Get Baked's chief baker and #sprinklegate instigator has called out a Welsh copycat for 'stealing' his Facebook posts in a hilarious social media rant.
The popular cake shop and bakery, which is known for its giant 'Bruce' cakes and viral sprinkles (amongst other things), shared a post to its social media channels last night taking aim at the Welsh wannabes in the most amusing and light-hearted fashion.
In a post shared to the bakery's Instagram, the owner started by explaining that he'd been sent 'quite a few messages' about the copycats, a dessert place in Wales, and laid out that they had been 'stealing' his Facebook statuses for use on their own page.
Jokingly sharing the concern that the person responsible "might hurt me and/or turn me into a lampshade", he went on to say, "part of me is disgusted, another part of me is ever so slightly turned on."
"Not horny, just like vaguely aware of the sensation."
Image: Get Baked
Image: Get Baked
Calling the whole situation a "cake-derived version of inception", he then goes down a 'pie dealership' rabbit hole before concluding "it's f****** madness, all this."
The full post shared to Get Baked's Instagram page read:
“So I’ve been sent quite a few messages about this dessert place in Wales, that has started stealing our Facebook statuses, and using them on their page.
“Sometimes it’s just ending things with stuff like “hope you fail,” and sometimes it’s word for word, with the occasional word change, which incidentally, and unfortunately for them, removes the humour from the whole situation.
“Anyway, it’s a strange one, I’m flattered but also slightly concerned that the person might hurt me, and/or turn me into a lampshade.
Image: Get Baked
“I think this is what it’s like for people when they find out someone is using their photo for a fake Tinder profile.
“Part of me is disgusted, another part of me is ever so slightly turned on.
“Not horny, just like vaguely aware of the sensation.
“They’re probably going to talk about this status on their page, which is like a cake-derived version of inception, where one pie dealership talks about another pie dealership, in a manner that suggests that they are that pie dealership, even though they’re not, and the other pie dealership knows it’s going on, and they know that the other pie dealership know’s what’s going on.
“It’s f****** madness all this.”
Image: Get Baked
Shared with the caption 'A short tale', the bakery later added in the comments that they wouldn't be naming and shaming the culprits - although it appears that post has now disappeared from the page.
Comparing the copycat to someone who feeds their dog chocolate, the owner said he wasn't upset or annoyed - rather that he found the whole thing funny.
Whilst copycats have become an increasing problem for independent small businesses thanks to social media, we have to say Get Baked has handled it with more humour than most.
That said, we think the top comment award has to go to The Wee Bakery, who wrote: "Please PLEASE tell me their version of Bruce is Bryn."
An award-winning burger chain is coming to one of Leeds' suburbs.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order. Delicious.
And it's not just burgers, they've also got some great wings and fries available too with a range of homemade sauces on offer for dunking, drizzling and devouring. We're a particular fan of the buffalo wings with their garlic ranch dip.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Image: The Hoot Leeds
Burgerism recently applied to move into a vacant shop unit in Meanwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
And the plans have now been approved, which means Burgerism will officially be coming to Leeds. Hurray!
Burgerism's new takeaway will be walking distance from the The Meanwood Tavern, perfect for those looking for some post-pint burgers.
It will be strictly takeaway with no dine-in option available.
The brand-new Burgerism will employ 15 people from the local area with food being served between 11am and 11pm.
We'll keep you up to date as and when we find out more, but for now we're aware that Burgerism Leeds is set to open this August.
New Sheffield pizzeria named one of the world’s best
Daisy Jackson
A Sheffield pizzeria has been named one of the world’s best in a prestigious global ranking.
Forbici, the restaurant where all pizzas are served with a pair of scissors, is the only northern pizzeria to be recognised at last week's Best Pizza Awards 2026.
The awards took place in Milan, and are said to be the Michelin equivalent of the pizza world.
Forbici was named as creating one of the world’s best pizzas, with its master chef recognised as one of the top pizza chefs in the world.
It’s one of just two UK pizzerias listed in the coveted top 100 this year.
Images: The Sheff
Forbici opened in Manchester back in 2024, and has since expanded across to lovely Sheffield on Millennium Square back in March.
It was also once named by Marco Pierre White as ‘the best pizza’ he’d ever had - quite an accolade.
Biga pizza dough at Forbici is slow-fermented to create a light, risen crust, before being topped with quality ingredients like San Marzano tomatoes and Italian produce.
It also has a lot of northern flavour, thanks to local specials like the Lancashire Hotpot – a pizza topped with crisps.
And all pizzas are served with scissors, inspired by the pizzerias of Naples, to be cut into quarters.
Master baker Davide Argentino is a fifth-generation baker from Napoli. While his family runs two bakeries on his behalf back home, Davide brings a true taste of authentic Neapolitan pizza to the UK.
Commenting on the recognition, Davide said: “It is a huge honour for Forbici to be recognised as one of the best pizzerias in the world.
“Baking has been in my family for five generations, so this is a really proud moment. In crafting Forbici’s signature dough we challenged convention pushing the fermentation process to the limit. Every bite reflects the patience, precision and expertise behind our approach.
“This recognition belongs to our entire team, whose passion, skill and commitment to the craft of pizza-making make Forbici what it is every day.”
Georgina Pellant -
30th December 2021 
