Eats

‘I’ve had sleepless nights’ – Yorkshire bakery owner shares heartfelt message

Doe Bakehouse was flooded with support after revealing that, despite how tough things have been lately, they sold out in all nine locations over the weekend

Georgina Pellant - 10th October 2022

A Yorkshire bakery owner has been inundated with messages of support after taking to social media to share a heartfelt message about how difficult it is running a small business right now.

Revealing that she has had sleepless nights, and emergency talks regarding the business and its 'crushing' energy bills, the owner of Doe Bakehouse - famed, amongst other things, for its rude-looking vulva nuts and Percy Pig creations - revealed that things have been really tough and she's had moments where she's felt they wouldn't survive the winter.

However, she went on to share a positive message - saying that "during those dark moments' she'd had to 'think quickly' and make some changes, and that it seemingly had all paid off.

Celebrating a day when the business sold out in nine different locations, she thanked customers and staff for their support as she said she hoped this would be enough to get them through.

The post, which has already been liked over 1,300 times, read:: "We sold out in all shops and markets today. Normally when packing down a market, the take down feels long and laborious, but today it felt like relief (hence the pic showing actual joy on my face).

"This week has been really tough, I've had sleepless nights, I've had emergency talks regarding the business as our energy bills have been crushing us.

"But during those dark moments I"ve had to think quickly, I've had to speak to staff about changes and things we can do better and today has proven that those tough moments in business are exactly what you need.

"My staff at the core are amazing, they work hard for the business, they put time and effort into making Doe better.

We are nowhere near out of the dark yet, but we are doing everything we can to produce the tastiest donuts, the best brunch (in Clitheroe) and the best coffee - We hope this basic formula will keep us going through (what looks like) a grim winter.

"Thank you to every customer who walks through the door and buys something. Selling out in 9 locations feels pretty special and gives us that extra kick to keep going."

Underneath, followers were quick to offer their support and reassurance with one person commenting: "You'll do it! We're all in this together xxx"

Another said, "Nobody does it better than you guys. I know you will make it through."

A third added: "Inspo! And this isa lso my remind to order those donuts I keep promising myself"

A fourth said: "Keep going! Sending lots of love."

Doe Bakehouse has plenty of donuts stops near Leeds, with two store in York and one in Harrogate.

It also has more the further you head north, as well as donuts available to deliver across the country via its webshop.