Iceland have made the decision to ditch its Christmas advert this year to "supportcustomers" through the cost of living crisis.
It’s that time of year once more… the retail Christmas adverts are being released thick and fast.
So far already this year, ASDA, M&S, and Aldi are among the major retailers that have released some seriously headline-grabbing – an occasionally controversial – TV ads, and, of course, John Lewis has had Brits talking about its 2023 offering like the annual event it is.
But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.“
As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Image: Iceland
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
Image: Iceland
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
The Merrion Centre is set to become the home of an exciting new retail and food destination this summer.
Introducing The Mini Mall, an innovative retail concept designed to create a flagship city-centre destination for local brands, artisan producers and independent food traders.
The new 4,885 sq ft ground-floor space will be completely dedicated entirely to independent Yorkshire brands, artisan producers, and local food creators.
Operating as a premium 'satellite department store', The Mini Mall provides established independent businesses with fully staffed, centrally managed retail bays.
Image: Supplied
Shoppers can expect a carefully curated selection of Yorkshire-based homeware designers, fashion labels, craft producers, and street food vendors under one roof.
The Mini Mall will open on Saturday 25July with an official public grand opening featuring a ribbon-cutting ceremony, live brand showcases, and the full launch of the Mini Food Hall.to meet the makers behind the brands.
Shaz Westfield, founder of Eventszo, said: "The Mini Mall was created to give independent businesses the opportunity to trade in a prime city-centre location without the barriers that often come with traditional retail.
“Yorkshire is home to an incredible community of makers, creators and food businesses, and our goal is to provide a platform where they can grow, connect with new customers and thrive. We're delighted to be launching our flagship venue at the Merrion Centre and look forward to building a destination that champions local talent and entrepreneurship."
Charles Newman, asset management director at Town Centre Securities PLC (TCS), owners of The Merrion Centre, said: "What makes the Merrion Centre different is the breadth and character of our occupier mix. We've always championed businesses that bring something unique to the city centre, creating a destination that offers visitors experiences they won't find elsewhere on the high street."
You can find out more about Leeds' new Mini Mall here.
The Yorkshire designer who’s put together the official FIFA World Cup scarf collection
Danny Jones
A Yorkshire-born and bred artist and his creative team have earned the huge honour of creating the official FIFA scarf collection for this year's World Cup.
Nothing short of massive for anyone from our part of the world.
The local legend in question is Tom Pitts, who was born in Sheffield and is now based just beyond Leeds, leading the campaign right from the helm.
Hand Drawn Pixels is a graphic design and digital studio based in Otley, and while you'll see plenty of folks wearing football shirts and even the odd scarf on the town's famous pub crawl, these lot are venturing on an entirely different kind of run this summer.
In fact, the work has very much already started, with Tom and co. collaborating directly with FIFA and US manufacturers, Global Scarves, to create the World Cup collection.
With this year's tournament obviously taking place across America, Mexico and Canada, they've joined up with a big LLC, but they describe themselves as "a true English custom scarf company with American parents."
In their words, "We knit scarves for clients all over the world", with a presence both near Leeds and over in Seattle, Washington.
The fixtures themselves kick off next month (England's first game coming against Croatia on 17 June), and so Hand Drawn Pixels have been hard at work meeting the briefs for each of the nations taking part.
Here's a quick breakdown of how the opportunity came about, their vision for the project, and how everything starts for them as a whole process.
You can see more of their work HERE, but as the brand name would suggest, it's pretty simple to begin with: nothing more than a pencil.
It's worth noting that the 2026 World Cup also featured the largest number of teams in the competition's history: 48 qualified national squads, to be exact. So, technically, they've had even more designing to do than they theoretically would have in any of the previous years, too.
Tom confessed that winning this bid is obviously a big deal on its own and that seeing his creations being worn in person by supporters at the stadiums will be a "surreal" experience.
Speaking exclusively with The Hoot, he said: "It’s been an amazing creative challenge for us to truly reflect the individuality and diversity of the nations competing in this prestigious tournament on such an iconic product as the football scarf."
He went on to add that "the whole project has been a huge learning experience, gaining deeper cultural insight into every nation involved."
We can't wait to cast eyes upon a sea of colour and finely crafted fabric in unique but somehow universally familiar patterns, all designed right here in 'God's Own Country'.
Emily Sergeant -
15th November 2023 
