Get Baked's chief baker and #sprinklegate instigator has called out a Welsh copycat for 'stealing' his Facebook posts in a hilarious social media rant.
The popular cake shop and bakery, which is known for its giant 'Bruce' cakes and viral sprinkles (amongst other things), shared a post to its social media channels last night taking aim at the Welsh wannabes in the most amusing and light-hearted fashion.
In a post shared to the bakery's Instagram, the owner started by explaining that he'd been sent 'quite a few messages' about the copycats, a dessert place in Wales, and laid out that they had been 'stealing' his Facebook statuses for use on their own page.
Jokingly sharing the concern that the person responsible "might hurt me and/or turn me into a lampshade", he went on to say, "part of me is disgusted, another part of me is ever so slightly turned on."
"Not horny, just like vaguely aware of the sensation."
Image: Get Baked
Image: Get Baked
Calling the whole situation a "cake-derived version of inception", he then goes down a 'pie dealership' rabbit hole before concluding "it's f****** madness, all this."
The full post shared to Get Baked's Instagram page read:
“So I’ve been sent quite a few messages about this dessert place in Wales, that has started stealing our Facebook statuses, and using them on their page.
“Sometimes it’s just ending things with stuff like “hope you fail,” and sometimes it’s word for word, with the occasional word change, which incidentally, and unfortunately for them, removes the humour from the whole situation.
“Anyway, it’s a strange one, I’m flattered but also slightly concerned that the person might hurt me, and/or turn me into a lampshade.
Image: Get Baked
“I think this is what it’s like for people when they find out someone is using their photo for a fake Tinder profile.
“Part of me is disgusted, another part of me is ever so slightly turned on.
“Not horny, just like vaguely aware of the sensation.
“They’re probably going to talk about this status on their page, which is like a cake-derived version of inception, where one pie dealership talks about another pie dealership, in a manner that suggests that they are that pie dealership, even though they’re not, and the other pie dealership knows it’s going on, and they know that the other pie dealership know’s what’s going on.
“It’s f****** madness all this.”
Image: Get Baked
Shared with the caption 'A short tale', the bakery later added in the comments that they wouldn't be naming and shaming the culprits - although it appears that post has now disappeared from the page.
Comparing the copycat to someone who feeds their dog chocolate, the owner said he wasn't upset or annoyed - rather that he found the whole thing funny.
Whilst copycats have become an increasing problem for independent small businesses thanks to social media, we have to say Get Baked has handled it with more humour than most.
That said, we think the top comment award has to go to The Wee Bakery, who wrote: "Please PLEASE tell me their version of Bruce is Bryn."
Gail's has finally set its sights on Yorkshire for the first time, with a new bakery set to open this year.
It's one of the UK's most famous bakeries, launching in London in the early 1990s to supply restaurants, before opening its first retail site and cafe in Hampstead in 2005.
Gail's founders set out on a mission to bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods.
While Gail's has expanded aggressively into the north, opening around a dozen bakeries in Greater Manchester and its surrounds, it hasn't made the journey across to Yorkshire just yet.
All that looks set to change, with job ads now listed for roles within a brand-new Yorkshire branch of Gail's.
Based on the job advert, Gail's is heading straight to the spa town of Harrogate - which is a fairly predictable move.
It looks like Gail's is heading for HarrogateGail's will make its Yorkshire debut
It had previously been reported that Gail's would be going to Knaresborough, but the job posting appears to hint that Harrogate will be the first Yorkshire location.
When it does open, you'll find loaf choices including classic white and brown sourdough, Gail’s ‘wasteless’ loaves (made using a specially-created recipe designed to incorporate unsold bread crumbs), alongside seeded varieties, baguettes and batons.
Must-tries include Gail’s famous cinnamon buns, still-warm cheese and ham croissants, chocolate chip cookies, and – given the weather we’re having this week – iced coffees, all day long preferably please.
But given the number of fantastic local bakeries all over Yorkshire, the question is, does anyone want Gail's?
Kirkstall Brewery and Little Bao Boy unveil new Leeds taproom
Daisy Jackson
You know the venue, and you know the operators behind it, but things are looking a little different over on Sovereign Street.
Leeds' very own Kirkstall Brewery has teamed up with street food legends Little Bao Boy to totally reinvent the city centre taproom formerly known as North Taproom.
At the all-new The City Taproom, you'll find a way cosier space alongside their sun-soaked terrace, as they aim to reimagine a traditional city centre pub.
Across 16 tap lines there are loads of Kirkstall Brewery classics, like Kirkstall Pilsner, Virtuous and Judicious, plus a rotating selection of guest beers from top British breweries - and Guinness, of course.
The City Taproom will also feature two new cask lines: one serving Three Swords as a staple, and the other on rotation starting this month with Golden Hour.
There's a bigger kitchen for Little Bao Boy too, which means an even larger menu of bao and Asian street food, like loaded fries, noodles, and rice bowls.
Little Bao Boy was founded 10 years ago by James Ooi, specialising in home-made bao buns and traditional Asian street food with a contemporary western twist.
Kirkstall have injected the huge space with the traditional essence of a proper Kirkstall establishment, with that kind of cosy atmosphere you know them for at the brewery's other sites.
Little Bao Boy at City TaproomKirkstall Brewery pints and cocktails
This is yet another of the local brewery's openings in the city centre, joining their recent renovation of The Victoria & Commercial in partnership with Whitelocks, plus their stewardship of the historic Tetley brewery building.
James Ooi, founder of Little Bao Boy said: "We have been part of this venue since day one, through COVID, outside seating, and new owners, and we are so excited for this refurb.
"On the food side, expect more collaborations, faster service, and a better overall customer experience. We are extremely grateful Kirkstall saw the value in this refurb and can't wait to get back open."
Steve Holt, founder of Kirkstall Brewery, said: "We're delighted to unveil a new presentation for the Taproom on Sovereign Street.
"It has been named The City Taproom after a famous but long-gone Leeds pub known as ‘The City’, which was situated where the statue of the Dortmund Brewer now stands. Images of the original City pub are a feature in the new look City Taproom, which can best be described as a 're-imagination' of a traditional city-centre pub.
"The City Taproom celebrates Leeds and its rich pub and brewing heritage. We hope that it will become a popular addition to the amazing and diverse venues that make Leeds such a vibrant City for hospitality and entertainment."
It's all the bits you loved before, just a little bigger and a whole lot better.
The City Taproom opens at 3 Sovereign Street on Thursday 23 April.
Georgina Pellant -
30th December 2021 
