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Aldi launches a new adults breakfast club to help those skipping meals ‘to ensure their children can eat’
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
The budget supermarket retailer will donate 10 tonnes of healthy cereal.
Aldi has launched an adult's breakfast club for lower income families who are having to skip meals to ensure their children can eat, reports The Manc.
After the budget supermarket retailer's new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it's also the most common one to miss, according to Aldi's research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago - with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
Aldi launches 'adult's breakfast club' for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi's new 'Adult’s Breakfast Club' has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when "parents are under increased pressure to feed the entire family".
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
With an estimated 2.1 million adults in the UK now using foodbanks, Aldi's Adult's Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
"The thought that parents are having to skip meals to ensure their children can eat is terrible.
"Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without."
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth - CEO of Neighbourly - said parents skipping meals to ensure their children can eat shows the "real-world effects of the cost of living-crisis".
"Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community," he added.
Meet Edie, the lovely Shar Pei at Dogs Trust Leeds who has had 41 first dates at but still hasn't found her 'forever' home.
Edie is a beautoful 7-year-old Shar Pei who has been waiting to find her forever home longer than any other dog at Dogs Trust Leeds.
She joined the charity back in 2020, after the death of her owner.
Edie has spent over 4,000 days at the charity and has been adopted 41 times, but is still yet to find her forever home.
We're not crying, you are.
Edie is described as an 'amazing dog' who can be'very shy initially but with a little time and plenty of treats she will soon be nudging you for a bit of fuss!'.
Image: Dogs Trust Leeds
Dogs Trust Leeds states: "She’s also worried by other dogs, but she’s proven that in a home where she won’t see them up close, she is a dream. She's been for sleepovers to her handlers home and she was the perfect house guest! Very relaxed, fully housetrained, and happy to just chill out. We know that in a peaceful adult only home where she’ll be the only pet she will thrive."
"Edie is the most loving and gentle natured dog and has come such a long way since first arriving in our care. Her handlers all adore her due to her zest for life. She's super affectionate and loves plenty of snuggles!
"She enjoys getting out for walkies or playing with her toys and she's absolutely smashed her training. Off-lead playtime is another favourite hobby for her so she will need to have a secure garden to play in. So if you’re looking for a very loving companion, you have a quiet and predictable routine and have time to gradually settle her in, add our Edie to your favourites now!"
If you'd like to welcome Edie into your home, then find out more here.
The Maccabees announce full line-up for huge Leeds show at Kirkstall Abbey
Clementine Hall
Indie heroes The Maccabees are set to headline Live at Kirkstall Abbey, and they'll be joined by a few others.
The renowned indie rock quintet The Maccabees have shared a stacked lineup for their only northern headline show this year as part of the Live at Kirkstall Abbey concert series.
Joining them are Newcastle Alt-Rock legends Maxïmo Park, eclectic art rock fourpiece Everything Everything, psychedelic indie rock stalwarts The Mystery Jets led by the inimitable Blaine Harrison and fast rising singer/songwriter/storyteller Fiona-Lee.
The Maccabees’ eagerly anticipated return in 2024 got indie music lovers across the country very excited indeed, headlining All Points East and Glastonbury’s Park Stage, the band’s return was met with enthusiastic crowds.
Building upon that reception, The Maccabees are now set to inspire similar scenes across the country as they head out on a major outdoor summer tour in July including their only northern date at Leeds’ Kirkstall Abbey.
Maccabees guitarist Felix White says, “The year we’ve just had was so special to all of us, and so unexpected, that it has put some momentum in everyone collectively …. and who wouldn’t want to do all that again”
Also announced for this year's Live at Kirkstall Abbey is The Streets, performing their critically acclaimed album A Grand Don’t Come for Free alongside reunited Leeds indie heroes The Sunshine Underground.
The debut ‘Above All Else’ event headlined by Loyle Carner will be taking place and the return of Kirkstall Abbey Comedy Festival featuring Dara Ó’Brien, Jason Manford, Lucy Beamount and more.
The Maccabees will be performing at Kirkstall Abbey on Friday 31 July 2026 and you can get your tickets here.
The Hoot -
28th March 2023 
