Mark Zuckerberg has claimed that Instagram's new text-based app and Twitter reskin, Threads, gained over 10 million new users in the first seven hours after it went live. Who knows how many it's on now?
The Meta chairman and CEO responsible for Facebook, Instagram, the Metaverse and now Threads, says that the new Twitter-like social media app which debuted on Wednesday, 6 July, racked up 5m new accounts in just a few hours after launch before doubling its user base after a total of seven hours. And yes, we are among them.
Moreover, given that Threads accounts can be created directly through existing Instagram profiles and essentially serve as text companions to Meta's popular image-based, it could potentially rise to around 2 billion from those users alone.
Created simply with the press of a button on IG, Threads ports over all your profile's existing details and followers whilst allowing users to carry out "real-time updates and public conversations" in a new. Well, we say 'new, it's basically just Twitter a new logo.
As for the old bird app, it's fair to say Twitter's user base, audience and all-round service have been pretty up and down of late. Let's be honest, pretty much ever since Elon Musk bought it in October 2022.
From controversies surrounding freedom of speech, getting rid of verification on numerous accounts and the whole 'Twitter blue' subscription thing — not to mention most recently limiting how posts people can see in a day — the billionaire kind of just made what was a very simple app into a bit of a convoluted mess.
The platform was never perfect, far from it, and certainly needed improving when it came to things like online abuse, misinformation and so on, but with this new, stripped-back and yet already familiar alternative now on offer, it looks like millions are already making the switch over.
Not only does Threads allow you to like, reply, repost and pretty much do everything else Twitter already did and more, including sharing videos up to five minutes in length and making use of 500 characters, but it also looks to have started off on the right foot:
As for Zuckerberg himself, the 39-year-old kicked things off by posting, "Let’s do this. Welcome to Threads", along with a fire emoji and adding "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."
'Zuck' went on to say that he believes "Twitter has had the opportunity to do this but hasn't nailed it" and that, hopefully, his team will — the only difference is he didn't have to pay £38.1bn to put his company's name on it as Musk did.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union's privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an "initial version" of the app and Meta will continue developing the platform and are keen to keep "actively listening to feedback" from an already growing community already growing on there.
The question is, will Threads turn out to be the 'Twitter killer' that it's being hyped up as, just another app for you to download or will the bubble eventually burst? The numbers so far seem to suggest that won't be happening any time soon.
Featured Image — The Hoot (via Threads)/Wikimedia Commons
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Kesha pulls out of Roundhay Festival as all-new Pitbull line-up revealed
American pop singer Kesha has dropped out of the Pitbull-fronted Roundhay Festival line-up, with a major shake-up announced today.
The second instalment of artists for Pitbull's headline Roundhay Festival show has been announced and it's missing highly-anticipated and originally-announced artist Kesha.
Festival organisers have said that the star will no longer be able to perform due to 'unforeseen scheduling conflicts'.
The American singer's musical adventure has taken a 'Joyride' since becoming independent in September 2024 and releasing her sixth studio album "." or Period almost a year ago.
Now, Kesha's title as 'Special Guest' has now been handed over to three very impressive artists who also shared a role in soundtracking some of the 2010s biggest hits.
Kesha was originally listed as a 'Special Guest' for Pitbull's Roundhay Festival gig in Leeds this July / Credit: Brendan Walters / Press Shots
One of these new artists is Jason Derulo, who is ready to treat the crowd to his array of chart-topping melodies like: 'Whatcha Say', 'Talk Dirty to Me', 'Trumpets'.
Another act who knows a thing or two about travelling the globe like Mr. Worldwide is 'Miami 2 Ibiza' hitmaker Tinie Tempah - things are definitely about to get 'Frisky'.
The final artist joining this already impressive list of names is Lil Jon who's bringing his high energy tracks to Roundhay Park such as 'Turn Down For What', 'Shots' and 'Get Low'.
Jason Derulo is just one of the artists making up the all-new Pitbull Roundhay Festival line-up / Credit: Wikimedia Commons (via Supplied)
Kesha's departure from this Leeds gig comes as a complete shock as the star is still set to play a whole host of UK festival dates including a BST Hyde Park show in London on 10 July.
In a statement shared via social media, Roundhay Festival has stated the reason for this very big change to the line-up:
"Due to unforeseen scheduling conflicts, Kesha will no longer be joining us this July. We hope to welcome her to Roundhay Park in the future."
Although fans who have already bought tickets to the show might still be 'Praying' for Kesha's return to the Roundhay Festival bill, it's safe to say these artists are a great addition.
Pitbull is coming to Roundhay Park in Leeds on Friday 3 July 2026 and so far he's bringing along Jason Derulo, Tinie Tempah and Lil Jon with more acts to follow - Tickets HERE.
Popular Leeds boutique gym and reformer pilates studio suddenly shuts down
Daisy Jackson
One of Leeds' leading boutique gyms, and its sister reformer pilates studio, has shut down suddenly.
Both TRIB3 and PILAT3S announced their shock closure last night, as owners seek new operators to take over the spaces.
TRIB3 is known for its high intensity workouts, where members move between treadmills, assault bikes, and free weight zones.
And PILAT3S opened its doors just last year, offering a state-of-the-art reformer pilates studio.
But now both have closed with immediate effect, after several weeks of silence due to 'legal constraints and an ever-changing landscape'.
In a statement shared last night, they wrote how the studios had become 'a community', and thanked members and instructors for being part of the journey.
They signed off: "We remain incredibly grateful for the community that was built and the moments shared within these walls."
Inside TRIB3 Leeds, which has announced its shock closure
TRIB3 and PILAT3S Leeds members with any outstanding memberships or credits are encouraged to get in touch with the business.
You can read their full statement here: "Dear TRIB3 and PILAT3S family,
"Firstly we would like to apologise that it has taken a little time to get this message out. But with legal constraints and an ever-changing landscape, we are now finally able to put this message out there:
"It is with a heavy heart that we share the news that the TRIB3 and PILAT3S Leeds studios are closed and we are exploring opportunities with potential interested parties to take over moving forward.
"Over time, these studios became so much more than just places to train. They became a community—built on energy, connection, and a shared commitment to showing up and pushing limits together. We are incredibly proud of what was created and the people who brought it to life every single day.
"We know this news will be upsetting and unexpected for many, and we truly appreciate your patience and understanding during this time.
"We want to thank every member, client, instructor, and team member who has been part of this journey. Your support, loyalty, and passion are what made these spaces so special, and it’s something that will not be forgotten.
"Should you have any queries regarding memberships, credits or any outstanding matters please contact tribeleeds@btguk.com.
"We remain incredibly grateful for the community that was built and the moments shared within these walls.
Danny Jones -
6th July 2023 
