M&S has rebranded its Midget Gem sweets following claims the name is 'hate speech' and offensive to people with dwarfism.
A campaign by Dr Erin Pritchard, who has a condition that stunts growth called achondroplasia, was the driving force for the change after the lecturer in disability studies at Liverpool Hope University raised concerns around the use of the word 'midget'.
Stating that the word has its roots in Victorian freak shows, Pritchard took pains to explain why the word is offensive - approaching a number of supermarkets and confectionary makers in her bid to stop the brand using the derogatory term.
M&S is the first retailer to react to her campaign, saying it was “committed to being an inclusive retailer” as it rolled out the changed labelling.
“Following suggestions from our colleagues and the insights shared by Dr Erin Pritchard, we introduced new Mini Gem packaging last year, which has since been rolled out to all of our stores,” a spokesperson for M&S said.
Marks and Spencer has decided to rename its popular Midget Gems after claims it was offending people with dwarfism / Credit: Marks & Spencer
Tesco has also said it will be reviewing the name of its product.
A spokesperson for the supermarket said: “We are a diverse and inclusive retailer and we would not want any of our products to cause offence [so] we are grateful to Dr Pritchard for bringing this to our attention.”
Following the announcement, Dr Pritchard claimed a lot of people were getting “upset” about the change, taking to Twitter today to say: “It seems that there are a lot of average-sized men getting upset about the removal of the word midget from a packet of sweets.
Explaining a little more about why the word is offensive to people with restricted growth in Big Issue North, Dr Pritchard said: “Often referred to by people with dwarfism as the m-word, it is a term derived from the word midge, meaning gnat or sandfly.
“Its origin automatically dehumanises people like me.
“It was a term popularised during the Victorian freak show, where many disabled people, including people with dwarfism, were oppressed and exploited.”
The 456sq m store will give shoppers the chance to fully immerse themselves in the world of LEGO building.
No matter what age, you just can't beat a bit ot LEGO.
And it's safe to say that excitement is well and truly building (get it?) as the LEGO Group has announced its new store will open at Trinity Leeds on Thursday April.
To celebrate the opening there will be specially-designed, Yorkshire-inspired LEGO models available to see and pose with on launch day.
The new and improved store will include a LEGO Pick a Brick Wall, where shoppers can search for the perfect piece to complete their masterpiece, start a brand-new build, or customise an existing LEGO set.
Images: Supplied
There will also be free build challenges and events in-store, as well as a create your own LEGO Minifigures area giving customers the chance to mix and match from a wide selection of pieces, with ‘Brick Specialists' on hand to offer expert advice.
Steven Foster, Centre Director at Trinity Leeds, said: “The new LEGO store is bigger and better than ever before with some incredible interactive elements that will allow creativity and imaginations to flourish. As the only LEGO store in West Yorkshire, it has already proved incredibly popular here at Trinity Leeds, and this new store will bring even more of what LEGO fans love.”
The new LEGO store comes alongside a whole host of new openings inside Trinity, including schuh, Jerk Junction, Lane7 and Footasylum.
Award-wining Leeds sandwich shop Silver’s Deli to open neighbourhood bakehouse
Clementine Hall
Silver's Deli is opening up a sister shop, and this time it's about everything baked.
We all know and love Silver's Deli for their stacked subs and breakfast sandwiches that could cure any hangover no matter how severe.
They're so good, that they even bagged the coveted Uber Eats Restaurant of the Year Award last year.
And rightly so, because Silver's is absolutely class.
And it seems there's just no stopping Silver's, as they've just announced that they'll be opening a sister shop named Silver's Bakehouse serving up everything, yep you guessed it, baked.
It'll also be in Farsley where the original Silver's is, and they're labelling the new venture as 'your neighbourhood bake shop'.
Announcing the very exciting news to Instagram, Silver's Deli said: "Well it’s happening. I said no more shops, but it’s kinda necessary, and I just love all things baked.
"There’s waaaaaaaaay too many details to share on this right now, but go give our sister shop @silvers_bakehouse a new follow and hold on tight. This is gonna be fun as fuck."
Images: The Hoot Leeds
Customers can expect a wider range of Silver's goodies that they're unable to whip up in the current space. From soft amaretti biscuits and their famous cookies to sausage rolls and brownies that the team have been working on for 12 months.
We're in no doubt that this venture is going to be absolutely brilliant, and you best believe we'll be first in line to try one of those brownies.
Silver's Bakehouse will be located on Town Street in Farsley and is expected to open this May.