The Advertising Standards Authority (ASA) has upheld its ruling on The Otley Burger Company and its 'offensive' Mother's Day advertising, which used images of missing child Madeleine McCann and mother Kate McCann.
On Sunday 27 March 2022, The Otley Burger Company posted a photograph of Kate McCann with missing daughter Madeleine in the background, adding a text overlay which read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there”.
There were similar copies of the advert (which the owner stated 'is not an advert …' in its caption) on Facebook and Twitter - all of have been deemed 'likely to cause distress'.
The watchdog said it had received three complaints about the adverts, which were upheld.
This morning, the ASA said that the Otley Burger Company's posts 'trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime'.
The watchdog said: "The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
"The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
"Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
"Twitter said the tweet had been deleted."
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
Madeleine McCann was abducted whilst on holiday with her family in 2007 and has remained a high-profile missing person case around the world ever since. / Image: Gideon, Flickr
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann's disappearance into account, along with the date - Mother's Day - that the images were posted.
Their statement continued: "We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child."
The Otley Burger Company has been told not to republish the advertisements to avoid 'causing serious and widespread offence and distress'.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
Leeds
Inside Kerala Canteen – the world’s first Kerala tapas restaurant in Leeds city centre
This modern restaurant in the heart of Leeds is redefining how we enjoy Indian cuisine.
If you haven't already dined at Kerala Canteen, then you are sincerely missing out.
Offering South Indian dining like you've never seen before, Kerala Canteen is the world's first Kerala tapas restaurant where guests can enjoy multiple dishes in one sitting.
And it's not just us who thinks it's class, the restaurant has earned recognition as one of the Top 100 Indian Restaurants in the UK, ranked among the Top 3 Indian restaurants in Leeds & Yorkshire, and awarded Best Restaurant by North Magazine — cementing its reputation as one of the region’s most exciting culinary destinations.
Image: Supplied
So, how does it work? Kerala Canteen isn't your traditional curry house, but the concept means you get to try more of the menu in one go.
Guests are encouraged to start with small plates and move onto curry bowls before sharing a biryani per person and ending with a delicious dessert.
The kitchen is led by renowned chef Bobby Geetha, known for appearances on MasterChef: The Professionals and Great British Menu.
Image: Supplied
Working alongside him is Abdulkhader Allingal Siddique, whose Michelin-starred kitchen background and deep-rooted Kerala heritage promise authenticity.
Together, they make the perfect dream team in the kitchen.
There's a huge selection of vegan and vegetarian options on the menu too so no one in your party has to miss out, with dishes like the chilli and tamarind cauliflower and gunpowder hasselback potatoes being standouts on the menu.
Visit on a Saturday and get involved in their iconic Bollywood Bottomless Brunch where for just £36 per person you can enjoy one bowl and one side alongside 90 minutes of free flowing drinks.
Image: Supplied
You can choose from prosecco, draught beer, cocktails, mocktails - trust us, the list is endless. And you can enjoy it all whilst bopping along to the best Bollywood beats. Find out more about the brunch here.
Visiting on a Sunday? You have to try their iconic T-Bone Sunday Roast experience, featuring a slow-braised T-bone steak finished in rich beef & bone marrow curry, paired with Yorkshire pudding and gunpowder potatoes. You'll never look at your mum's Sunday roast the same again.
Image: Supplied
Kerala Canteen also offers a private event space for your next big celebration that seats up to 100 guests with custom tapas menu and corporate dining packages available.
Located right next to Leeds Playhouse, it's the perfect spot for those visiting the city centre.
To book your table, take a look at Kerala Canteen's website - thank us later.
Salon Madre – the new tequila bar and pool hall that’s just opened in Leeds city centre
Clementine Hall
We’ve been waiting for this one and trust us, it’s just as good as we’d hoped.
If you’re a fan of a cheeky margarita, a taco and a bit of a boogie then this is the spot for you - and let’s be honest, who isn’t.
Introducing Salon Madre, made famous over in Manchester and now with another spot in Liverpool, think late nights fuelled by margaritas, cosy dates over tacos and lively game nights.
The new Leeds site is located on Wellington Street, perfect for those wrapping up work over on Wellington Place and looking to blow off some steam.
Images: The Hoot Leeds
The space is huge, with floor to ceiling windows letting loads of light in during the day and plenty of red neon lights setting the vibe for the evening.
There's about 20 different variations of margaritas and tequilas on the menu, as well as fresh Mexican beers on tap if you're not ready for a shot just yet.
But it's not just about the drink, the food menu is top notch too.
Images: The Hoot Leeds
There's tacos and quesadillas all made with hand-pressed tortillas, twice-cooked chicken wings in a range of flavours from Mexican cola to Yucatan buffalo, and of course there's stacked nachos which are perfect for snacking on between sips of margarita.
If you're feeling competitive then they've got six pool tables as well as darts, and Lucha Libre on the big screens if you'd rather watch the play happen than play yourself.
Images: The Hoot Leeds
Salon Madre will have DJs on in the evening and on a Friday and Saturday they'll even be open til 1am.
Welcome Salon Madre, we can't wait for this to become our new late-night party destination. You can take a look at their menu here.
The Hoot -
20th April 2022 
