Iceland have made the decision to ditch its Christmas advert this year to "supportcustomers" through the cost of living crisis.
It’s that time of year once more… the retail Christmas adverts are being released thick and fast.
So far already this year, ASDA, M&S, and Aldi are among the major retailers that have released some seriously headline-grabbing – an occasionally controversial – TV ads, and, of course, John Lewis has had Brits talking about its 2023 offering like the annual event it is.
But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.“
As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Image: Iceland
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
Image: Iceland
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Leeds City Council is asking people for their views about transport options and public space in the city centre.
Got some thoughts and feelings about how you'd like Leeds city centre to operate? Well now's your time to speak up.
Because people are being invited to give their feedback on current issues and improvements they would like to see around St. Peter’s Street, York Street, Eastgate, Duke Street, Kirkgate, Crown Point Road, Marsh Lane and East Street.
This area of Leeds is vital for those travelling in and out of the city, with many integral and busy bus routes passing through here.
The area is also home to leisure, cultural and educational facilities, as well as Leeds bus station, and has a large and growing residential population, making it a key area for people using the bus, walking, cycling, and travelling by car.
Between 2014 and 2024, there were 260 road related casualties in the area, including 32 serious casualties and three fatalities.
The council and West Yorkshire Combined Authority will use feedback to develop plans for safer ways of travelling for everyone and more welcoming public spaces.
Councillor Tom Hinchcliffe, Leeds City Council’s executive member for transport and planning, said: “This is an important step towards a transport system that prioritises efficient public transport and supports all forms of travelling, making it easier and safer for people to get around the city.
“Public spaces are there to be used and enjoyed by everyone, and it's important that we make these spaces welcoming, accessible and well connected.
"We urge everyone that travels through this area — whether you walk, cycle, drive, or take the bus - to take part in the consultation and share your views. By sharing your experience of travelling in the area, we’ll be able to make the right improvements to make it a safer, more welcoming space for everyone.”
Have your say before Tuesday 17 November by filling in a short survey, or attending a drop-in event. You can view the drop-in events here.
Leeds City Council confirms plans to repair historic Lower Kirkgate with work set to begin this month
Clementine Hall
Leeds City Council has confirmed that work to stabilise buildings on Lower Kirkgate is set to begin later this month, with repairs expected to take around 20 weeks to complete.
Back in 2024, Lower Kirkgate in Leeds city centre was closed following the partial collapse of a building, leaving one of the city's oldest streets inaccessible.
Since then, the street has remained closed while plans were developed to address the structural issues affecting the buildings.
Now, almost two years after the initial incident, the council has confirmed that a contractor has been appointed to carry out the work.
The buildings are privately owned, but Leeds City Council says it will step in to carry out the stabilisation work to prevent further deterioration and protect the historic properties.
Image: The Hoot Leeds
A spokesperson for Leeds City Council said: “We are pleased that, following months of careful planning and preparation, we are now in a position to begin stabilising these privately owned buildings.
“A contract has been awarded for the work, which is scheduled to get under way later this month and is expected to take around 20 weeks to complete.
“It should be stressed that the situation on Lower Kirkgate is not of the council's making, with the owners of the buildings allowing their condition to deteriorate over many years and then failing to take the necessary steps to address the resultant structural issues.
“By stepping in and carrying out this work itself, the council will be able to arrest the deterioration of important heritage assets on one of Leeds’s oldest streets. As always, we thank the local community for their continued patience and support.”
Further details about the work, including when the street may be able to reopen, have not yet been confirmed.
Emily Sergeant -
15th November 2023 
