This summer popular Leeds sports bar, The Brotherhood of Pursuits and Pastimes, is putting the spotlight firmly on women’s sport.
As the country gears up to support the Lionesses and the Women’s England Rugby World cup team, The Brotherhood will rebrand as The Sisterhood to celebrate a sparkling summer of women’s sport.
Building on the success of the powerful rebrand, which was first created during the Women’s Euros 2022, The Sisterhood will return with even more for the women’s sports community with a programme that’s louder and more inclusive than ever before.
Sponsored by Heineken, The Sisterhood campaign champions women in sport with a community-first approach that engages local women’s football and rugby clubs, celebrates representation and supports equality in the game.
Customers can expect electric match day experiences plus, there’ll be a free pint of Heineken for every single customer when the first England goal is scored in the tournament. How class is that?
There’ll also be food and drink promotions, confetti cannons and live drummers and saxophonists to turn the pre- and post-match build-up into a high-energy celebration.
Throughout August and September all eyes will be on the women’s Rugby World Cup, which has been expanded to include 16 teams and will be hosted across eight venues and cities throughout England.
Fans can expect the same unbeatable atmosphere and fun throughout the tournament, with plenty of surprises and celebrations planned to make every match one to remember.
The Brotherhood director and founder, Seema Dhiman, said: “The Sisterhood is more than a name change, it’s a statement of solidarity, celebration, and support for women in sport. We hope to engage local communities, particularly women’s football and rugby clubs, and promote greater inclusivity and representation in the game.”
“It’s going to be more than watching a game, it promises to be an immersive
experience that brings people together in full voice setting the tone for two tournaments the nation won’t forget and, fingers crossed, triumph for England in both!”
Read more: An immersive light show based on Vivaldi’s Four Seasons is opening in Leeds this week
Featured image – Supplied
