A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned by the Advertising Standards Agency.
As part of a marketing email that was sent out to customers back in July promoting beers with names such as ‘Pineapple Punch’, and ‘Lost In Lychee & Lime’, popular brewery BrewDog claimed the drinks could be considered as “one of your five a day”.
But after someone complained to the Advertising Standards Agency (ASA) that the phrase was considered wrong and misleading, the advert has now been banned, reports The Manc.
The ASA said consumers “would not expect advertisers to include such claims”.
Image: ASA
Addressing the complaint and confirming the banning of the advert, the ASA said: “The ASA acknowledged that the subject heading ‘one of your five a day’ might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email.
“However, because the claim referred to well-known government advice on health and wellbeing, we considered that, in general, consumers would not expect advertisers to include such claims unless the advertised product was recognised as meeting the requirements of that advice.”
Image: BrewDog
The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, but in general, they would be uncertain as to whether this would be counted as a portion.
Because of the this, the advert has been banned and must not re-appear in its current form.
BrewDog then agreed in response to the ASA ruling the advertised beers did not count towards a consumer’s five a day.
Image: BrewDog
Yet, the company sarcastically followed this up by admitting the advert was just “tongue in cheek” and only sent out via email to existing customers likely aware of BrewDog’s “playful” marketing style, believing they would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables.
“We respect the ASA’s decision and are happy to confirm that beer is not a fruit or a vegetable,” a spokesperson for BrewDog said in response.
Announcing the news to Instagram, Edge's Pizza said: "Well there’s good reason for our silence over the last few months, (planning permission pending) we’ve got a home! Seven months of looking and we’ve learnt so much on this journey already, from investment that didn’t work out, to dodgy buildings not fit for purpose. We’ve got there in the end.
"All that to say, we pride ourselves on perfection and wouldn’t settle for anything less. We hope this will be worth the wait, and that you’ll support us on this next huge step. We are terrified to say the least, but we’re also so excited and immensely grateful to you our lovely customers for this opportunity."
Images: The Hoot Leeds
This would be great news for Leeds, as their pizza is something unlike anything we have in the city at the moment.
Forget the floppy, Neapolitan-slices that you fold before shoving in your gob. These slices are satisfyingly thin, perfectly crispy and just downright delicious.
We would love to welcome Edges Pizza to the city and we'll keep you updated with the progress. You can bet we'll be the first to order.
Award-wining Leeds sandwich shop Silver’s Deli to open neighbourhood bakehouse
Clementine Hall
Silver's Deli is opening up a sister shop, and this time it's about everything baked.
We all know and love Silver's Deli for their stacked subs and breakfast sandwiches that could cure any hangover no matter how severe.
They're so good, that they even bagged the coveted Uber Eats Restaurant of the Year Award last year.
And rightly so, because Silver's is absolutely class.
And it seems there's just no stopping Silver's, as they've just announced that they'll be opening a sister shop named Silver's Bakehouse serving up everything, yep you guessed it, baked.
It'll also be in Farsley where the original Silver's is, and they're labelling the new venture as 'your neighbourhood bake shop'.
Announcing the very exciting news to Instagram, Silver's Deli said: "Well it’s happening. I said no more shops, but it’s kinda necessary, and I just love all things baked.
"There’s waaaaaaaaay too many details to share on this right now, but go give our sister shop @silvers_bakehouse a new follow and hold on tight. This is gonna be fun as fuck."
Images: The Hoot Leeds
Customers can expect a wider range of Silver's goodies that they're unable to whip up in the current space. From soft amaretti biscuits and their famous cookies to sausage rolls and brownies that the team have been working on for 12 months.
We're in no doubt that this venture is going to be absolutely brilliant, and you best believe we'll be first in line to try one of those brownies.
Silver's Bakehouse will be located on Town Street in Farsley and is expected to open this May.
The Hoot -
7th December 2022 
