offer in a swanky new fridge, as well as a coffee menu so you can pick a brew to go hand in hand with your chosen baked good.
Images: The Hoot Leeds
The interior is just as gorgeous, complete with yellow walls, red tiles and a mirror hanging above the baker's table so you can really see all the magic happen.
And trust us, it is magic.
There's a couple of benches outside so you can plonk yourself in the sunshine to enjoy your sarnie, which is what we'll be doing in this glorious bank holiday sunshine.
Images: The Hoot Leeds
You can really tell this is a proper labour of love, and Chris and the team have done a cracking job of keeping that Silver's spirit in there.
Go and say hello to congratulate them on this fabulous new opening, it's a great addition to Farsley and the Leeds foodie scene.
Georgina Pellant -
30th May 2021 
