Is it just us, or does it feel like the price of a pint keeps getting more and more expensive almost every week at this point?
We'll answer for you: yes—yes it does, and while you can't expect big cities like Leeds to be the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the 'average price of a pint' is down south, up North and everywhere in between.
While the latest statistics provided by the group aren't granular enough to clue us in on Leeds' pint game, specifically, we can show you how our particular geographic region is looking on the leaderboard at the moment.
The average price of a pint per region in the UK
Wales - £4.21
North East - £4.28
Northern Ireland - £4.42
Scotland - £4.42
Yorkshire and the Humber - £4.42
North West - £4.42
West Midlands - £4.42
East Midlands - £4.42
East England - £4.56
South West - £4.93
South East - £4.94
London - £5.44
That's right, folks from Yorkshire and the Humber region are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) - who also use AI and the latest technology to deliver their insights - we can accept it might seem like it's been a while since you've paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don't shoot the messenger, as they say; unless, of course, they're trying to rob you blind for a bev. Fortunately, we've practically turned bargain hunting at the bar into a sport now.
While some of you may have raised and eyebrow or two at the supposed average pint prices across Yorkshire, it won't surprise any of you to see that London leads the way when it came to the most expensive pints when it came to average cost in the UK.
To be honest, £5.44 doesn't just sound cheap but virtually unheard of these days.
CGA states that the average cost of a beer in the capital is actually down 15p from September 2024, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much standard the closer you get to London.
Leeds is set to welcome an exciting new addition to the city’s interactive gaming scene, as Prison Island prepares to open its first northern venue.
The new multi-activity entertainment venue at the Merrion Centre will make itself at home inside an 11,000 sq ft unit across two floors, with Prison Island being at the heart of the action.
Prison Island is an immersive team challenge that sees players in teams of up to five tackle a series of themed cells designed to test physical ability, skill, teamwork, and problem-solving, and unlike a traditional escape room, teams can take on a variety of challenges that enable them to create a different experience with every visit.
The internationally established concept will also offer a range of additional competitive experiences - including interactive darts and interactive golf.
Leeds will join a global network of more than 110 Prison Island locations, and will become the concept’s fourth venue in the UK and first venue in the North of England - joining existing locations in Belfast, Maidstone, and Camden.
Credit: SuppliedCredit: Supplied
Prison Island Leeds - which will create 18 jobs once it opens - will be operated by the team behind the hugely successful Belfast venue, which opened seven years ago and has established itself as one of Northern Ireland’s leading attractions.
Suitable for groups of friends and families, as well as celebrations, corporate events, and team-building activities, the venue is joining the Merrion Centre and wider Arena Quarter’s growing leisure and entertainment offer.
Ryan Lyttle, director of Prison Island Leeds, said: "We’re most looking forward to finally bringing the Prison Island experience to Leeds. We’ve seen how well the concept works in Belfast, particularly because it appeals to such a broad audience and every visit can be completely different.
Global interactive action game Prison Island to open first northern venue in Leeds / Credit: Supplied
"With Prison Island alongside a range of additional activities, we’re excited to create a venue where people can come together, compete, have fun and discover something they haven’t experienced before."
Prison Island Leeds is expected to be open in time for Christmas, with the team promising special plans to mark its arrival in the city, although details are being kept firmly under wraps for now.
Further information on the opening, including launch plans, will be announced in due course.
Featured Image - Supplied
Business
Government to investigate companies like Trainline and Virgin Atlantic for ‘misleading’ pricing
Emily Sergeant
The Government is investigating a number of companies for 'misleading' pricing practices.
The Competition and Markets Authority (CMA) has launched three new consumer protection investigations into Trainline, Virgin Atlantic, and RED Driving School over concerns that customers were not shown the total price upfront when buying things like train and coach tickets, holidays, or even driving lessons.
The investigations are part of a wider CMA clampdown on misleading pricing practices - in this instance, where mandatory charges are separated from the headline price, or added later in the buying process, which is known as drip pricing.
These practices leave consumers facing 'unexpected' costs or having to calculate the so-called true cost themselves.
Such practices can also impact competition between businesses, as a firm using drip pricing may falsely appear to be cheaper than a competitor pricing correctly, and therefore attract more customers.
Trainline is being investigated over whether all mandatory fees have been included in the upfront prices displayed to consumers buying tickets in advance on its app and website, while Virgin Atlantic's investigation will focus on whether mandatory resort fees and local taxes have been included in the upfront prices shown to customers buying package holidays.
Trainline and Virgin Atlantic are among the companies being investigated for 'misleading' pricing / Credit: Northern | Aric Cheng (via Unsplash)
RED Driving School is being investigated over how a mandatory booking fee and 'digital' fee have been displayed to people booking driving lessons - specifically whether these fees have been included in the total upfront price.
"At a time when many households are watching every pound they spend, it is important that people are not surprised by extra fees," commented Emma Cochrane, who is the Executive Director for Consumer Protection at the CMA.
"Clear pricing helps people compare offers confidently and choose the option that works best for them.
"Unexpected mandatory charges make this much harder, which is why the CMA initially put these firms on notice over concerns about their pricing practices and is now opening formal investigations."
The CMA says it's at the beginning of its investigations and has reached no conclusions about whether these firms have broken the law.
If it finds there has been an infringement of the law, the CMA can order businesses to pay compensation to affected customers or be charged up to 10% of global turnover.
Danny Jones -
30th May 2025 
