Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
"Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Image: Iceland
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Following one of the most iconic returns to music late last year, Lily Allen is heading to Leeds with her West End Girl UK tour.
The 'Nonmonogamummy' herself will be performing at the First Direct Arena in Leeds this weekend, following a run of intimate gig dates up and down the country earlier this year.
The demand for this British pop star to add more dates was inevitable and that's exactly what Allen did, as she now kicks off an arena tour across the UK.
Once wasn’t ‘Just Enough', and we've been blessed new Lily Allen dates, including her gig at the First Direct Arena in Leeds on Sunday 21 June.
Although the 'Smile' singer refrains from playing some of her older smash hits, this gig is still remarkable, with the Hammersmith-born singer performing the previously mentioned tongue-in-cheek LP in full.
Meet us at the ‘Pussy Palace’ for an evening of messy lyrics and quality vocals, fulfilling all of our nosey desires, she even provides text receipts for us to read.
Expect to feel like you’re having your friend relay the truth about their toxic relationship post-break up and then celebrating them finally leaving that loser - Lily just gets us.
Gig Guide | Lily Allen at First Direct Arena, Leeds
Lily Allen returns to Leeds for a gig at First Direct Arena. Credit: Henry Redcliffe
Lily Allen UK tour dates
16 June – Newcastle Utilita Arena
17 June – Glasgow OVO Hydro
19 June – Manchester AO Arena
20 June– Manchester AO Arena
21 June – Leeds First Direct Bank Arena
23 June – Nottingham Motorpoint Arena
24 June – Cardiff Utilita Arena
26 June – Birmingham BP Pulse Live
27 June – London The O2
30 June – Dublin 3Arena
Are there tickets left for Lily Allen at First Direct Arena?
Yes and it’d be a real ‘Shame For You’ to miss out on this one.
On Sunday 21 June you can get seats for £49.85, £66.35, or £88.35, or standing tickets for £66.35 - see the latest HERE.
Seriously, ‘What You Waiting For?’ - get it booked.
Lily's gone for a rather novel support act on her West End Girl tour, which is proving to be quite a laugh at arenas so far.
She's pulled in Dallas Minor Trio to warm up the crowds, a trio of cellists who perform a setlist of Lily Allen's biggest hits from through the years.
And if that's not enough, they put the lyrics on screen too, so it's like a true karaoke moment.
Lily Allen setlist for 2026 tour
The show ‘Lily Allen Performs West End Girl‘ will see the singer/songwriter play her brand-new album in its entirety, in the order the songs appear on the record:
West End Girl
Ruminating
Sleepwalking
Tennis
Madeline
Relapse
Pussy Palace
4chan Stan
Nonmonogamummy
Just Enough
Dallas Major
Beg For Me
Let You W/In
Fruityloop
Stage times for Lily Allen at First Direct Arena, Leeds
Lily Allen has announced a gig at the First Direct Arena in Leeds. Credit: Charlie Denis
These are the only times that are confirmed, but it's expected that Lily Allen will be on stage around 9pm:
Doors open 6pm
Starts 7.50pm
Getting to First Direct Arena
Bus Station
Located on Dyer Street next to Leeds City Bus Station and approx. 15min walk from first direct arena and is wheelchair friendly.
Support and help for any persons with a disability is available as the station is a registered ‘Safe place’ to come into and ask for assistance.
Nearest Bus Stops
Clay Pit Lane
Wade Lane/Lovell Park Road
Woodhouse Lane
Nearest Train Station
Leeds City Station on New Station Street is around a 15min walk from first direct arena and a major hub on the national, regional and local rail network providing connections to a wide variety of destinations.
Parking
There are over 7,500 car parking spaces within a 15-minute walk of the arena. The arena doesn’t have it’s own car park however there are lots of options nearby. To receive 5% off Q Park when attending a show at first direct arena click here
The nearest Car Park with EV charging is located on Albion Street click here.
None of the above car parks are operated by the arena so for questions, queries or comments we ask that you contact the companies directly.
Hiring Bikes in Leeds
If you’re looking to hire a bike in Leeds, here are some of the best options you can try:
Beryl bikes – you’ll find the ‘Leeds City Bikes’ from Beryl stationed throughout the city. These are all e-bikes, and they’re available to hire on a pay-as-you-go basis. It costs £1 to unlock the bikes, and then 16p per minute to use them. We’d say these are great for zipping around the city and getting from A to B.
Talio – for a wider selection of electric bikes to choose from, Talio based at Buslinthorpe Green is a great option. From this company, you can hire cruiser bikes, mountain bikes, and cargo bikes. Prices start from £20 per day for rental, but if you’re hiring for a month or longer you’ll get a good discount.
A slice of New York has arrived in Leeds – and the pizzas are 18 inches wide
Clementine Hall
Popular pizza pop-up Edges Pizza has opened a permanent home in Leeds city centre.
Last summer you may have had the privilege to enjoy a slice of Edges Pizza at one of their many pop-up residencies across the city.
Their longest stint was at the sun-drenched roof terrace of Green Room, and it's safe to say their pizza went down an absolute treat.
Since then they've been a little quiet, but all for good reason. Edges Pizza has just opened a permanent new takeaway under the arches in Holbeck, and it's absolutely class.
Images: The Hoot Leeds
Owners Grace and Edge who are from Harrogate opened Edges two years ago, taking inspiration from trips to New York over the years.
They've completely transformed the space into a proper love letter to the big apple. It will operate mainly as a takeaway, but there is a small seating area where you can perch and tuck into your pie.
Images: The Hoot Leeds
The menu is perfectly curated, consisting of eight pizzas and three dips. And trust us, they are absolutely massive.
We opted for the American Hot with spicy pepperoni, banana peppers and parmesan as well as the mushroom pie topped with garlic creme fraiche and chestnut mushrooms.
Drizzled and dunked into moreish hot honey, it's rivalling some of the best pizza in the city.
Images: The Hoot Leeds
For now, grabbing a pizza from Edges operates through a pre-order system. Pre-orders open at 12pm the day before via their website, you can pick your collection time and then you simply have to rock up and get your pizza.
There's loads of parking available nearby and if there are any remaining slots available you can pre-order up to an hour before collection.
We've got a feeling they're going to very busy indeed.
Emily Sergeant -
5th March 2024 
