It's that time of the year once again...and John Lewis have taken things in a different direction this year.
The most anticipated advert of the year has finally been released to the public this morning.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
Image: John Lewis
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
Image: John Lewis
But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
Image: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Get ready for an out-of-this-world experience Leeds.
The mobile planetarium will be popping up at Millennium Square where visitors can explore the wonders of the universe this summer.
Planetarium Go UK will arrive just next month, promising immersive astronomy and science-based experiences using the latest technology to capture the stunning far reaches of space.
The attraction employs high-resolution digital projections all housed within an impressive portable dome structure and will screen a programme of films for visitors of all ages.
Image: Supplied
From Friday 4 until Wednesday 26 September, Planetarium Go UK will host screenings every day between 11am and 6pm Sunday to Friday and 10am to 8pm on Saturdays.
José Jiménez, CEO of Planetarium Go UK said: “Our objective is clear: to bring science to places where it has not reached before.
“We want children, young people and families to enjoy an immersive experience that sparks scientific curiosity and brings the universe closer to everyday life, regardless of where they live.”
Image: Supplied
The planetarium is part of the programme of summer events which have taken place on Millennium Square this year, including another belting series of concerts and performances which attracted audiences of thousands.
Councillor Salma Arif, Leeds City Council’s executive member for economy, said: “Millennium Square continues to host an exciting and diverse programme of events and activities at the heart of the city centre each and every year and this summer has been no exception.
“Giving families the opportunity to explore the fascinating wonders of space and astronomy will be an incredible experience and will hopefully help to inspire the next generation of young scientists in Leeds.”
Tickets for Planetarium Go UK are priced from £8 and you can find out more and buy your tickets here.
Inside the Leeds factory that makes and supplies classic jukeboxes
Thomas Melia
This Leeds-based family-owned business is famed for supplying pubs, clubs and even ordinary people's homes with classic jukeboxes.
Started up in 1978, Sound Leisure really is a local business like no other, creating and distributing classic jukeboxes to over 40 countries.
This music-machine-making company notes that 75% of the jukeboxes they manufacture and sell throughout the year are bought for everyday homes.
The remaining 25% of orders are for the all-expected hospitality venues like bars, clubs and hotels, with the jukeboxes sometimes bought for company headquarters and retail outlets too.
Although there are other jukebox manufacturers, especially across the pond in the US, Sound Leisure is the only factory in the world that creates jukeboxes to play out across all formats: CD, vinyl and digital.
This jukebox business even runs the world's only 'Custom Shop', which is a design service that offers any music lovers the chance to personalise their pristine player.
So whether you're after a themed jukebox, customisable nameplate or even a bespoke design, this jukebox company's website states: "If you can dream it, we can build it".
One of Sound Leisure's prized products is the music machine inspired Sgt. Pepper's Lonely Hearts Club Band-themed jukebox which any fan of The Beatles would dream of being its lucky owner.
And there really isn't anything they can't do, as alongside creating classic jukeboxes, the same team even make pinball machines, football tables, LED signs and more.
With CD and vinyl jukeboxes from £5,000 and digital jukeboxes quoted from upwards of £12,000, we're going to need a fair few rainy days to save up our money.
However, you can still marvel at these magnificent music machines without having to dip into your savings, with guided tours starting from just £15.
If you're up for learning a little bit more about music technology or simply after admiring these classic jukeboxes in all their glory, you can find out more about the factory and book your guided tour ticket HERE.
Emily Sergeant -
9th November 2023 
