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Aldi launches a new adults breakfast club to help those skipping meals ‘to ensure their children can eat’
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
The budget supermarket retailer will donate 10 tonnes of healthy cereal.
Aldi has launched an adult's breakfast club for lower income families who are having to skip meals to ensure their children can eat, reports The Manc.
After the budget supermarket retailer's new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it's also the most common one to miss, according to Aldi's research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago - with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
Aldi launches 'adult's breakfast club' for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi's new 'Adult’s Breakfast Club' has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when "parents are under increased pressure to feed the entire family".
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
With an estimated 2.1 million adults in the UK now using foodbanks, Aldi's Adult's Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
"The thought that parents are having to skip meals to ensure their children can eat is terrible.
"Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without."
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth - CEO of Neighbourly - said parents skipping meals to ensure their children can eat shows the "real-world effects of the cost of living-crisis".
"Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community," he added.
After welcoming around 4,500 attendees in its first year, the intimate house and disco festival is coming back.
Goodlife, held in the beautiful grounds of Harewood House, has fast established itself as one of the region’s most exciting new music events.
After its huge success last year, Goodlife will be back this year even bigger and better than before with a capacity ready to welcome 12,000 festival-goers.
The festival will take place on Saturday 6 June, and the lineup is already stacked.
The Main Stage will host an incredible line up of house music heavyweights including Armand Van Helden, Groove Armada, Alison Limerick, Roger Sanchez and Inner City (Live).
The Downtown Disco Stage will once again bring its signature blend of soulful house to the fields of Harewood House with artists announced including The Shapeshifters, Craig Charles, Michael Gray and Ian Ossia.
This year sees a brand-new stage being thrown into the mix called The Goodlife Tavern that will celebrate Yorkshire’s thriving DJ scene, showcasing local artists and shining a spotlight on regional talent.
Artists performing at The Goodlife Tavern will include Darren Cross, Smudged Soul, Alex Malam, Emiiyuu, Kavita, PJ Gardner and Lee Wright.
Liam Hardy, co-founder of New Vision Events, said: "The response to Goodlife’s first year was incredible and we’ve been stunned by the extremely high demand for tickets for this years’ event so far. We always believed there was room for a dedicated house and disco festival in the region, but the atmosphere and support from the crowd last year completely exceeded our expectations.
“For 2026 we wanted to take things up a notch and create something even better. Introducing a third stage allows us to bring more artists to the festival and showcase some amazing local talent, while the increased capacity means even more people can enjoy the Goodlife experience."
Goodlife Festival takes place on Saturday 6 June and you can buy your tickets here.
Plans for Leeds Kirkgate Market ‘container village’, STACK, take huge step forward
Clementine Hall
A planning application has been submitted for a ‘container village’ attraction at Leeds Kirkgate Market.
It was submitted today, Friday 27 March, by STACK Leisure - a company that already runs popular food, drink and entertainment hubs in Lincoln, Middlesbrough, Newcastle and Sunderland.
The proposed STACK Leeds venue would be a two-storey structure made up of repurposed shipping containers, located in Leeds Kirkgate Market’s outdoor trading area.
It would feature six bars, eight street food outlets, a coffee shop, a large stage for live entertainment and giant digital screens.
The development is expected to increase footfall and broaden the customer base across the market and would also benefit the wider city centre and its existing hospitality businesses.
Neill Winch, chief executive of STACK Leisure, said: “We know from our previous experience that once STACK opens it brings huge economic benefits to the wider area.
“It will turn a spotlight on the Leeds Kirkgate Market area and bring in greatly increased footfall, not just to STACK Leeds but to both the indoor and outdoor market. One of the many reasons we are successful is because we offer something for everyone – we are family friendly, pet friendly and our entertainment programme is designed to have widespread appeal.
“It is important for us to become part of the local community and celebrate it, while supporting independent businesses at the same time. We firmly believe that STACK Leeds will be a huge asset to the city and we look forward to moving on with the scheme.”
Kikgate Market’s outdoor trading area currently has room for a total of 185 stalls, with around 85 of those being filled.
Should STACK Leeds secure planning approval, the number of pitches would be reduced and the freed-up space used as the location for the scheme.
The Hoot -
28th March 2023 
