The messaging has been labelled by some critics as "discriminatory".
Amsterdam has launched a new tourism campaign, and it's urging young British men who are looking for a "messy night" to reconsider, reports The Manc.
In fact, it basically just tells them to "stay away" from the Dutch city.
The capital city of the Netherlands always has, and still continues to be, a popular tourist destination for travelling Brits, and has developed a reputation as being a go-to spot for stag and hen parties thanks to its nightlife scene and... other activities.
But now, it seems the city's Council are keen to ditch this image with a series of new measures.
It comes amid continuous complaints by residents over the noise, drunkenness, and misbehaviour of tourists revelling in the city's nightlife, and is part on the Council's ongoing mission to improve Amsterdam's reputation.
The new measures most-notably include an online initiative aimed at young men aged 18 to 35, which involves a series of targeted warning videos.
Amsterdam urges young British men to 'stay away' in new tourism campaign / Credit: Wikimedia Commons
The videos feature footage of men being arrested in Amsterdam streets, having their fingerprints and mugshots taken, and subsequently being locked inside police cells overnight - before warning them that they face hefty fines and "fewer prospects" if they "misbehave and cause nuisance" that leads to a criminal record.
Amsterdam's Deputy Mayor Sofyan Mbarki said: "Visitors will remain welcome but not if they misbehave and cause nuisance. As a city, we are saying: we'd rather not have this, so stay away."
The videos will be triggered when people in Britain enter specific terms into search engines.
Some of search terms that could see Brits hit with these Council-developed warning videos include "cheap hotel Amsterdam", "stag party Amsterdam", and "pub crawl Amsterdam".
The campaign - which has already been blasted by some critics for being "discriminatory" - is to initially launch in Britain but will be rolled out to other countries in due course if deemed successful, and joins other proposed measures announced by the Council last month to reduce "nuisance and crime".
In a bid to make the Red Light District "less menacing" at night following complaints about mass tourism, alcohol and drug abuse, and street dealers, these proposed measures include smoking cannabis in the street, and earlier weekend closing times for bars, clubs, and sex work establishments.
An exciting new venue is set to open its doors this year, marking a significant moment for the city’s nightlife scene.
Introducing Mint XL, the latest venture rom the team behind the Mint brand that represents the next evolution of a name that has been central to Leeds’ music culture since the 90’s.
Built on over three decades of experience in the industry, the team’s track record spans from intimate club spaces to major outdoor festivals.
Mint XL will build on this knowledge to bring a venue designed to operate on another level, bigger and better than ever before.
Image: Supplied
With a capacity of over 2000 across multiple rooms, Mint XL has been purpose-built to host a wide range of events. Think large-scale electronic music lineups and extended DJ sets to live performances, brand activations, and private hires.
At the heart of the venue is a focus on sound and experience. A newly-installed Funktion-One Vero system will power the main rooms, supported by high-spec production throughout.
Mint XL will also operate a strict no-phones policy during club events, keeping the focus on the music and the moment.
Images: Supplied
“Mint XL is the next chapter for the brand,” says Owner Shane Graham. “From Mint Club through to Mint Festival, we’ve spent nearly two decades building something special in Leeds, and this is a natural progression of that journey. It allows us to take everything we’ve produced over the years and deliver it at a much bigger club setting.”
Director Mikey McMahon adds: “Mint XL is a big step forward for us. It allows us to programme multi-bill lineups at a much bigger scale across multiple rooms, while also expanding beyond electronic music into live bands, private hires, and brand-led events. At its core, we’ve designed it as a fully versatile space that can adapt to different audiences and experiences under one roof.”
Cult favourite burger chain Burgerism is officially coming to Leeds this summer
Clementine Hall
An award-winning burger chain is coming to one of Leeds' suburbs.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order. Delicious.
And it's not just burgers, they've also got some great wings and fries available too with a range of homemade sauces on offer for dunking, drizzling and devouring. We're a particular fan of the buffalo wings with their garlic ranch dip.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Image: The Hoot Leeds
Burgerism recently applied to move into a vacant shop unit in Meanwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
And the plans have now been approved, which means Burgerism will officially be coming to Leeds. Hurray!
Burgerism's new takeaway will be walking distance from the The Meanwood Tavern, perfect for those looking for some post-pint burgers.
It will be strictly takeaway with no dine-in option available.
The brand-new Burgerism will employ 15 people from the local area with food being served between 11am and 11pm.
We'll keep you up to date as and when we find out more, but for now we're aware that Burgerism Leeds is set to open this summer.