Morrisons, Tesco, and Sainsbury's stores across the UK have decided to cease selling the product.
The vape company says it "wholeheartedly apologises for the inconvenience this has caused".
One of the most popular e-cigarette brands has been stripped from the shelves of several major UK supermarkets after they were found to contain "illegal" nicotine levels, reports The Manc.
ELFBAR 600 - which is more commonly known as just 'Elf Bars' - is described by the company as being "the most popular disposable vape", and it comes in countless eye-catching bright colours, an extensive range of 30 sweet and fruity flavours.
Given the uncharacteristic e-cigarette look, and the fact they come in flavours such as Blueberry, Guava, Cotton Candy Ice, Blue Razz Raspberry, Pink Lemonade, and so many more, this has lead experts to believing that Elf Bars are a contributing factor to the rise in popularity of e-cigarettes and vaping among younger people.
This is only proven by a recent survey carried out for Action on Smoking and Health (ASH) finding that the proportion of children aged 11 to 17 currently vaping has risen from 4% in 2020 to 7% in 2022.
Elf Bars are available in varying nicotine levels - but recently, a Daily Mail investigation has revealed that the Watermelon-flavoured ELFBAR 600s were found to have at least 50% more than the legal limit for nicotine e-liquid.
This has lead Morrisons, Tesco, and Sainsbury's stores across the UK to cease selling the product.
Elf Bars stripped from major UK supermarket shelves after 'illegal' nicotine levels found / Credit: ELFBAR
Not only that, but Morrisons has even taken things one step further by deciding to stop the sale of the whole ELFBAR 600 range following the investigation.
Addressing the findings from the investigation and explaining its decision to strip all Elf Bars from its shelves, a Morrisons spokesperson told ITV News: "As part of our ongoing investigation into the legal compliance of ELFBAR 600 disposable electronic cigarettes with Trading Standards, we have made the decision to remove all flavoured variants from sale.
"The products will only be returned to sale once stock that fully complies with UK legislation becomes available".
Tesco says the vapes have been temporarily removed from shelves as "a precautionary measure" while the manufacturer "urgently investigates these claims."
Sainsbury's echos a similar statement to Tesco, and confirmed it's in "close contact with our supplier".
Action on Smoking and Health (ASH) found that the number of children aged 11 to 17 currently vaping has risen / Credit: Flickr
In light of the Daily Mail investigation - which was the result of buying multiple £5.99 vapes from a Tesco in Derbyshire, and sending them off for testing - an ELFBAR spokesman told the newspaper in response to the findings: "We found out that some batches of the Elf Bar product have been overfilled in the UK.
"It appears that e-liquid tank sizes, which are standard in other markets [such as the US], have been inadvertently fitted to some of our UK products [and] we wholeheartedly apologise for the inconvenience this has caused."
The company added that it would alert retailers and review its production process, but insisted that the "highly regrettable situation" did not compromise the product's safety.
Featured Image - ELFBAR
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Sheffield Wednesday could be set for a starting points deduction next season
In gutting news for the Owls, the already struggling Sheffield Wednesday FC have been informed that they could very well be starting next season with an immediate points deduction.
From bad to worse, it seems, at the moment.
Wednesdayites have been through it all over the past few years, with unpaid debts and salaries resulting in administration, sparking protests; now relegation to the third tier and the threat of complete collapse.
And as if things weren't hard enough already, Sheffield Wednesday have now been told that they will automatically be deducted 15 points from the beginning of the 2026/67 League One campaign if creditors aren't paid in full - starting with outgoing and controversial owner, Dejphon Chansiri...
BREAKING: Sheffield Wednesday look set to start life in League One next season with a 15-point deduction, because none of the bidders currently trying to buy the club is prepared to pay £15m to the outgoing owner, Dejphon Chansiri. pic.twitter.com/UoAgIMsB4p
Chansiri has loaned over £60 million to the organisation during more than 11 years in charge, but because this money was never converted into share capital, he is the entity that the club owes the biggest amount to.
Addressing supporters in a statement back in September 2023, the 57-year-old member of the millionaire family that controls the Thai Union Group, wrote: "I will not inject any more money into the club if I am being treated unfairly.
"Those fans who create trouble [for] the club and me, and believe that they are the real owner of the club, need to be responsible for the financial matters of the club from now on."
It's fair to say that relations with the fans have far from improved since then, and they've been left even more furious following this most recent development.
At present, Chansiri must be paid at least £15m (effectively almost half of the entire organisation's total purchase price at current valuation), but none of the interested bidders has ultimately been willing to do so thus far.
However, the Arise Capital Partners LLC consortium - led by David Storch and son Michael, as well as Tom Costin - has been identified as the 'preferred' party to complete a buyout.
Newcastle United Mike Ashley was also said to be in the running to take over the club, but ultimately was unprepared to settle this fee with Chansiri, and there remain doubts over whether or not Storch is willing to either.
As for the loyal Hillsborough matchgoers, they have accused the EFL of punishing them and the club rather than the ownership and wider executive board, who have overseen this turbulent period for the historic local institution.
One person wrote underneath the post in social media: "So a club gets penalised because their owner is a piece of shit, but Man City and others just get away with it, makes sense"; many others have simply added that the pending treatment is "unfair" and targets the wrong people. What do you make of it all?
Elsewhere in the Steel City, fresh hope and a new chapter are coming to the world's oldest football club as native musician Jon McClure has been confirmed as the new chairman. Find out more down below.
Featured Images — Kenneth Yarham (via Geograph)/Kivo (via Wikimedia Commons)
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People from Yorkshire wanted to take part in next series of BBC’s popular Gladiators reboot
Emily Sergeant
The BBC is back casting for the next series of Gladiators, and producers are looking for people from Yorkshire to take part.
The gladiators are ready for a new series… but are the contenders?
That’s right – arguably the most exciting and energetic sports entertainment game show of all time is coming back for another series following its long-awaited reboot back in 2025, and that means that the BBC is looking for some brave new contestants to take part.
Yorkshire residents are among those producers are calling on to consider sticking an application in.
Unfamiliar with the premise of Gladiators? The massively-popular series – which is based on an American show of the same name – sees four contestants compete in a number of physical challenges against the ‘Gladiators’, all with the aim of securing as many points as possible for the final event, which is known as ‘The Eliminator’.
Image: BBC
Contestants battle against each other to win a place in the grand final, and ultimately be crowned the champion for the series.
Putting out a UK-wide casting call on the BBC website this week, producers Hungry Bear Media wrote: “Gladiators, one of the most exciting and energetic sports entertainment game shows ever is back for a fourth series.
“We are on the look out for the bravest members of the British public who have the speed and skill to take on our superhuman Gladiators.”
Reckon that’s you then?
With filming set to start soon, applications are now open for the new series of Gladiators, and all you need to do to be in with a chance of being selected as a contestant is being over 18 years old, and fill out an application form.
You can apply on the BBC website here, before applications close on 31 May 2026.
The Hoot -
9th February 2023 
