Mark Zuckerberg has claimed that Instagram's new text-based app and Twitter reskin, Threads, gained over 10 million new users in the first seven hours after it went live. Who knows how many it's on now?
The Meta chairman and CEO responsible for Facebook, Instagram, the Metaverse and now Threads, says that the new Twitter-like social media app which debuted on Wednesday, 6 July, racked up 5m new accounts in just a few hours after launch before doubling its user base after a total of seven hours. And yes, we are among them.
Moreover, given that Threads accounts can be created directly through existing Instagram profiles and essentially serve as text companions to Meta's popular image-based, it could potentially rise to around 2 billion from those users alone.
Created simply with the press of a button on IG, Threads ports over all your profile's existing details and followers whilst allowing users to carry out "real-time updates and public conversations" in a new. Well, we say 'new, it's basically just Twitter a new logo.
As for the old bird app, it's fair to say Twitter's user base, audience and all-round service have been pretty up and down of late. Let's be honest, pretty much ever since Elon Musk bought it in October 2022.
From controversies surrounding freedom of speech, getting rid of verification on numerous accounts and the whole 'Twitter blue' subscription thing — not to mention most recently limiting how posts people can see in a day — the billionaire kind of just made what was a very simple app into a bit of a convoluted mess.
The platform was never perfect, far from it, and certainly needed improving when it came to things like online abuse, misinformation and so on, but with this new, stripped-back and yet already familiar alternative now on offer, it looks like millions are already making the switch over.
Not only does Threads allow you to like, reply, repost and pretty much do everything else Twitter already did and more, including sharing videos up to five minutes in length and making use of 500 characters, but it also looks to have started off on the right foot:
As for Zuckerberg himself, the 39-year-old kicked things off by posting, "Let’s do this. Welcome to Threads", along with a fire emoji and adding "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."
'Zuck' went on to say that he believes "Twitter has had the opportunity to do this but hasn't nailed it" and that, hopefully, his team will — the only difference is he didn't have to pay £38.1bn to put his company's name on it as Musk did.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union's privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an "initial version" of the app and Meta will continue developing the platform and are keen to keep "actively listening to feedback" from an already growing community already growing on there.
The question is, will Threads turn out to be the 'Twitter killer' that it's being hyped up as, just another app for you to download or will the bubble eventually burst? The numbers so far seem to suggest that won't be happening any time soon.
Featured Image — The Hoot (via Threads)/Wikimedia Commons
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Leeds United is home to one of the Premier League’s cheapest stadium pints, new data reveals
Leeds United fans looking for a crisp pre-match pint, you're in luck.
Why? Because new data has revealed Leeds United as one of the Premier League clubs offering the cheapest pints in their stadium
And it's all down to credit card provider Zable, who analysed the average price of a pint at every Premier League stadium.
You'll be glad to know that Leeds United ranked a very respectable eighth among the Premier League teams with the cheapest pre-match pints, with fans paying an average £5.60 at Elland Road.
Images: The Hoot Leeds
However, supporters can currently get a cheaper drink at pubs around the stadium, where the average pint costs £4.74.
Ipswich Town have the cheapest pint at £3.50, followed by Coventry at £3.60 and Hull City at £3.90.
The top 10 cheapest stadium match day pints:
Ipswich (£3.50)
Coventry (£3.60)
Hull City (£3.90)
Liverpool (£4.80)
Sunderland (£5.00)
Everton (£5.50)
Newcastle United (£5.60)
Leeds United (£5.60)
Bournemouth (£5.60)
Brighton & Hove Albion (£5.80)
Adam McAllister at Zable says: "For many fans, grabbing a pint before kick-off is part and parcel of the matchday experience, but our research shows that where you choose to drink can make a noticeable difference to the price. While stadium pints are often assumed to be more expensive, that's not always the case.
"With the cost of attending football continuing to add up, from tickets and travel to food and drinks, small differences like these can make a real impact on the overall cost of a matchday. Taking a little time to compare prices before heading to the stadium this season could help fans make their money go further, whether they choose to have a pint at the pub or inside the ground."
Leeds Bradford Airport workers to strike over half term, as industrial action escalates in dispute over pay
Clementine Hall
Strikes by almost 130 workers at Leeds Bradford Airport are set to escalate.
If you're planning on catching a flight from Leeds Bradford Airport, then you may want to double check the date.
Last week it was announced that workers were set to strike and bring the airport to complete standstill in a dispute over pay.
Today it has been announced that thestrikes are set to escalate and a second set of strikes have been announced.
The Unite members planning on going on strike are a mixture of air traffic control workers, customer experience staff, security staff and cleaners.
The workers involved in the dispute have recently come out of a four-year pay deal, with some of the departments having fallen behind other airports in equivalent roles.
Pay talks have been happening since December 2025, with the airport's formal offer not going far enough to address the lack of pay parity.
Unite general secretary Sharon Graham said: "It is wrong that workers at Leeds Bradford Airport are paid far less than those doing the same job at another nearby airport.
"These are essential workers who play a vital role in ensuring the smooth running of the airport and the safety of passengers and deserve fair pay. Unite will always fully back our members taking action at Leeds Bradford Airport.”
The original strikes were due to take place from 03:00 this Friday 16 October to 06:00 Sunday 18 October for hourly paid staff and from 06:00 Friday 16 October to 06:00 Sunday 18 October for air traffic control workers.
The next round of industrial action will now take place from Monday 23 October to Wednesday 2 November, which coincides with the busy half term period.
Unite regional officer Neil Whitaker said: “We appreciate those travelling to and from Leeds Bradford Airport will be concerned to hear that there are further strike dates, but the situation is completely the fault of the airport’s management. It can end this dispute, but that relies on it coming back to the table with a fair deal for our members.”
Danny Jones -
6th July 2023 
