Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
"Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Image: Iceland
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
The full details of the Grand Départ of the 2027 Tour de France Femmes avec Zwift have been released - and the action will be kicking off right in the heart of Leeds.
Preparations have moved up a gear this week, with the full map of the first stage revealed, which will see the world's leading female cyclists setting off from none other than The Headrow.
Leeds will make sporting history on 30 July next year, when we host the start of the world's biggest women's professional cycle race.
When our city was added to the 2014 Tour de France route, around 230,000 people packed into the city centre, with another two million lining the rest of the Yorkshire route - so we're expecting even bigger scenes next year.
The Tour de France Femmes avec Zwift will move from the centre of Leeds to travel through communities including Headingley, Kirkstall, Bramley, Farnley and Drighlington.
Now, an interactive map has been published that gives people the chance to see for the first time exactly which streets will be in the thick of the action next summer.
Riders will set of from The Headrow before travelling down Briggate and Boar Lane - then they'll head via via Woodhouse Lane, Hyde Park Corner and Otley Road into Headingley before travelling west on North Lane and Kirkstall Lane.
Key roads on the rest of the route include:
Bridge Road at Kirkstall, which will take the riders across the River Aire;
Broad Lane, Waterloo Lane, Lower Town Street and Henconner Lane in Bramley;
Butt Lane between its junctions with Pudsey Road – near Farnley Reservoir – and Tong Road at Farnley;
Whitehall Road, from its junction with Back Lane at New Farnley, to Drighlington.
From Drighlington, the riders will cross into Kirklees and then head over the Pennines into Manchester.
Leeds City Council will be keeping people fully updated about the planning involved to host the Tour de France Femmes avec Zwift, including road closures and other traffic management measures.
Following its visit to Leeds, the Grand Départ of the 2027 Tour de France Femmes avec Zwift will run from Manchester to Sheffield on July 31 before finishing in London on August 1.
The event will make Leeds the first place outside mainland Europe to host the start of stage one of a Grand Départ for both the men’s Tour de France and the Tour de France Femmes avec Zwift.
Councillor James Lewis, leader of Leeds City Council, said: "The Grand Départ of the 2027 Tour de France Femmes avec Zwift promises to be a great occasion for Leeds and one that will raise our profile on the international sporting stage while also delivering a boost to the local economy.
“Today’s announcement of further route details is a reminder that the countdown to July 30 is well and truly on, with a huge amount of planning and preparation work already taking place.
“As part of that work, we will be doing our utmost to ensure residents and businesses have all the information they need about the arrangements for the day.
“People in Leeds are famed for the passionate support they show when the city hosts major sporting events and I’m sure this one will be no different. Roll on next July!”
A new bar dedicated to Guinness and games is coming to Leeds city centre
Clementine Hall
Expect live music, a load of craic and plenty of Guinness at Leeds' brand-new bar.
Opening on Leeds' bustling Merrion Street, 'Love, Jackie' is the latest concept from the team behind Roxy Ball Room and King Pins.
Love, Jackie will be taking over a 7,000 sq ft space,and will be promising proper prints, late nights and plenty of Irish charm.
Pouring will be the holy trinity of Irish stouts - Guinness, Beamish and Murphy's.
Image: Supplied
These will be served alongside Leeds' own Kirkstall Virtuous IPA and a vast whiskey selection that celebrates the best of Ireland.
Games wise, try your hand at crazy pool, interactive darts, shuffleboard and karaoke. There will also be live music every Thursday, Friday and Saturday.
The opening comes as Merrion Street enjoys a new wave of investment and hospitality openings, helping bring new life to one of Leeds' best known night life attractions.
Image: Supplied
Matt Jones, CEO of Professionals at Play, said: “Everyone knows a Jackie. She’s the one who gets everyone together, convinces you to stay for another and makes sure there’s never a dull moment.
“We wanted to create a pub with that same personality. Somewhere with brilliant drinks, live music, plenty of games and the kind of atmosphere that makes you forget you were only popping in for one.
“Merrion Street is coming back to life, and we’re excited to be part of its next chapter. We think Jackie will fit right in. And because Jackie’s never been one to turn up empty-handed, the first drink’s on her."
We'll keep you updated on opening times as and when we find out, but for now you can sign up here for a pint of free Guinness. Cheers to that!
Emily Sergeant -
5th March 2024 
