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Iconic 00s brand Tammy Girl has made an online comeback
Eleven years after closing its doors on the high street, the original Y2k brand is back – reimagined as an online-only collab by Daisy Street and ASOS.
The iconic 00s fashion brand Tammy has made a comeback and we're beyond excited about it.
The original home of rhinestone jewellery, one-shoulder crop tops and ultra low-rise jeans, it was the dream of every late 90s and early 00s tween to turn up at their school disco in head-to-toe Tammy.
Image: Tammy Girl
Now, eleven years after closing its doors on the high street, the retailer is back - reimagined as an online-only collaboration by Daisy Street and ASOS, reports The Manc.
The original drip, Tammy was an iconic retailer for tweens during the late 90s and 00s, but in 2011 the brand was forced to close its doors – just 13 years after coming to the UK.
It had been bought up by BHS in 2005 in an attempt to save it, but we all know how that ended.
Now, seemingly out of nowhere, it’s back – having been revived by Daisy Street and ASOS in the form of an online-only, 32-piece capsule collection.
Available to shop exclusively online, Y2K fashionistas are already going wild for the new one-shoulder crop tops, slogan tees, asymmetric camis and ruched babydoll dresses.
From those iconic butterfly clips, reimagined in print as part of Tammy’s new collection, to low-rise cargo pants paired with rhinestone accessories, this is Y2K at its finest – with a retro pedigree.
Elsewhere, you’ll find ring-detail halters and mini skirts, flippy ruched detailing, nods to the era’s tribal ‘tramp stamp’ tattoos, and cute Instagram-friendly co-ords.
With prices starting from just £15 and topping out at just over £30, it’s really affordable too.
Speaking on the new capsule collection, Daisy Street’s Managing Director Tay Singh described Tammy as ‘an extension of who we are’.
She told Cosmopolitan: “This is a very exciting move for us at Daisy Street,”
“Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer. Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.”
IKEA will be launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its 'functional' and 'affordable' home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
"At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love," a spokesperson for the retailer said.
"With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
"Our goal is to make passing on beloved IKEA pieces as seamless as possible.
"We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding."
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Featured Image - Supplied
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New TV adaptation of classic Yorkshire-inspired novel Jane Eyre to air on BBC starring Aimee Lou Wood
Emily Sergeant
Manchester actress Aimee Lou Wood is set to lead a new BBC adaptation of Jane Eyre, it has been reported.
It was announced earlier this year that Working Title are producing a new TV adaptation of Charlotte Brontë’s classic novel, Jane Eyre - which will be led by The White Lotus and Sex Education star in the titular role - and Deadline has now exclusively revealed that the BBC has joined the production as the broadcaster.
The new TV adaptation has been penned for the screen by Miriam Battye - an award-winning writer best known for her work on HBO's Succession.
Published all the way back in 1847 and set across a number of fictional Northern England settings - mainly inspired by the Brontë sisters' upbringing in Yorkshire - the classic novel explores the moral and emotional development of orphan Jane Eyre as she searches for love, independence, and social equality in the 19th century.
Throughout the novel, Jane overcomes a harsh and unloving childhood and goes on to find work as a governess at Thornfield Hall, before falling in love with her moody master, Mr Rochester, and discovering a dark secret in his attic.
EXCLUSIVE: Deadline hears that 'The White Lotus' and 'Sex Education' star Aimee Lou Wood is attached to star in a new TV adaptation of Charlotte Brontë’s classic novel Jane Eyre.
Emmy nominee Wood will play the indomitable heroine in the buzzy adaptation which we understand is… pic.twitter.com/ETBRaPJanN
The novel is widely considered to be ahead of its time due to how it approaches topics of class, sexuality, religion, and feminism.
Jane Eyre has been the subject of a number of adaptations of the years - most notably the last major TV version being in 2006, also for the BBC, and a 2011 film starring Mia Wasikowska and Michael Fassbender - but there hasn't been any in 15 years now, and 2027 marks the 180th anniversary for the iconic story.
Aimee Lou Wood is also riding high at the moment after her Emmy, SAG, and Golden Globe nominations for Season 3 of The White Lotus, and after having also been cast as George Harrison’s wife, Pattie Boyd, in Sam Mendes' four Beatles biopic movies, all set to be released in 2028.
As of yet, further information on when and where the new adaptation will be being filmed is yet to be released, and there is no indication of air dates either.
The BBC is expected to reveal more details in due course, so stay tuned.
Georgina Pellant -
27th May 2022 
