M&S has rebranded its Midget Gem sweets following claims the name is 'hate speech' and offensive to people with dwarfism.
A campaign by Dr Erin Pritchard, who has a condition that stunts growth called achondroplasia, was the driving force for the change after the lecturer in disability studies at Liverpool Hope University raised concerns around the use of the word 'midget'.
Stating that the word has its roots in Victorian freak shows, Pritchard took pains to explain why the word is offensive - approaching a number of supermarkets and confectionary makers in her bid to stop the brand using the derogatory term.
M&S is the first retailer to react to her campaign, saying it was “committed to being an inclusive retailer” as it rolled out the changed labelling.
“Following suggestions from our colleagues and the insights shared by Dr Erin Pritchard, we introduced new Mini Gem packaging last year, which has since been rolled out to all of our stores,” a spokesperson for M&S said.
Marks and Spencer has decided to rename its popular Midget Gems after claims it was offending people with dwarfism / Credit: Marks & Spencer
Tesco has also said it will be reviewing the name of its product.
A spokesperson for the supermarket said: “We are a diverse and inclusive retailer and we would not want any of our products to cause offence [so] we are grateful to Dr Pritchard for bringing this to our attention.”
Following the announcement, Dr Pritchard claimed a lot of people were getting “upset” about the change, taking to Twitter today to say: “It seems that there are a lot of average-sized men getting upset about the removal of the word midget from a packet of sweets.
Explaining a little more about why the word is offensive to people with restricted growth in Big Issue North, Dr Pritchard said: “Often referred to by people with dwarfism as the m-word, it is a term derived from the word midge, meaning gnat or sandfly.
“Its origin automatically dehumanises people like me.
“It was a term popularised during the Victorian freak show, where many disabled people, including people with dwarfism, were oppressed and exploited.”
After being 'missing' for decades, a long-lost episode of The Morecambe and Wise Show is set to air on the BBC this month.
In what is already gearing up to be a memorable moment, the episode - which was first broadcast on the BBC on 16 September 1968, and was thought to have been lost forever before being recovered - will be shown on BBC Four and BBC iPlayer in a couple of weeks time to coincide with when Eric Morecambe would have turned 100 years old.
The episode was discovered by Film Is Fabulous! - which is a charitable trust run by film collectors and television enthusiasts.
It was found in the estate of a former television industry professional, before being returned to the BBC.
Audiences tuning in to the episode can expect to see sketches written by Sid Green and Dick Hills - with Ann Hamilton appearing as Pauline in a sketch set in a nudist colony, while Jenny Lee-Wright plays Eric’s niece, a balloon dancer.
📢 ‘Missing’ episode of The Morecambe and Wise Show is coming to the BBC!
A long-lost episode first broadcast in 1968 will be shown on BBC Four and @BBCiPlayer on Thursday 14 May, to coincide with when Eric Morecambe would have turned 100
It also includes a musical performance from The Paper Dolls, who enjoyed hits in the 1960s.
This 'lost' programme is the third episode from Morecambe and Wise’s first series after returning to the BBC, following a period working with commercial television.
Eric Morecambe’s daughter, Gail, has described the recovery of the episode as 'a lovely surprise', adding: "I’m really looking forward to seeing it on a screen once again after so many years."
Gary Morecambe, Eric's son, added: "I honestly didn’t think there was anything out there left to find, and when something like this comes out of nowhere, it’s really quite wonderful. Hats off to Professor Justin Smith and his team, whose dedication and hard work brought this gem back to us. I’m very excited about seeing it for the first time since I was 12."
This long-lost episode of The Morecambe and Wise Show will be broadcast on BBC Four at 8pm on on Thursday 14 May, and available to watch whenever you like on BBC iPlayer from then.
Featured Image - BBC | Film is Fabulous!
News
The world’s smallest pub is opening in Leeds’ biggest beer garden this weekend
Clementine Hall
A teeny tiny micro-pub is coming to Leeds city centre this bank holiday weekend.
This weekend, from Saturday 2 to Sunday 3 May, Rita’s in Leeds will host the arrival of a travelling micro-pub dubbed the World’s Smallest, beating out World Record holders, in their huge beer garden.
Licor 43's Tiny Taberna features a 2.15m x 1.5m space that has been drawing crowds across the UK for doing something very simple, very well: shrinking the pub experience down to its absolute smallest form and pairing it with one of the country’s most talked-about viral drinks trends.
You won't be able to get your average pint here though, this adorable little bar will only serve Rita’s Mini Beer, commonly known as the Baby Beer.
Image: Supplied
The Baby Beer is a shot made with Licor 43 and topped with a creamy layer to mimic the look of a perfectly poured pint. And trust us, it's just as delicious as it is cute.
Made with Licor 43, mixed with a velvety layer of cream liqueur, the flavour is indulgent with notes of vanilla, caramel and creamy sweetness.
Image: Supplied
You may have seen these drinks online too, with videos of the Baby Beer going viral across social media racking up millions of views.
Styled as a Spanish-inspired bar, the Tiny Taberna invites you to gather with mates, step inside and enjoy a Baby Beer in this immersive and fun space. Obviously, you'll have to take some great pics for the gram too.
Rita’s beer garden, already known as one of the city’s largest, will not only play host to the pint-sized pub, but will also be serving their usual cocktail menu throughout the weekend.
Image: Supplied
The Tiny Taberna will be at Rita’s Leeds for two days only, from Saturday 2nd to Sunday 3rd May, serving Mini Beers from 7-9pm.
The best part? Those who purchase any beer this Bank Holiday weekend will be able to claim a free Mini Beer from the installation with a voucher. We'll see you there.