The messaging has been labelled by some critics as "discriminatory".
Amsterdam has launched a new tourism campaign, and it's urging young British men who are looking for a "messy night" to reconsider, reports The Manc.
In fact, it basically just tells them to "stay away" from the Dutch city.
The capital city of the Netherlands always has, and still continues to be, a popular tourist destination for travelling Brits, and has developed a reputation as being a go-to spot for stag and hen parties thanks to its nightlife scene and... other activities.
But now, it seems the city's Council are keen to ditch this image with a series of new measures.
It comes amid continuous complaints by residents over the noise, drunkenness, and misbehaviour of tourists revelling in the city's nightlife, and is part on the Council's ongoing mission to improve Amsterdam's reputation.
The new measures most-notably include an online initiative aimed at young men aged 18 to 35, which involves a series of targeted warning videos.
Amsterdam urges young British men to 'stay away' in new tourism campaign / Credit: Wikimedia Commons
The videos feature footage of men being arrested in Amsterdam streets, having their fingerprints and mugshots taken, and subsequently being locked inside police cells overnight - before warning them that they face hefty fines and "fewer prospects" if they "misbehave and cause nuisance" that leads to a criminal record.
Amsterdam's Deputy Mayor Sofyan Mbarki said: "Visitors will remain welcome but not if they misbehave and cause nuisance. As a city, we are saying: we'd rather not have this, so stay away."
The videos will be triggered when people in Britain enter specific terms into search engines.
Some of search terms that could see Brits hit with these Council-developed warning videos include "cheap hotel Amsterdam", "stag party Amsterdam", and "pub crawl Amsterdam".
The campaign - which has already been blasted by some critics for being "discriminatory" - is to initially launch in Britain but will be rolled out to other countries in due course if deemed successful, and joins other proposed measures announced by the Council last month to reduce "nuisance and crime".
In a bid to make the Red Light District "less menacing" at night following complaints about mass tourism, alcohol and drug abuse, and street dealers, these proposed measures include smoking cannabis in the street, and earlier weekend closing times for bars, clubs, and sex work establishments.
Seven in 10 NHS workers believe the health service is 'poorly prepared' for another pandemic if one should arise, a new survey has revealed.
After the recent meningitis B outbreak in Kent last month raised the conversation of mass contagion once again, of course following the COVID-19 pandemic, a new YouGov survey of more than 1,000 NHS workers has now uncovered how well prepared staff in the health service think it is for another global pandemic.
The results show that 69% of staff surveyed think the health service is 'poorly prepared' for another pandemic, and to make matters worse, 26% of those even say it's 'very poorly' prepared.
Only one in five (22%) think the NHS is could properly handle another pandemic, but statistically, YouGov claims none of those surveyed said it's 'very well' prepared.
When workers were asked how the NHS's level of preparedness now compares to prior to the COVID-19 pandemic, 41% did concede that they think it is better prepared now than 2020, however 37% admitted they think it's no better prepared.
Seven in 10 NHS workers think the health service is 'poorly prepared' for another pandemic / Credit: Pxhere | Rawpixel
16% actively think it's less well-prepared now than it was prior to 2020.
This marked a new era of 'transparency' and 'accountability' in the NHS, with the league tables delivering on the Government’s promise to drive up standards, tackle variation in care, and ensure people get the high-quality service they rightly expect.
Every trust in England - from urgent and emergency care, through to elective operations and mental health services - will now be ranked quarterly against 'clear and consistent' standards.
Featured Image - Stephen Andrews (via Unsplash)
News
Kesha pulls out of Roundhay Festival as all-new Pitbull line-up revealed
Thomas Melia
American pop singer Kesha has dropped out of the Pitbull-fronted Roundhay Festival line-up, with a major shake-up announced today.
The second instalment of artists for Pitbull's headline Roundhay Festival show has been announced and it's missing highly-anticipated and originally-announced artist Kesha.
Festival organisers have said that the star will no longer be able to perform due to 'unforeseen scheduling conflicts'.
The American singer's musical adventure has taken a 'Joyride' since becoming independent in September 2024 and releasing her sixth studio album "." or Period almost a year ago.
Now, Kesha's title as 'Special Guest' has now been handed over to three very impressive artists who also shared a role in soundtracking some of the 2010s biggest hits.
Kesha was originally listed as a 'Special Guest' for Pitbull's Roundhay Festival gig in Leeds this July / Credit: Brendan Walters / Press Shots
One of these new artists is Jason Derulo, who is ready to treat the crowd to his array of chart-topping melodies like: 'Whatcha Say', 'Talk Dirty to Me', 'Trumpets'.
Another act who knows a thing or two about travelling the globe like Mr. Worldwide is 'Miami 2 Ibiza' hitmaker Tinie Tempah - things are definitely about to get 'Frisky'.
The final artist joining this already impressive list of names is Lil Jon who's bringing his high energy tracks to Roundhay Park such as 'Turn Down For What', 'Shots' and 'Get Low'.
Jason Derulo is just one of the artists making up the all-new Pitbull Roundhay Festival line-up / Credit: Wikimedia Commons (via Supplied)
Kesha's departure from this Leeds gig comes as a complete shock as the star is still set to play a whole host of UK festival dates including a BST Hyde Park show in London on 10 July.
In a statement shared via social media, Roundhay Festival has stated the reason for this very big change to the line-up:
"Due to unforeseen scheduling conflicts, Kesha will no longer be joining us this July. We hope to welcome her to Roundhay Park in the future."
Although fans who have already bought tickets to the show might still be 'Praying' for Kesha's return to the Roundhay Festival bill, it's safe to say these artists are a great addition.
Pitbull is coming to Roundhay Park in Leeds on Friday 3 July 2026 and so far he's bringing along Jason Derulo, Tinie Tempah and Lil Jon with more acts to follow - Tickets HERE.