Asda has chosen Leeds as the location for its very first stand-alone ‘George’ concept store.
Homeware lovers, you’re going to want to keep reading…
Supermarket giant Asda has revealed it is trialling a new George stand-alone concept store that, if successful, will replace its Asda Living brand portfolio across the UK.
The pilot project is taking place in Asda’s home city of Leeds at the Asda Living store located at Crown Point Retail Park.
The store will be fully transformed with a brand new layout that will showcase the best clothing and homeware as well as a cafe area.
The store will debut the new George Spring/Summer 2025 collection, fronted by iconic model Yasmin Le Bon, alongside celebrity collaborations including the all-new Erica Davies kids’ line and Billie Faiers’ latest sunshine-ready range.
Commenting on the re-brand plans Asda chief commercial officer George and Retail stores, Liz Evans, said: “Our Asda Living stores have been incredibly successful in showcasing the best of our non-food offering conveniently under roof, creating a seamless shopping experience for our customers. As retail habits evolve and customer expectations rise, we remain committed to delivering exceptional choice and an experience that continues to meet—and exceed—the needs of today’s shopper.
“The George brand is deeply woven into our heritage and our customers have a strong
connection with it as a trusted name known for delivering both quality and value. This latest transformation is all about making shopping easier and more inspiring with the George brand at its heart.
“Our plans for the new George concept store in Leeds are really exciting and will offer a
unique format that truly sets us apart from competitors. We believe this new approach along with our focus on value, quality, and standout hero categories will continue to differentiate us in the market and we look forward to hearing what our customers think.”
The new concept store will open its doors at 9am on Saturday 10 May.
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Featured image – Supplied
