Two fan-favourite food brands have decided to collaborate to create a new sweet treat that promises to be "the best of both products".
Introducing the ‘Jaffanut’. Just as the name suggests, the new sweet treat combines both popular products and comes complete with Krispy Kreme’s signature soft dough and the legendary zesty orange-flavoured filling that Jaffa Cake fans all know and love, reports The Manc.
Snack food company McVitie’s and doughnut creators Krispy Kreme are two brands that each have legions of passionate fans eager to see what new creations they come up with next – but now, they two titans have come together for what some are already calling “the collaboration of the decade” for the ultimate confectionary hybrid.
Although there is no official launch date for the ‘Jaffanut’ as of yet, the new chocolate orange treat was teased by Krispy Kreme UK across its social media platforms yesterday, with the cryptic caption “SOON”.
The creation of the ‘Jaffanut’ comes after Krispy Kreme UK – which is known for its limited-edition collaborations – put a tweet out last week to ask doughnut fans which brand it should join forces with next, and Jaffa Cakes responded: “Can we tag ourselves?”
“Depends… are we making a cake or doughnut?,” Krispy Kreme questioned.
Jaffa Cakes then replied: “You making a cake is like us making a biscuit. Spitballing names here, but what do you think of Jaffa Kreme? Krispy-Jaffa? Or maybe… Jaffanut?”
The new sweet treat collaboration also comes after McVitie’s last year launched the Jaffa Cakes and doughnut ‘fusion’ called Jonuts – a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
“We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for ‘Jaffanatics’ to enjoy,” said McVitie’s Jaffa Cakes Brand Manager, Alice Jamieson.
“McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland,” added Louise Direito – Director of Innovation at Krispy Kreme UK.
“We’re excited to announce this partnership and bring consumers two iconic flavours in one product.
“We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”
A popular restaurant chain has closed permanently in Leeds city centre.
Popular pizzeria Franco Manca has closed its Leeds restaurant.
The chain was famed for its relaxed atmosphere, quick service and affordable sourdough Neapolitan pizzas that were on offer for as little as a fiver.
The chain occupied the site on the outskirts of Trinity Shopping Centre on Trinity Street, next door to Itsu and overlooking the back entrance of Marks and Spencer.
Hoardings have now gone up, signifying the site is now empty and Franco Manca has permanently closed.
Image: The Hoot Leeds
This can also be seen on Google when searching for the restaurant branch.
It was announced earlier this year that a number of Franco Manca's restaurants would be closing across the country.
This was down to a reconstructing plan approved by creditors for the chain. The brand said it had been knocked by “disproportionately high” UK taxes and a lack of business rates relief for hospitality.
Marcel Khan, chief executive of parent firm Fulham Shore, said at the time: “We are grateful for the support shown by our creditors today.
“Franco Manca is a fantastic brand with a strong heritage and loyal customer base. With this agreement in place, we will put the business back on a firm footing and press ahead with strengthening our customer offer and performance.”
The Leeds brand was not included in the initial list of restaurant closing, but it seems further closures were made.
Miami-inspired Leeds bodega to open second site in Horsforth following huge success of first
Clementine Hall
A sandwich shop in Leeds is expanding to the suburbs.
Famed for it’s toasted Cuban sandwiches, stacked subs and loaded breakfast bagels - Alfonsos Deli has made a name for itself for serving some of the best sandwiches around the city.
Such a good reputation in fact, that they’ve just announced a second location over in the leafy suburb of Horsforth. Get in.
Currently, you'll find Alfonso's in the Grand Arcade where their light-filled and airy space is slinging out sandwiches non-stop until sell-out.
Images: The Hoot Leeds
It's not just sandwiches, though. They're also serving up fantastic Cuban coffee, beer and even Cuban cigars.
Basically, it's everything you'd expect to find in a deli in Miami.
The team shared the news of the expansion on social media, confirming that a brand-new Horsforth site is on the way.
While an official opening date is yet to be revealed, the announcement has already sparked plenty of excitement among loyal customers, many of whom have been calling for a second location since the deli first opened.
Alfonso's has built a devoted following in Leeds, with its signature Cubano sandwich becoming a firm favourite, while its breakfast bagels draw queues of hungover punters through the doors.
The move to Horsforth marks the next chapter for the independent business, bringing its popular menu to a whole new neighbourhood. And they're in fantastic company too, in a suburb that is flourishing with independent local businesses.
If the success of the Grand Arcade site is anything to go by, the new deli is likely to be just as busy from day one. More details, including an opening date and the full menu, are expected to be announced in the coming weeks.
Good luck to the team, we can't wait to check it out.