Luxury lifestyle brand Byredo is set to open its first store outside of London in Victoria Leeds.
The iconic shopping quarter has announced that Byredo is set to open inside the Victoria Quarter, making it the brand’s first location outside of London. Pretty cool if you ask us.
It follows the brands huge success as a concession stand inside Harvey Nichols.
Byredo has signed on for a 2,154 sq ft space inside the beautiful Victoria Quarter and will stock a huge selection of their luxury fragrance as well as makeup, home goods and accessories.
Founded in Stockholm back in 2006, the brand is known worldwide for its exquisite perfumes which aim to translate memories and emotions through sense of smell.
Rachel Bradburn, Leasing Director at Victoria Leeds, said: “The luxury nature of Byredo means it will be a perfect fit with our leading tenant mix.
“Yet another strategic brand decision to launch its first standalone store outside of London, Byredo’s flagship further cements Victoria Quarter as the go-to premier destination for luxury brands.
“We cannot wait to see what their new expanded space brings to the destination’s premium line-up.”
The new opening will join the likes of Aesop which only just recently made its North of England debut.
The news also follows a commitment from womenswear retailer Nobody’s Child to open its first location in the north – also its first site outside of London – at the Victoria Quarter.
We’re not sure on opening dates yet, but we’ll make sure to keep you in the loop when we do.
In the meantime, you can find out more about Byredo and browse their products here.
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Featured image – The Hoot Leeds
