Iceland have made the decision to ditch its Christmas advert this year to "supportcustomers" through the cost of living crisis.
It’s that time of year once more… the retail Christmas adverts are being released thick and fast.
So far already this year, ASDA, M&S, and Aldi are among the major retailers that have released some seriously headline-grabbing – an occasionally controversial – TV ads, and, of course, John Lewis has had Brits talking about its 2023 offering like the annual event it is.
But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.“
As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Image: Iceland
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
Image: Iceland
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
The Government is investigating a number of companies for 'misleading' pricing practices.
The Competition and Markets Authority (CMA) has launched three new consumer protection investigations into Trainline, Virgin Atlantic, and RED Driving School over concerns that customers were not shown the total price upfront when buying things like train and coach tickets, holidays, or even driving lessons.
The investigations are part of a wider CMA clampdown on misleading pricing practices - in this instance, where mandatory charges are separated from the headline price, or added later in the buying process, which is known as drip pricing.
These practices leave consumers facing 'unexpected' costs or having to calculate the so-called true cost themselves.
Such practices can also impact competition between businesses, as a firm using drip pricing may falsely appear to be cheaper than a competitor pricing correctly, and therefore attract more customers.
Trainline is being investigated over whether all mandatory fees have been included in the upfront prices displayed to consumers buying tickets in advance on its app and website, while Virgin Atlantic's investigation will focus on whether mandatory resort fees and local taxes have been included in the upfront prices shown to customers buying package holidays.
Trainline and Virgin Atlantic are among the companies being investigated for 'misleading' pricing / Credit: Northern | Aric Cheng (via Unsplash)
RED Driving School is being investigated over how a mandatory booking fee and 'digital' fee have been displayed to people booking driving lessons - specifically whether these fees have been included in the total upfront price.
"At a time when many households are watching every pound they spend, it is important that people are not surprised by extra fees," commented Emma Cochrane, who is the Executive Director for Consumer Protection at the CMA.
"Clear pricing helps people compare offers confidently and choose the option that works best for them.
"Unexpected mandatory charges make this much harder, which is why the CMA initially put these firms on notice over concerns about their pricing practices and is now opening formal investigations."
The CMA says it's at the beginning of its investigations and has reached no conclusions about whether these firms have broken the law.
If it finds there has been an infringement of the law, the CMA can order businesses to pay compensation to affected customers or be charged up to 10% of global turnover.
Featured Image - PNW Productions (via Pexels)
Business
Major new phone rule introduced at Wetherspoons after customers are ‘driven nuts’
Emily Sergeant
A major new phone rule has been introduced in all JD Wetherspoon pubs across the UK after customers complain of being 'driven nuts'.
The pub chain - which has nearly 800 branches across the UK - announced earlier this week that it has made the decision to ban people from playing music or videos out of their phones, and from taking calls on loudspeaker.
The ban, which has been introduced effective immediately, follows a rising number of complaints from customers about the noise - with owners saying sounds from smartphones and tablet computers had become an 'increasing problem' in recent years.
Wetherspoon founder and chairman, Tim Martin, says he wants Wetherspoon pubs to be 'an oasis of tranquillity and contemplation'.
A formal statement from the company announcing the ban reads: "Following complaints from customers, who are being driven nuts by other people’s videos and amplified phone conversations, Wetherspoon has asked customers to switch their phones to silent or to use earphones."
Wetherspoons has introduced a new phone rule at all its UK pubs after customers are 'driven nuts' / Credit: Allan Rohmer (via Unsplash)
Tim Martin added: "In order to avoid customers being driven chicken jalfrezi by a cacophony of sound, we are kindly asking phone users to pipe down."
Wetherspoon's ban follows a YouGov poll conducted last year questioning public opinion on a proposition made by the Liberal Democrats of introducing fines of up to £1,000 for 'headphone dodgers' who play music out loud on buses and trains.
62% of people, on average, said they would back this move if it was introduced.
The poll, which surveyed 6,815 British adults, found that almost three-quarters of those over 65 would support the fines, while those aged between 18 and 24 were split 47% to 43% in favour of it.
Early public reactions to Wetherspoon's ban appears to be overwhelmingly positive.
Emily Sergeant -
15th November 2023 
