Mark Zuckerberg has claimed that Instagram's new text-based app and Twitter reskin, Threads, gained over 10 million new users in the first seven hours after it went live. Who knows how many it's on now?
The Meta chairman and CEO responsible for Facebook, Instagram, the Metaverse and now Threads, says that the new Twitter-like social media app which debuted on Wednesday, 6 July, racked up 5m new accounts in just a few hours after launch before doubling its user base after a total of seven hours. And yes, we are among them.
Moreover, given that Threads accounts can be created directly through existing Instagram profiles and essentially serve as text companions to Meta's popular image-based, it could potentially rise to around 2 billion from those users alone.
Created simply with the press of a button on IG, Threads ports over all your profile's existing details and followers whilst allowing users to carry out "real-time updates and public conversations" in a new. Well, we say 'new, it's basically just Twitter a new logo.
As for the old bird app, it's fair to say Twitter's user base, audience and all-round service have been pretty up and down of late. Let's be honest, pretty much ever since Elon Musk bought it in October 2022.
From controversies surrounding freedom of speech, getting rid of verification on numerous accounts and the whole 'Twitter blue' subscription thing — not to mention most recently limiting how posts people can see in a day — the billionaire kind of just made what was a very simple app into a bit of a convoluted mess.
The platform was never perfect, far from it, and certainly needed improving when it came to things like online abuse, misinformation and so on, but with this new, stripped-back and yet already familiar alternative now on offer, it looks like millions are already making the switch over.
Not only does Threads allow you to like, reply, repost and pretty much do everything else Twitter already did and more, including sharing videos up to five minutes in length and making use of 500 characters, but it also looks to have started off on the right foot:
As for Zuckerberg himself, the 39-year-old kicked things off by posting, "Let’s do this. Welcome to Threads", along with a fire emoji and adding "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."
'Zuck' went on to say that he believes "Twitter has had the opportunity to do this but hasn't nailed it" and that, hopefully, his team will — the only difference is he didn't have to pay £38.1bn to put his company's name on it as Musk did.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union's privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an "initial version" of the app and Meta will continue developing the platform and are keen to keep "actively listening to feedback" from an already growing community already growing on there.
The question is, will Threads turn out to be the 'Twitter killer' that it's being hyped up as, just another app for you to download or will the bubble eventually burst? The numbers so far seem to suggest that won't be happening any time soon.
Featured Image — The Hoot (via Threads)/Wikimedia Commons
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‘Devastating’ vandal attack destroys community pond as farm launches appeal to bring it back
A fundraising campaign has been launched after a much-loved wildlife pond in Sheffield was destroyed in what has been described as a "devastating" act of vandalism.
The pond over at Heeley City Farm, which had recently been refurbished by a dedicated group of volunteers aged 16 to 24, was almost completely destroyed over the weekend after its lining was deliberately slit, causing the water to drain away.
According to the farm, the project had been months in the making and was designed to create a peaceful haven for wildlife while also providing a tranquil space for visitors to enjoy.
The volunteer group behind the project invested countless hours into transforming the area and even helped secure nearly £5,000 in funding to bring their vision to life.
Image: The Hoot Leeds
Announcing the heartbreaking news to Instagram, Heeley City Farm said: "Last weekend, we experienced a truly devastating act of vandalism at the farm. Our newly refurbished pond area, lovingly created by our incredible 16–24 volunteer group, was almost completely destroyed.
"This space was so much more than a pond. It was designed to be a peaceful haven for wildlife, a calm area for visitors to enjoy and somewhere nature could thrive in the heart of the city. The group poured many hours of hard work, care and passion into transforming the area, even helping to secure nearly £5,000 in funding to bring the project to life.
"In just a matter of hours, so much of that work was torn apart. The pond lining, a fundamental and vital part of the entire project, was deliberately slit, causing the pond to almost completely empty. Plants purchased especially for the habitat were ripped up and frogs and newts had only recently begun returning, making the destruction even more heartbreaking. Valuable habitat has been lost overnight.
"We are devastated for our volunteers, staff, and everyone who enjoyed this special space. It is incredibly disheartening when so many people are working tirelessly to improve the farm and create better facilities for the community, only to face setbacks like this that drain already scarce time and resources. It also leaves understandable fears about future projects and improvements being targeted in the same way.
"The police are investigating this incident and CCTV footage of the group responsible has been provided to them. Despite this, we are so proud of our volunteers and everything they achieved. Their hard work created something beautiful, and although right now we are heartbroken, we are determined that this will not take away the passion and community spirit behind the project.
"If anyone would like to support us in rebuilding the pond area and restoring this important wildlife habitat, any donations, no matter how small, would be hugely appreciated (link in bio). Your support will help our volunteers bring this special space back to life. Thank you."
80s icons Duran Duran announce huge Leeds gig as part of UK tour
Clementine Hall
British pop-rock legends Duran Duran are heading out on tour and coming to Leeds.
The ‘Rio’ and ‘Girls on Film’ singers are still going strong nearly five decades on, after releasing their 16th studio album, Danse Macabre, back in October 2023.
Later this year, Duran Duran will be heading to first direct bank arena for a spectacular live show, bringing decades of chart-topping hits, legendary performances and unmistakable style to our city.
It's set to be a very special evening, as their night in Leeds will act as the closing night of the UK Tour.
Formed in Birmingham in 1978, Duran Duran became one of the defining bands of the 1980s and helped shape the global New Romantic movement.
Across a career spanning more than four decades, the band has sold over 100 million records worldwide and earned multiple BRIT Awards, Grammy Awards and an enduring reputation as one of Britain’s most influential pop-rock acts.
Known for their truly groundbreaking music videos, electrifying live shows and timeless catalogue, it's safe to say that Duran Duran continue to captivate audiences across generations.
Fans can expect an unforgettable night featuring some of the band’s biggest hits including Hungry Like the Wolf, Rio, Girls on Film, Ordinary World, The Reflex and Save A Prayer.
Duran Duran will perform at Leeds' first direct bank arena on Saturday 24 October and they will be joined by special guests Pigeon.
Duran Duran tickets at Leeds' first direct bank arena go on general sale this Friday 5 June 2026, and you can get yours here.
Danny Jones -
6th July 2023 
