It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
An independent açai bowl pop-up is opening a permanent cafe in Leeds city centre.
It seems the açai bowl trend isn't over just yet, and we're absolutely not mad about it.
The aesthetically purple frozen treat isn't just delicious, but is also known to have numerous health benefits making it guilt-free and the perfect post-workout pick me up.
You may remember Açai Social Club that opened as a pop-up in the Victoria Quarter last year, and now they're moving into a permanent spot in the city centre.
Run by a lovely husband and wife duo who have spent the last 15 months exploring cafes around the world, it's safe to say they know exactly what they're talking about.
Their açai is made with the very best ingredients, topped with the freshest fruit and sprinkled with their homemade granola - it doesn't get much better then that does it?
Announcing the very exciting news to Instagram, they said: "Açai Social Club is getting a home. Our very first store is officially on the way! We’ve been working behind the scenes to create a space that’s more about than just açai.
"What started as an idea is finally becoming something you can walk into…There’s still a lot we’re keeping under wraps for now, but we’re so excited to finally share the beginning of what’s to come.
"We can’t wait to open our doors and welcome you in. Your new neighbourhood social club, coming soon."
The exact location of the cafe and its opening date is still under wraps, but we'll of course keep you updated as and when we find out.
The Leeds Supper Club bringing people together over incredible food
Clementine Hall
What started as a simple idea around food has grown into something much bigger for Leeds Supper Club.
The idea was born from a love of food and the idea that eating together can be about much more than what’s on your plate.
Rather than simply going out to a restaurant, Leeds Supper Club puts connection at the heart of its events, bringing people together to share incredible food and enjoy an evening in good company.
We had the pleasure of attending their most recent event where we had the most wonderful evening with founders Lizzie, Phillip and the rest of the club.
Images: The Hoot Leeds
This instalment was a very special one, as it was in collaboration with Knotfield Vine over in Horsforth.
I mean, it really doesn't get more scenic than this - we really felt like we'd been whisked away to the South of France rather than a Leeds suburb. But we wouldn't want it either way.
Images: The Hoot Leeds
What makes it a cut above the rest is the details. Every little detail has been thought out, from the low-lit, sexy lighting, hand-made name plates, live music and four courses of wonderful seasonal goodness made fresh.
From enjoying a glass of wine within the vines alongside a couple of nibbles to tucking into a three course meal around a candle-lit table, there's really nowhere else like it.
Images: The Hoot Leeds
The tagliatelle pasta with beef and whipped feta was a real highlight, and knowing Lizzie and Philip receive help on the menu and the cooking from all their friends made it taste that much sweeter.
By the end of it we'd had some delicious food, fabulous wine and shared even better conversation. And it's safe to say we left feeling a part of the club.
Keep an eye on their Instagram page here for all upcoming events.
The Hoot -
15th August 2022 
