Fourteen years after deciding that vintage clothes should be sold dependent on their weight, Shop Kilo, allegedly the first kilo sale operator, is opening a store in Leeds.
The Merrion Centre in the heart of the Arena Quarter will host a pop-up store for the vintage clothes store for the foreseeable and will be the first long-term shop for the brand.
The original kilo store broke the boundaries of normal retail when it launched its ‘buy by weight’ events 14 years ago.
After a long Covid-related hiatus, the company is now seeing a massive influx of new customers who want to shop for affordable, sustainable vintage clothing.
As a size and age inclusive brand, the ‘weigh by kilo’ clothing store is looking for ‘live window models’ for their opening. Auditions will take place on the main mall at the Merrion Centre on Friday 4 March between 11am-3pm and the chosen winners becoming ‘live-in models’ that will represent their potential customer demographic.
Founded in 2008 by fashion stylist and former Selfridges personal shopper Judy Berger, the main ethos of Shop Kilo is to help others to live sustainably and believing in using the clothes of the past to protect the future.
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Judy Berger, Director of Shop Kilo, promises exciting things to come for the first pop-up:
“We are super excited to announce the launch of Shop Kilo in The Merrion Centre. Our company has always been events based and we can see crowds of up to 1500 people per day all over the country. We are Leeds born and bred and we knew that to set down roots, we need to set our flagship up in our home town.
“The Merrion Centre staff share our vision of sustainable retail and we are both working together to create a shopping environment that doesn’t damage the planet. Circular retail is the future of shopping and [the new kilo store] is perfect for guilt-free shopping.”
Esme Briggs, Graduate Asset Manager for Town Centre Securities (TCS), owners of the Merrion Centre commented:
“We are delighted to announce Shop Kilo is coming to the Merrion Centre as it mirrors our own sustainable ethos which is high on our agenda. More and more consumers have become ‘greener’ in their shopping choices”
“The brand will benefit hugely from the massive influx of student accommodation around the centre; a demographic that continuously looks for more environmentally friendly shops that offer affordable products.“
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For more information, including how to audition for the ‘live in window model’ positions, visit the Shop Kilo social media channels.
Feature Image- Shop Kilo
