Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
"Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Image: Iceland
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Newly-appointed Prime Minister Andy Burnham has shared plans for a brand-new Health and Social Care 'North' in Leeds as one of his first big plans as leader.
Set to be based right here in the city centre, the new Yorkshire base for the Department of Health and Social Care (DHSC) will serve as a Northern hub for the crucial cog in the public sector.
This comes not long after Andy Burnham announced and opened 'No. 10 North' at his previous base over in Greater Manchester, which took barely a week to get up and running.
Headed up by current Health Secretary Yvette Cooper, the initiative will be building on the vision outlined not only by Burnham but on the groundwork laid by her predecessor and now Defence Minister, Wes Streeting.
The new Defence Minister, Wes Streeting, says that social care has been ignored for too long and needs a clear long-term plan.
Mr Streeting, who was Health and Social Care Secretary until earlier this year, reflected on new Prime Minister, Andy Burnham's, first few days in… pic.twitter.com/Udnd1EwcsE
As per a report by LBC, an insider close to Cooper - the Labour MP for Pontefract, Castleford and Knottingley - told the outlet that this big step for the North "will help bring decision-making closer to the communities we serve and strengthen our ability to improve health outcomes across the country."
"She has asked the Department to draw up plans that would complement the plans for Number 10 North on the other side of the Pennines", they continued, "allowing Ministers to work from Quarry House [in LS2] in the North, and strengthening DHSC operations in other parts of the country."
With confirmation now coming that the old 'Quarry on the Hill' has been chosen as the satellite station for the soon-to-be-overhauled Department, the selection makes sense given its current government operations.
As well as being a major headquarters for the Department for Work and Pensions (DWP), it also has offices reporting to DHSC, NHS staff and other parts of the civil service.
In addition, it's also worth noting that the PM has just announced another big change to the education sector, too, essentially trying to redress the balance between "academic and technical" training.
Great news for everyone looking to seek out solid and hopefully more stable careers across the nation.
Building on Leeds' existing offices, the idea is that this will ensure more considered development across more regions and specific communities, West Yorkshire being just one of them.
Many localities still understandably feel like they fall foul of being somewhat overlooked, especially up in this part of the country.
But, as alluded to above, the hope is that this continued sense of devolution and efforts to work more directly with local governments should help bridge the gap between Whitehall, Westminster and the rest.
As the PM said in his first speech at his new Northern premises, he said a big part of his ethos is about "putting power in every postcode" and making a change from things just feeling "like an argument with people in the centre of government and people having a to and from all of the time."
While official opening dates etc for Health and Social Care North are still yet to be revealed, the former Mayor of Greater Manchester has insisted that he will be working from No.10 North at least once a week. What do you make of it all, Leeds?
DMA’S announce VERY intimate Leeds gig ahead of major tour
Daisy Jackson
DMA'S have just announced details of some of their most intimate gigs yet, with the Aussie trio set to perform at record stores and tiny music venues around the UK.
The indie-rock heavyweights have just announced a handful of very intimate shows this summer, ahead of their much larger tour in 2027.
DMA'S will be treating fans to up-close acoustic gigs in cities including Leeds, Manchester, Middlesbrough, Dundee and Bristol.
The shows are to celebrate the release of their self-titled fifth album, which is due for release on 21 August.
DMA'S will be playing the outstore gigs the week after the album is released, kicking things off in Kingston on 24 August.
Then they'll head out to some of the nation's finest record stores and intimate event spaces, including a stop at The Wardrobe in Leeds.
DMA'S' Leeds gig will take place at The Wardrobe in partnership with Crash Records, giving fans the chance to catch the trio in one of the city's best-loved intimate live music venues.
The announcement follows the release of the band’s latest single, Killing Time, a fast-paced, euphoric and instantly infectious anthem that continues to build anticipation for the album.
This is a rare chance to see DMA'S – Johnny Took, Matt Mason and Tommy O’Dell – in an intimate setting, when they normally dominate some of the biggest stages in the world.
DMA’S have accrued more than 500 million streams across their catalogue, four multi-platinum singles, multiple ARIA Award nominations, and 13 songs in triple j’s coveted Hottest 100.
These intimate outstores mean fans won't have to wait all the way until 2027 to see the boys live again, when they'll be heading out on a much bigger UK tour.
Emily Sergeant -
5th March 2024 
