It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
One of Leeds' most iconic brands is expanding with two city centre openings.
Coffee lovers, you're going to love this one.
North Star Coffee Roasters are one of the early pioneers of specialty coffee in the North of England and among the UK’s first B Corp-certified coffee roasters.
They've been keeping the people of Leeds awake since 2013, and you'll find their coffee across the country as well as at their current city centre locations.
One of their brand-new locations inside the Victoria Quarter will be opening next Monday 1 June.
Their new kiosk will be located outside Jo Malone London and marks the brand’s third site in Leeds.
Images: The Hoot Leeds
To celebrate the launch, North Star will be giving away 50 free coffees a day from Tuesday 2 June until Friday 5 June - a total of 200 free drinks across the opening week. Customers will be able to claim any coffee from the menu, with one free drink per person available on a first come, first served basis, each day.
Their other new site is expected to be on Great George Street, and we'll keep you updated with any news on that one as and when we know more.
Speaking about the opening, Holly Kragiopoulos, Co-founder of North Star, said: “Opening a third site in the centre of Leeds feels incredibly special for us. Leeds has always been at the heart of North Star, so being able to bring our coffee into Victoria Quarter is a huge milestone.
"We wanted to celebrate by giving something back to the city and welcoming both loyal regulars and new customers with free coffee throughout our opening week.”
Inside Leeds’ new neighbourhood bakehouse from the team behind Silver’s Deli
Clementine Hall
Silver's Bakehouse is finally here, and it's just as fabulous as we'd hoped.
Just when you thought Leeds’ favourite sandwich spot couldn't get any better, they go and open a bakery.
Silver's Bakehouse has opened its beautiful pastel green doors today over in Farsley to queues of excited fans eager to get their first taste.
So, what's on offer at Silver's Bakehouse?
Images: The Hoot Leeds
Well, as masterminds of the almighty sandwich you'll be happy to know you can still get one here. However, their iconic sub sarnies have had an Italian makeover and are now served in fresh, springy sourdough which is baked onsite.
Elsewhere on the menu you'll find brown butter buttermilk brownies (try saying that three times), a range of delicious cookies, sausage rolls, soft amaretti biscuits and Dark Arts tiramisu.
There's also a fab selection of Italian drinks on offer in a swanky new fridge, as well as a coffee menu so you can pick a brew to go hand in hand with your chosen baked good.
Images: The Hoot Leeds
The interior is just as gorgeous, complete with yellow walls, red tiles and a mirror hanging above the baker's table so you can really see all the magic happen.
And trust us, it is magic.
There's a couple of benches outside so you can plonk yourself in the sunshine to enjoy your sarnie, which is what we'll be doing in this glorious bank holiday sunshine.
Images: The Hoot Leeds
You can really tell this is a proper labour of love, and Chris and the team have done a cracking job of keeping that Silver's spirit in there.
Go and say hello to congratulate them on this fabulous new opening, it's a great addition to Farsley and the Leeds foodie scene.
The Hoot -
15th August 2022 
