Morrisons, Tesco, and Sainsbury's stores across the UK have decided to cease selling the product.
The vape company says it "wholeheartedly apologises for the inconvenience this has caused".
One of the most popular e-cigarette brands has been stripped from the shelves of several major UK supermarkets after they were found to contain "illegal" nicotine levels, reports The Manc.
ELFBAR 600 - which is more commonly known as just 'Elf Bars' - is described by the company as being "the most popular disposable vape", and it comes in countless eye-catching bright colours, an extensive range of 30 sweet and fruity flavours.
Given the uncharacteristic e-cigarette look, and the fact they come in flavours such as Blueberry, Guava, Cotton Candy Ice, Blue Razz Raspberry, Pink Lemonade, and so many more, this has lead experts to believing that Elf Bars are a contributing factor to the rise in popularity of e-cigarettes and vaping among younger people.
This is only proven by a recent survey carried out for Action on Smoking and Health (ASH) finding that the proportion of children aged 11 to 17 currently vaping has risen from 4% in 2020 to 7% in 2022.
Elf Bars are available in varying nicotine levels - but recently, a Daily Mail investigation has revealed that the Watermelon-flavoured ELFBAR 600s were found to have at least 50% more than the legal limit for nicotine e-liquid.
This has lead Morrisons, Tesco, and Sainsbury's stores across the UK to cease selling the product.
Elf Bars stripped from major UK supermarket shelves after 'illegal' nicotine levels found / Credit: ELFBAR
Not only that, but Morrisons has even taken things one step further by deciding to stop the sale of the whole ELFBAR 600 range following the investigation.
Addressing the findings from the investigation and explaining its decision to strip all Elf Bars from its shelves, a Morrisons spokesperson told ITV News: "As part of our ongoing investigation into the legal compliance of ELFBAR 600 disposable electronic cigarettes with Trading Standards, we have made the decision to remove all flavoured variants from sale.
"The products will only be returned to sale once stock that fully complies with UK legislation becomes available".Â
Tesco says the vapes have been temporarily removed from shelves as "a precautionary measure" while the manufacturer "urgently investigates these claims."
Sainsbury's echos a similar statement to Tesco, and confirmed it's in "close contact with our supplier".
Action on Smoking and Health (ASH) found that the number of children aged 11 to 17 currently vaping has risen / Credit: Flickr
In light of the Daily Mail investigation - which was the result of buying multiple £5.99 vapes from a Tesco in Derbyshire, and sending them off for testing - an ELFBAR spokesman told the newspaper in response to the findings: "We found out that some batches of the Elf Bar product have been overfilled in the UK.
"It appears that e-liquid tank sizes, which are standard in other markets [such as the US], have been inadvertently fitted to some of our UK products [and] we wholeheartedly apologise for the inconvenience this has caused."
The company added that it would alert retailers and review its production process, but insisted that the "highly regrettable situation" did not compromise the product's safety.
Featured Image - ELFBAR
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Major plans announced for Leeds Christmas Markets 2026 – food, drinks, stalls and more
Leeds Christmas Markets is returning to the city centre in just two months' time and some major plans and changes have been announced.
Although Pop Princess Zara Larsson might want us to believe "Summer isn't over yet", it's safe to say that the recent downpours we've had across West Yorkshire disagree.
Leeds Christmas Markets are also ringing in the new season with a jam-packed video posted to social media announcing all the current plans and changes for its 2026 schedule.
This year, outdoor events company Thor’s Tipi are stepping up as the all-new operators of this Christmastime spectacular and are organising a celebration where 'even if you’re not from Yorkshire, you’re going to leave being from Yorkshire'.
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November with plenty of Yorkshire-centric stalls / Credit: The Hoot Leeds
Although Leeds locals already know that Yorkshire is 'God's Own Country', the Leeds Christmas Markets team are making sure that the county is represented through its food, drinks and wider stalls.
In a video uploaded to its social accounts, foodie expert and Little Bao Boy Founder James 'Jimmy Chews' Ooi was given the honour of revealing all these exciting plans.
Informing everyone that "You best come hungry", Ooi noted that some of the phenomenal vendors taking part include La Grassa and The Savvy Baker.
Real Markets Yorkshire and Stump Cross Caverns are also getting into the Christmas spirit and setting up their own stalls at Leeds City Square this November.
La Grassa is just one of many familiar foodie faces returning to Leeds Christmas Markets / Credit: The Hoot Leeds
Rated restaurants and bars are contributing to the festive frenzy too, like Cabaret Thursdays at Italian restaurant Bibi's and beer garden destination Green Room are hosting singalongs at Leeds Christmas Markets.
There will be plenty of activities for families happening all around the unofficial capital of West Yorkshire like elf-themed scavenger hunts, various elves on various shelves and lots of live music.
If it wasn't apparent already, in the words of Jimmy Chews himself, there's about to be "So much Christmas that Mariah Carey is going to look like the Grinch".
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November and there will be plenty of exciting announcements to the upcoming celebrations ahead of the big day.
Aldi has announced a ‘special’ 62-hour closure of all its 1,000+ stores across UK
Emily Sergeant
Aldi has confirmed it'll be closing the doors of all of its stores across the UK for 62 hours this year.
Christmas is always known to be one of the busiest periods of the year for the retail industry, and Boxing Day has a reputation for being the ultimate day for shopping deals and discounts in the UK - but this year, just like it has done on several years in the past, Aldi has made the decision to close all of its stores nationwide on this bank holiday.
The supermarket retailer says it wants to thank its colleagues 'for all their hard work' throughout the year by giving them some extra time to spend with their families.
This means that all Aldi stores will be closed on both 25 and 26 December.
That's not all though, as stores will also be closed on New Year’s Day, and will reopen once again on Saturday 2 January 2027.
Aldi has announced a 'special' 62-hour closure of all its UK stores / Credit: Aldi UK
Opening hours at different Aldi stores across the UK will vary in the lead-up to Christmas, so it's important to check the times for your local store, but the retailer has confirmed that most branches will be operating extended hours to 'ensure customers can stock up ahead of the big day'
In the interim period between Christmas and New Year, stores will reopen as usual on Sunday 27 through to Wednesday 30 December, with reduced hours also likely on Sunday and New Year's Eve.
Speaking on the decision to shut up shop for a full 62-hour period this festive season, Rachel Geary, who is the Communications Director at Aldi UK, said: "Christmas is a special time for our customers, but it is also one of the busiest periods of the year for our teams.
"Our colleagues work incredibly hard to ensure customers can pick up everything they need ahead of the big day.
"We never take that effort for granted. Closing our stores on Boxing Day is one way of saying thank you and giving colleagues a proper chance to rest, switch off and spend more time with the people closest to them."
The Hoot -
9th February 2023 
