The messaging has been labelled by some critics as "discriminatory".
Amsterdam has launched a new tourism campaign, and it's urging young British men who are looking for a "messy night" to reconsider, reports The Manc.
In fact, it basically just tells them to "stay away" from the Dutch city.
The capital city of the Netherlands always has, and still continues to be, a popular tourist destination for travelling Brits, and has developed a reputation as being a go-to spot for stag and hen parties thanks to its nightlife scene and... other activities.
But now, it seems the city's Council are keen to ditch this image with a series of new measures.
It comes amid continuous complaints by residents over the noise, drunkenness, and misbehaviour of tourists revelling in the city's nightlife, and is part on the Council's ongoing mission to improve Amsterdam's reputation.
The new measures most-notably include an online initiative aimed at young men aged 18 to 35, which involves a series of targeted warning videos.
Amsterdam urges young British men to 'stay away' in new tourism campaign / Credit: Wikimedia Commons
The videos feature footage of men being arrested in Amsterdam streets, having their fingerprints and mugshots taken, and subsequently being locked inside police cells overnight - before warning them that they face hefty fines and "fewer prospects" if they "misbehave and cause nuisance" that leads to a criminal record.
Amsterdam's Deputy Mayor Sofyan Mbarki said: "Visitors will remain welcome but not if they misbehave and cause nuisance. As a city, we are saying: we'd rather not have this, so stay away."
The videos will be triggered when people in Britain enter specific terms into search engines.
Some of search terms that could see Brits hit with these Council-developed warning videos include "cheap hotel Amsterdam", "stag party Amsterdam", and "pub crawl Amsterdam".
The campaign - which has already been blasted by some critics for being "discriminatory" - is to initially launch in Britain but will be rolled out to other countries in due course if deemed successful, and joins other proposed measures announced by the Council last month to reduce "nuisance and crime".
In a bid to make the Red Light District "less menacing" at night following complaints about mass tourism, alcohol and drug abuse, and street dealers, these proposed measures include smoking cannabis in the street, and earlier weekend closing times for bars, clubs, and sex work establishments.
Whitelock’s Ale House has announced the return of its annual Beer Festival - hoorah!
There’s nothing quite like a nice fresh pint, and we all know Whitelock’s Ale House know how to pour a good one.
So it's with great glee that we can fill you in on their upcoming Beer Festival which will be returning to the iconic festival from Thursday 18 to Sunday 21 June 2026.
The four-day festival will celebrate the best of independent brewing in Leeds, with beers sourced exclusively from local breweries.
Featured breweries will include Northern Monk, Kirkstall Brewery, Anthology, Amity Brew Co. and more.
Known as the oldest pub in Leeds, Whitelock’s Ale House has long championed independent beers and local brewing culture.
Image: Supplied
This year’s festival aims to spotlight the strength and diversity of the city’s brewing scene, with the tagline 'Beer tastes better up north!'
Beer will be pouring throughout the weekend across Whitelock's Ale House and The Turk's Head, with further brewery announcements and festival details set to be shared in the coming weeks via their Instagram.
The best part? Entry to the festival is completely free.
Talking about this year’s festival, General Manager Beth said: “Beer has always been at the heart of Whitelock’s, so this felt like the right year to celebrate both the breweries on our doorstep and the city we’ve called home for more than 300 years.
"Leeds has a brilliantly strong independent beer scene right now, and we’re looking forward to showcasing some of the best breweries the city has to offer across the weekend.”
You can find out more about Whitelock's Ale House and their fabulous Beer Festival here via their website. Cheers to that!
Inside Leeds’ very first sauna and ice bath cafe hidden behind a railway arch
Clementine Hall
Get ready to take the plunge Leeds, as a community-led sauna and ice bath concept has landed in the city centre.
Hidden behind a railway arch in Saxton Gardens, Kontrast has brought its popular sauna and ice bath concept to the city.
Following the huge success of its Manchester site, Kontrast Leeds combines saunas, ice baths and a cafe designed to bring wellness into everyday life.
The Leeds space features two traditional saunas, one infrared saunas and four ice baths each varying in temperature between 3 and 13 degrees.
Images: The Hoot Leeds
The space is absolutely gorgeous, complete with trendy tin ceilings, fairy lights and soft furnishings.
Plunge pools can be enjoyed solo or shared, depending on what guests choose, giving people the opportunity to shape each session around exactly what they need that day.
Images: The Hoot Leeds
The same goes for the saunas, with one silent and one sauna giving guests the option to come for conversation or reflection.
Single sessions will cost just £12 for 45 minutes, with 90-minute sessions from £20.
There's a fab little cafe too offering all sorts from electrolyte slushes to ginger shots and a range of coffees and matcha.
Images: The Hoot Leeds
Known for making sauna and ice feel more accessible, welcoming and community-driven, Kontrast has grown beyond regular sessions to become a base for recurring events. These include their live ambient DJ set event, Unwind, which celebrates local talent, and their weekly run club, both of which the team hopes to bring to Leeds as part of building a similar sense of community in the city.
Officially opening their doors this Friday 29 May, Kontrast are offering free sessions over the weekend so you can try before you buy. Book your spot here.
The Hoot -
30th March 2023 
