It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
Everyone's in love with frozen yoghurt, and Leeds is about to get more of it.
Over the past year, the UK has become a little bit obsessed with frozen yoghurt - and Leeds is no exception.
We've had Kefiyo open in Headingley which met to queues round the block for weeks, as well as the UK's leading froyo brand Frurt open up in Kirkstall.
And now, there's a newbie on the block.
Images: Supplied
Introducing 'Yo-Go', your newest frozen yoghurt bar that will be opening up in Leeds' Hyde Park.
We don't know much about Yo-Go yet, but we do know it's female owned and is sporting some pretty cute branding.
The space is currently undergoing renovation, with the owner posting that she received the keys just a couple of days ago.
The window vinyls are up, and people are already getting very excited about the opening as they flock to the comments of Yo-Go's first Instagram post.
Announcing the news of their opening, Yo-Go wrote: "GUYS!! WE’VE GOT THE KEYS. And apparently they don’t come with a finished shop… rude.
"While we get to work, we need your input. Toppings, flavours, very specific requests, we’re taking notes. Drop them below and I’ll try my best to make it happen x"
Comments included requests for 'unlimited toppings' as well as warm sauces, cookie dough, marshmallow and honeycomb.
Sounds pretty delicious if you ask us, but for now, it looks like there's still some work to be done before the shop is ready to welcome its first customers.
We don't know of an opening date just yet, but we'll keep you updated as and when we do.
Inside the new all-day American diner that has just opened at Leeds Bradford Airport
Clementine Hall
A brand-new American-style diner serving smash burgers, hot dogs and thick milkshakes has opened at Leeds Bradford Airport.
We all know the holiday really starts as soon as you get to the airport, and Leeds Bradford Airport has a brand-new American diner to kick start it in style.
Welcome to Monty’s American Diner, the all-day dining destination bringing a taste of the USA to Yorkshire.
Located in the airport's departure lounge, this new spot is designed to give passengers somewhere to sit back and relax whilst enjoying a proper meal before jetting off.
And just like your classic American diner, there’s plenty on the menu to get stuck into.
Images: The Hoot Leeds
Early flight? Breakfast is available until 11am with options including fluffy waffles, French toast bites, chicken and waffles drenched in maple syrup as well as traditional cooked breakfasts and American-style bagels.
Those travelling later in the day can tuck into smash burgers, chicken wings, loaded hot dogs, gooey mac and cheese and even a BBQ platter complete with ribs, corn and wings.
There’s also a menu specifically designed for the little ones, featuring waffles, beans on toast and scrambled eggs on toast, alongside burgers, chicken tenders and mac and cheese throughout the day.
And if you fancy a drink before take-off, because it wouldn't be a trip to the airport without a tipple, Monty’s has that covered too.
There's freshly poured pints on offer as well as cocktails, or you can have the proper American experience with a 'hard shake' - their classic thick milkshakes but made boozy.
Images: The Hoot Leeds
The space has been decked out in style, so much so that you'll forget you're in Yorkshire and think you've popped into a diner on Route 66.
Classic booth seating, red neon signs, hanging globe lights, all complete with a retro jukebox which you can even pop a song on.
Open all-day long, from the first flight til the last, next time you're jetting off make sure to make Monty's part of your holiday routine.
You can find out more about Monty's at Leeds Bradford Airport here.
The Hoot -
15th August 2022 
