The only way to keep the blue verification symbol is to sign up to the social media company's "premium subscription service".
Twitter CEO Elon Musk has confirmed that all celebrities, public figures, and other 'legacy verified' accounts are to be stripped of their blue tick next week.
There is a catch though - they'll get to keep it if they pay for Twitter Blue.
The social media platform first introduced the now-famous 'blue tick' verification symbol all the way back in 2009 - which was about three years after the site was launched - so that individuals, businesses, organisations, and accounts of notability could prove their identity, reports The Manc.
But in recent months, after the highly-publicised takeover by multi-billionaire founder and CEO of Tesla and SpaceX, Elon Musk, Twitter users will have likely noticed the colour of a lot of these verification symbols for certain official accounts changing from blue to grey/silver and gold.
At the start of 2023, Twitter began rolling out a grey tick verification mark for government-related accounts, and a golden tick mark for companies.
Twitter CEO Elon Musk has confirmed that all 'legacy verified' accounts will lose their blue tick next week / Credit: Flickr
The classic 'blue tick', according to a statement on the Twitter website, was then left to mean that the account was either 'legacy verified' - with celebrities, public figures, notable people, and accounts verified prior to changes, falling under this category - or that the account has an active subscription to Twitter Blue and meets the platform's eligibility requirements.
Twitter Blue is what the company calls its "premium subscription service" that adds a blue tick to the account of those pay for it, and, apparently, offers early access to select features.
Twitter first confirmed that, from the start of this month, it would be "winding down" its legacy verification program, and that accounts that were verified under the previous criteria will not retain a blue checkmark unless they are subscribed to Twitter Blue - but now, Elon Musk has announced the official cut-off date.
The South African-born entrepreneur took to Twitter last night to confirm that legacy blue ticks would be officially be removed on Thursday 20 April, if the accounts are not subscribed to and meet the criteria for Twitter Blue by then.
The 51-year-old has also today sat down for a last-minute interview with the BBC, after the corporation contacted the social media giant earlier this week to query the designation of the @BBC account as 'government funded media', asking Twitter to resolve the issue "as soon as possible".
"The BBC is, and always has been, independent. We are funded by the British public through the licence fee," the broadcaster said in its statement.
Musk told BBC North America tech reporter, James Clayton, in his televised interview this morning that he doesn’t want Twitter to amplify "some anointed class of journalists" who determine what constitutes news, adding that he is "hopeful this can be more a case of the public choosing the narrative, as opposed to the media choosing the narrative.
The Twitter CEO confirmed they would be adjusting the label for the BBC to "publicly-funded", as the company is "trying to be accurate".
He also told James Clayton that he actually does "have a lot of respect for the BBC," and admitted that the interview was "a good opportunity to ask some questions" and "to get some feedback on what we should be doing different".
One of Leeds’ most iconic buildings is set to be brought back to life.
Plans for a brand-new padel and leisure destination at The Roundhouse on Wellington Road have been approved by Leeds City Council’s West Plans Panel.
Consent has been granted for Ollo Padel to transform the Grade II* listed Roundhouse into a state-of-the-art sport, fitness, food, drink and community venue subject to conditions and completion of a Section 106 agreement.
Built in 1847 for the Leeds and Thirsk Railway Company, The Roundhouse was once home to the steam locomotives that powered industrial Victorian Leeds. In recent years, the building has stood largely unused.
Image: Supplied
The approved plans will restore and protect the landmark building and give the site a new, long-term future as one of the city’s most distinctive leisure destinations.
The three-acre site, located on the edge of Leeds city centre, will include nine outdoor doubles padel courts under a 10-metre canopy, plus a dedicated indoor coaching court within The Roundhouse itself.
At the heart of the site will be the Ollo Clubhouse; built around an all-day kitchen and bar, it will combine a comfortable lounge and co-working space, meeting rooms and live sport and events spaces.
The kitchen and bar will be run in partnership with Southbank Provisions, the independent Leeds hospitality team behind Headrow House, Belgrave Music Hall and Galleria whilst the gym will be operated by fitness and performance specialists Northbound, who will bring strength and conditioning practice, Hyrox training and pilates classes to The Roundhouse.
Image: Supplied
Construction is expected to begin later this year, with the venue aiming to open in early 2027.
Luke Gidney, Founder & CEO Ollo Padel: "This is a huge day for Leeds, for The Roundhouse and for Ollo. The Roundhouse has been part of the city’s story for nearly 180 years. It’s an incredible building but it needs people, energy and purpose again. Our plan is to bring it back to life as a place where people can play, eat, work, meet friends and feel part of something.
"Padel is growing so quickly because it’s fun, social and easy to pick up. But for us, this is about more than just the courts. We want Ollo to become a proper community destination for Leeds, somewhere welcoming, joyful and full of life.
"We’re incredibly grateful to Leeds City Council’s planning team, our case officer, the wider council team and everyone who has supported the project to this point. This has been a complex project but the sport and engagement throughout has been brilliant. Now the real work starts and we cannot wait to open the doors for you.”
New study crowns Leeds as one of the friendliest cities in the UK
Clementine Hall
New research has revealed a global ranking of cities with the best customer service, with Leeds taking one of the top spots.
If you've been wondering which cities across the world are the friendliest of them all, then look no further because MoneySuperMarket have done the work for us in a new study.
In a world where social media culture plays a huge part in people's lives, online customer reviews are pretty important to local businesses.
To uncover the global locations that are home to the best customer service, the businesses insurance experts analysed over 100,000 reviews of leisure and hospitality businesses in 107 cities worldwide.
They looked at the language in the reviews to see how often friendly workers and staff were mentioned, building a global ranking of the cities where customer service truly stands out.
Out of a whopping 107, Leeds came in at a very respectable number 12. Now we think that's pretty good going.
Outside of the UK, Hanoi, Paris, Montreal and Abu Dhabi were highlighted for their friendly customer service whilst Edinburgh tops the global ranking, with Liverpool, Birmingham and Bristol also making the world’s top 10.
The top 10 cities in the UK with the best customer service are as follows:
Edinburgh
Liverpool
Birmingham
Bristol
Belfast
Leeds
Glasgow
Cardiff
Manchester
London
Alicia Hempsted spoke on the study: “As businesses grow and engage with more customers, it’s important to make sure they’re protected. Public liability insurance is an important safeguard for those working with the public, helping to cover costs if something goes wrong, while also showing customers that their experience is taken seriously - from the moment they walk through the door to long after they’ve left.”
The Hoot -
12th April 2023 
