Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
"Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Image: Iceland
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Singer-songwriter Myles Smith has just announced his biggest headline tour and is set to play a huge arena gig in Leeds this year.
Quit ‘Stargazing’ and get ready to fight for tickets as Myles Smith has just announced he’ll be visiting Leeds later this year for his biggest arena gig to date.
Known for hits like ‘Nice To Meet You’, ‘Stay (If You Wanna Dance)’ and ‘Wait For You’, this BRIT School graduate is now heading on the road for some headline shows across the UK.
Recognised for his folk-pop sound, Smith has built quite a name for himself just three or so years into his career, with solo efforts and a few collaborations under his belt.
Myles Smith is heading to First Direct Bank Arena, Leeds, on tour this year / Credit: Press shots (supplied)
Recently, the Luton-born artist collaborated with some well-known names like Shaboozey on their track ‘Blink Twice’ and even features on a new single from former One Direction member Niall Horan titled ‘Drive Safe’.
It was only last year that the ‘Stargazing’ songwriter visited Leeds, bringing his high-energy hits to O2 Academy back in February.
Now, Smith is ready to tackle an arena crowd and has chosen Leeds First Direct Bank Arena and is expected to raise the roof when 13,500 fans flock to the star’s show this winter.
Titled after his upcoming album My Mess, My Life, My Heart, Smith will be playing a variety of well-known and brand new hits when he makes his way up North.
Fans who are signed up to the official artist presale can get exclusive access to tickets from Wednesday, 25 March at 10am, with the window closing on Friday, 27 March at 9am.
Meanwhile, general admission tickets go live by 10 am that same Friday (27 Mar).
Myles Smith is embarking on his ‘My Mess, My Life, My Heart’ tour this winter and visiting First Direct Bank Arena, Leeds on Sunday 8 November – tickets and more info HERE.
Leeds city centre crowned one of the best places to live in the north by The Sunday Times
Clementine Hall
Today, Leeds city centre earned itself a coveted spot in the annual Sunday Times Best Places to Live guide.
What brilliant news to end the week on, hey?
Leeds city centre was amongst eight other locations across the north and the north east to be featured on the list.
The market town of Skipton took home the dazzling first prize, but it's still nice to be included isn't it.
Here's what the judges had to say about Leeds city centre: “Leeds has five universities, the fourth largest urban economy in the UK (with job opportunities in finance, insurance and big business), a youthful vibe and a relatively affordable average house price (£285,100).
Image: Unsplash
“Stay close to the centre, where you won’t have to worry about the patchy public transport, and it all adds up to a fun-filled, fulfilled life within walking distance of stylish shops, cafés, bars and restaurants. There’s a good choice of riverside homes, where you may spot kingfishers and otters, and even the schools are good.”
In total, 72 places across the UK were selected by The Sunday Times to showcase the very best of Britain, with Norwich named the overall national winner.
The full list of locations in the north and northeast include:
Skipton
Howardian Hills, North Yorkshire
Leeds city centre
Morpeth, Northumberland
Newcastle: Gosforth
Saltburn-by-the-Sea, North Yorkshire
Slaithwaite, West Yorkshire
York
Helen Davies, editorial projects director and Best Places to Live editor, said: “This guide is a great opportunity to highlight the best places in Britain.
“It is full of places that show that our village, town and city centres can still be full of life, as well as places bursting with natural beauty, culture, connectivity and most importantly a sense of community.
“Our expert team of judges visit every location on the list and talk to the locals to find out what they love about the place they live."
Emily Sergeant -
5th March 2024 
