The Italian restaurant group Gusto has reportedly lost £30,000 in a week due to an 'unbelievably painful' spate of no-shows, that saw more than 1,000 guests not turn up for their table in a week - leading some to blame something called 'HOGO'.
The restaurant group, which has two sites in Leeds on Otley Old road and Greek street, toldTheTimes that they don't mind cancellations - but the no-shows are costing them huge sums of money.
At what is normally the busiest time of year for the industry, it's a devastating loss - leading industry leaders to speak out and once again call for people to let restaurants know if they can't attend their booking.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto on Greek Street in Leeds. Credit: Facebook (Gusto Leeds)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Feature image - Gusto Leeds
News
Leeds has been crowned the best city in the UK for foodies outside of London
It's fantastic news for our city as Leeds has been crowned one of the best cities in the UK for foodies.
It's news that we've been pretty certain of for some time, but it's still nice to be recognised isn't it?
It comes from a new study carried out by credit card brand Aqua who analysed 30 major UK cities across a range of dining and social media metrics, including cuisine variety, restaurant availability, meal affordability, Michelin recognition and TikTok hashtag volumes.
Coming in at number on was, of course, London.
Images: The Hoot Leeds
With 47 cuisines, 22.5 restaurants per 10,000 residents and 81 Michelin-starred establishments, the capital unsurprisingly continues to dominate the UK’s culinary scene.
But in at number two was our glorious city of Leeds, supported by the highest restaurant density in the study, with 38.5 establishments per 10,000 people, and strong affordability compared with cities in the south.
Images: The Hoot Leeds
We will absolutely take that.
Other northern spots to feature on the list include Sheffield and Bradford in sixth and eighth place.
The top ten UK cities for foodies are:
London
Leeds
Nottingham
Edinburgh
Wolverhampton / Leicester
Sheffield
Birmingham / Glasgow
Bradford / Swansea
Preston
Milton Keynes
Here in Leeds we've got so many fabulous food spots, with new openings cropping up every month it's hard to keep track.
From the multi award-winning Bavette Bistro in Horsforth to the highly acclaimed indie Bundobust that started off in Leeds - you certainly won't find yourself hungry or at a loss for somewhere to eat here.
Sheffield amongst nine areas to be long listed for UK City of Culture 2029
Clementine Hall
It's big news for Sheffield as the city has officially been long listed to become the UK City of Culture in 2029.
It’s one of just nine places across the country to make the cut, alongside the likes of Blackpool, Portsmouth and Wrexham.
Winning the title could bring huge investment to Sheffield, thousands of visitors, and a massive spotlight on everything that makes our city special - and let’s be honest, Sheffield’s got plenty to shout about.
From music and film to art and grassroots creativity, culture runs right through this city, and it would be a huge achievement to receive this title.
So, what happens now? Each arena will now receive £60,000 to develop a full application with the aim to build a vibrant cultural programme by 2028.
The nine confirmed long listed locations are: Blackpool, Inverness-Highland, Ipswich, Middlesbrough, Milton Keynes, Portsmouth, Sheffield, Swindon and Wrexham.
Culture Secretary Lisa Nandy said: "For far too long, opportunity has not been shared equally across the country. The UK City of Culture and new UK Town of Culture competitions recognise the enormous contributions made by communities all over the UK who are all part of the story of who we are as a nation.
"I look forward to seeing what the nine long listed places have in store as they progress in the competition. I also urge any towns thinking about entering the UK Town of Culture competition to seize this opportunity and get involved. It’s a chance to show the country what makes them unique and shine a spotlight on their cultural offer, enriching the lives of local people."
Go on Sheffield, we're rooting for you big time. We can't think of a city more worthy.
Georgina Pellant -
25th November 2021 
