The messaging has been labelled by some critics as "discriminatory".
Amsterdam has launched a new tourism campaign, and it's urging young British men who are looking for a "messy night" to reconsider, reports The Manc.
In fact, it basically just tells them to "stay away" from the Dutch city.
The capital city of the Netherlands always has, and still continues to be, a popular tourist destination for travelling Brits, and has developed a reputation as being a go-to spot for stag and hen parties thanks to its nightlife scene and... other activities.
But now, it seems the city's Council are keen to ditch this image with a series of new measures.
It comes amid continuous complaints by residents over the noise, drunkenness, and misbehaviour of tourists revelling in the city's nightlife, and is part on the Council's ongoing mission to improve Amsterdam's reputation.
The new measures most-notably include an online initiative aimed at young men aged 18 to 35, which involves a series of targeted warning videos.
Amsterdam urges young British men to 'stay away' in new tourism campaign / Credit: Wikimedia Commons
The videos feature footage of men being arrested in Amsterdam streets, having their fingerprints and mugshots taken, and subsequently being locked inside police cells overnight - before warning them that they face hefty fines and "fewer prospects" if they "misbehave and cause nuisance" that leads to a criminal record.
Amsterdam's Deputy Mayor Sofyan Mbarki said: "Visitors will remain welcome but not if they misbehave and cause nuisance. As a city, we are saying: we'd rather not have this, so stay away."
The videos will be triggered when people in Britain enter specific terms into search engines.
Some of search terms that could see Brits hit with these Council-developed warning videos include "cheap hotel Amsterdam", "stag party Amsterdam", and "pub crawl Amsterdam".
The campaign - which has already been blasted by some critics for being "discriminatory" - is to initially launch in Britain but will be rolled out to other countries in due course if deemed successful, and joins other proposed measures announced by the Council last month to reduce "nuisance and crime".
In a bid to make the Red Light District "less menacing" at night following complaints about mass tourism, alcohol and drug abuse, and street dealers, these proposed measures include smoking cannabis in the street, and earlier weekend closing times for bars, clubs, and sex work establishments.
The foodie-favourite restaurant and bar is now under new management.
The eagle-eyed amongst you may have noticed that Woodside has sadly been closed for a few months.
We certainly have, and ever since December we've had a Woodside Sunday roast-shaped hole in our hearts that's been gasping for one of their glorious Marmite glazed parsnips.
But luckily, it has now been confirmed that Woodside isn't going anywhere as Superfriendz, the team behind Headrow House, Belgrave and many other top Leeds spots will be taking over. Hallelujah.
Images: The Hoot Leeds
Woodside opened at the end of 2024 from the owners of The Brunswick and The Melbourne.
Labelling itself as a 'neighbourhood eatery and bar', Woodside quickly became a favourite amongst Leeds foodies and was known for its smoked meats, great cocktails and stellar Sunday roasts (do I need to talk about the parsnips again).
The menu was fresh and innovative, with oysters topped with kiwi granita and an incredibly garish banana split standing out as highlights.
Images: The Hoot Leeds
We hope that the new management continues to maintain Woodside's brilliance, but mainly we're just so glad that it's sticking around.
Superfriendz take care of a whole host of spots in the city, including proper Leeds favourites Headrow House, Belgrave Music Hall and Waterlane Boathouse.
Announcing the news to Instagram, Woodside said: "After a longer-than-expected winter break, Woodside is back and will reopen on Thursday 19th March!
"Your favourite neighbourhood bar and eatery returns with the same warm welcome, but an all new management team.
"We can’t wait to see you so keep your eyes on our socials for news on great food and drinks, big screen sports, quizzes and more.
"We’d also like to thank Sam and the original team for all the hard work that went into setting-up the venue. We hope we can do it justice."
A new female-founded business has opened in Leeds and it’s a trinket-lover’s paradise
Clementine Hall
Lisa Angel has just opened inside the Victoria Gate and it’s an Aladdin’s Cave full of jewellery, prints, gifts and everything in between.
The best part? It’s a female-founded brand that has chosen our wonderful city for their first Yorkshire site. We absolutely don't blame them.
Founded in 2004 by Lisa hand making jewellery which she sold at craft fairs local to her Norfolk home, the business has gone from strength to strength every since.
The brand is now a recognised part of the British high street landscape, boasting seven other stores across Norfolk, Suffolk, and the Midlands.
Images: The Hoot Leeds
Shoppers can expect beautifully handcrafted jewellery, unique trinkets and wonderful staff who are open to have a natter.
It's the perfect shop for when you don't exactly know what to buy that someone special, just pop in here and you'll be hit with a wave of inspiration immediately.
We could've genuinely spent a good hour in there and come out with a much lighter wallet.
Lisa herself spoke about the opening: “As an independent retailer, we are thrilled to launch in a destination with such a reputation as Victoria Leeds.
"We believe retail should remain grounded in inspiration and discovery, and we look forward to bringing just that to the vibrant city of Leeds, in our first store in the north.”
Images: The Hoot Leeds
Managing Director James Moody said: “We're incredibly excited to be opening our first northern showcase store in such a prestigious location.
"Victoria Leeds represents exactly the kind of vibrant retail destination where we can bring the full Lisa Angel experience to new customers. This is a significant milestone for us as we continue to grow our retail presence."