Morrisons, Tesco, and Sainsbury's stores across the UK have decided to cease selling the product.
The vape company says it "wholeheartedly apologises for the inconvenience this has caused".
One of the most popular e-cigarette brands has been stripped from the shelves of several major UK supermarkets after they were found to contain "illegal" nicotine levels, reports The Manc.
ELFBAR 600 - which is more commonly known as just 'Elf Bars' - is described by the company as being "the most popular disposable vape", and it comes in countless eye-catching bright colours, an extensive range of 30 sweet and fruity flavours.
Given the uncharacteristic e-cigarette look, and the fact they come in flavours such as Blueberry, Guava, Cotton Candy Ice, Blue Razz Raspberry, Pink Lemonade, and so many more, this has lead experts to believing that Elf Bars are a contributing factor to the rise in popularity of e-cigarettes and vaping among younger people.
This is only proven by a recent survey carried out for Action on Smoking and Health (ASH) finding that the proportion of children aged 11 to 17 currently vaping has risen from 4% in 2020 to 7% in 2022.
Elf Bars are available in varying nicotine levels - but recently, a Daily Mail investigation has revealed that the Watermelon-flavoured ELFBAR 600s were found to have at least 50% more than the legal limit for nicotine e-liquid.
This has lead Morrisons, Tesco, and Sainsbury's stores across the UK to cease selling the product.
Elf Bars stripped from major UK supermarket shelves after 'illegal' nicotine levels found / Credit: ELFBAR
Not only that, but Morrisons has even taken things one step further by deciding to stop the sale of the whole ELFBAR 600 range following the investigation.
Addressing the findings from the investigation and explaining its decision to strip all Elf Bars from its shelves, a Morrisons spokesperson told ITV News: "As part of our ongoing investigation into the legal compliance of ELFBAR 600 disposable electronic cigarettes with Trading Standards, we have made the decision to remove all flavoured variants from sale.
"The products will only be returned to sale once stock that fully complies with UK legislation becomes available".
Tesco says the vapes have been temporarily removed from shelves as "a precautionary measure" while the manufacturer "urgently investigates these claims."
Sainsbury's echos a similar statement to Tesco, and confirmed it's in "close contact with our supplier".
Action on Smoking and Health (ASH) found that the number of children aged 11 to 17 currently vaping has risen / Credit: Flickr
In light of the Daily Mail investigation - which was the result of buying multiple £5.99 vapes from a Tesco in Derbyshire, and sending them off for testing - an ELFBAR spokesman told the newspaper in response to the findings: "We found out that some batches of the Elf Bar product have been overfilled in the UK.
"It appears that e-liquid tank sizes, which are standard in other markets [such as the US], have been inadvertently fitted to some of our UK products [and] we wholeheartedly apologise for the inconvenience this has caused."
The company added that it would alert retailers and review its production process, but insisted that the "highly regrettable situation" did not compromise the product's safety.
Featured Image - ELFBAR
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New study crowns Leeds as one of the friendliest cities in the UK
New research has revealed a global ranking of cities with the best customer service, with Leeds taking one of the top spots.
If you've been wondering which cities across the world are the friendliest of them all, then look no further because MoneySuperMarket have done the work for us in a new study.
In a world where social media culture plays a huge part in people's lives, online customer reviews are pretty important to local businesses.
To uncover the global locations that are home to the best customer service, the businesses insurance experts analysed over 100,000 reviews of leisure and hospitality businesses in 107 cities worldwide.
They looked at the language in the reviews to see how often friendly workers and staff were mentioned, building a global ranking of the cities where customer service truly stands out.
Out of a whopping 107, Leeds came in at a very respectable number 12. Now we think that's pretty good going.
Outside of the UK, Hanoi, Paris, Montreal and Abu Dhabi were highlighted for their friendly customer service whilst Edinburgh tops the global ranking, with Liverpool, Birmingham and Bristol also making the world’s top 10.
The top 10 cities in the UK with the best customer service are as follows:
Edinburgh
Liverpool
Birmingham
Bristol
Belfast
Leeds
Glasgow
Cardiff
Manchester
London
Alicia Hempsted spoke on the study: “As businesses grow and engage with more customers, it’s important to make sure they’re protected. Public liability insurance is an important safeguard for those working with the public, helping to cover costs if something goes wrong, while also showing customers that their experience is taken seriously - from the moment they walk through the door to long after they’ve left.”
Prime Minister expected to announce extra bank holiday if England win the 2026 World Cup
Danny Jones
Prime Minister Keir Starmer is reportedly set to announce an extra bank holiday if England win the 2026 FIFA World Cup.
What a way to sign off from the highest office in Great Britain, eh?
According to Sky News journalist Beth Rigby, the outgoing PM is expected to reveal an extended period of celebration across the country if/should/WHEN (you’ve got to believe) the Three Lions reach this year’s World Cup final and lift the biggest prize in global sport.
Starmer may be gearing up to leave No. 10 Downing Street soon, but he can certainly earn himself a few more points in the pros column should this familiar rumour come to fruition.
As Rigby states in her post on X, this decision would fall just before the transition in leadership, with Greater Manchester’s own Mayor Andy Burnham all but confirmed at the head of the table already within the Labour Party cabinet.
The incumbent announced he would resign last month, with Burnham declaring himself in the running not long after, winning the Makerfield seat and marking his return as an MP after nearly a decade away from Parliament.
Regarding the still only potential bank holiday – Thomas Tuchel’s side still need to make it through the quarter-final and the semis, remember – the Sky reporter states that the following Friday, 24 July, is the most likely date.
Understandably, plenty on social media are already rejoicing over the prospect, but some aren’t content with waiting a week to carry on the post-trophy lift party, with many arguing that it should be the Monday morning immediately after the final next Sunday (19/2/2026).
Let’s be honest, there’ll be lots of people pulling sickies regardless of whether or not their bosses are left to grant a day off.
Many have already rightly argued that such decisions should have been made in the past after the Lionesses won not just one but two back-to-back European Championships; we’re willing to forgive and move on if the powers that be make it happen this time.
Starmer recently said that despite always believing England will “go all the way”, he didn’t want to jinx anything, simply telling the BBC’s Chris Mason: “Ask me again if we make the final.”
Either way, the general jubilation should England end 60 ‘years of hurt’ will be nothing short of colossal, and it would only feel right given the sheer gravity of the would-be achievement.
We’re even getting excited merely by the idea of some additional and, at present, strictly hypothetical pre- and post-match entertainment…
The Hoot -
9th February 2023 
